Question: Chapter 17 - The New Rules Of Marketing

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Question Chapter17 Seventeen In Thethe New Rules Of Marketing P Question Chapter17 Seventeen In Thethe New Rules Of Marketing P Question - Chapter 17 (Seventeen) in the THE NEW RULES OF MARKETING & PR talks about BLOGGING. ANSWER ALL QUESTIONS PLEASE. If you were the Marketing Manager for the CHEESECAKE FACTORY restaurant chain (visit their web site if you are not familiar with this restaurant chain) how would you use BLOGGING for your restaurant’s benefit? Similarly, If you were the Marketing Manager for the CRACKER BARREL restaurant chain (visit their web site if you are not familiar with this restaurant chain) how would you use BLOGGING for your restaurant’s benefit? Would it be different based on the TYPE of customers that frequent either chain? Are there ethical aspects to you job that you would ensure to follow? What would your corporate policy be for EMPLOYEES? Use a subject header that says CORPORATE POLICY FOR BLOGGING – this could be for either restaurant chain. Search the web to see if you can find any existing policies on line for any companies. Use at least ONE authored outside references to support this task (remember, your authored source could be a quote / citation from your textbook. Write enough to meet the word count requirement of 200 words.

Dr. Jack HW Helper · Accepted Answer

In the increasingly digital landscape of modern marketing, blogging serves as an essential tool for enhancing brand engagement, communication, and customer loyalty. As the marketing manager of The Cheesecake Factory, a restaurant known for its diverse menu and upscale ambiance, blogging could be utilized to showcase new menu items, share behind-the-scenes stories, highlight customer testimonials, and promote upcoming events. Regularly updating a blog with rich content can foster a community among patrons, emphasizing the restaurant's commitment to quality and innovation. The visual and storytelling elements of blogging can help differentiate The Cheesecake Factory from competitors, creating a more personal and engaging brand presence. For Cracker Barrel, which emphasizes a nostalgic, Southern country atmosphere, blogging might focus more on storytelling about its heritage, traditions, and community involvement. Sharing recipes, local event sponsorships, and employee stories can resonate more deeply with its customer base, which often values authenticity and cultural connection. The tone and content strategy would differ slightly, tailored to the expectations of each chain’s clientele—sophisticated and varied at The Cheesecake Factory, authentic and community-oriented at Cracker Barrel. Ethically, it is vital to maintain transparency and honesty in all blog content. Disclosing sponsored content, avoiding misleading information, and respecting customer privacy are critical components of a responsible online presence. A clear corporate policy for employees should emphasize authenticity, discretion, and compliance with legal standards, as recommended by Kubes and Williams (2011), who highlight the importance of ethical guidelines in digital marketing. Such policies ensure employees understand their roles in representing the brand accurately and ethically, building trust with customers and safeguarding the company's reputation. References Kubes, B., & Williams, L. (2

Question Chapter17 Seventeen In Thethe New Rules Of Marketing P

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