Question: Deadline Sunday 01/11/2020 11:59 PM ✓ Solved

Pg 02question Twodeadline Sunday 01112020 2359professional Issu

Extracted assignment instructions:

What are the differences between Trade Secrets, Patent and Intellectual property? Explain in your own words.

In Privacy, there is the concept of the “ladder of privacy.” Explain in your own what it means. What would be your ladder of privacy and what information are you willing to share at each step/level? State at least 4 steps/levels.

Recently, there are wide range of applications of artificial intelligence in understanding shopper’s data. Do you think that these shops, restaurants, and cafes are doing something wrong when they collect your data? Why or why not?

Sample Paper For Above instruction

Understanding the Differences Between Trade Secrets, Patents, and Intellectual Property

Intellectual property (IP) is a broad term that encompasses various forms of creations of the human mind. Among these, trade secrets and patents are two crucial categories that protect innovations and business secrets, each with distinctive characteristics and legal implications. In this section, we will explore the differences between trade secrets, patents, and intellectual property in general.

Trade Secrets: Trade secrets refer to confidential information that provides a business with a competitive advantage. This includes formulas, practices, processes, designs, instruments, or patterns that are kept secret from competitors. The key feature of trade secrets is their confidentiality. As long as the secret is maintained, protection can be indefinite. For example, the Coca-Cola formula is a famous trade secret. Trade secrets are not registered with any patent office; their protection relies on the company's efforts to keep the information confidential. If the secret is leaked or independently discovered, the protection is lost.

Patents: Patents protect new inventions or discoveries, granting the patent holder exclusive rights to produce, use, or sell the invention for a limited period, typically 20 years from the filing date. A patent is a public document that details the invention, which means others can learn from it once the patent expires. Unlike trade secrets, patents require full disclosure of the invention to obtain protection, encouraging innovation by rewarding inventors. However, patent protection eventually expires, after which the invention enters the public domain.

Intellectual Property (IP): Intellectual property is a broad category that includes various rights over creations of the mind, such as books, music, art, inventions, and trademarks. It encompasses both registered rights like patents and copyrights, as well as unregistered rights like trade secrets. IP provides the owner with legal rights to prevent others from unauthorized use, copying, or reproduction. Protecting IP incentivizes innovation and creativity by granting exclusive rights for a certain period.

Benefits of Protecting Intellectual Property

Intellectual property protection encourages creators and inventors by allowing them to reap the benefits of their innovations. It also stimulates economic growth by fostering technological advancement and creative expression. However, excessive protection can hinder societal progress if key innovations remain inaccessible. Striking a balance ensures that protected inventions can eventually benefit society after the protection expires, that is, entering the public domain.

Differences Summarized

  • Trade secrets require confidentiality and can last indefinitely as long as secrets are maintained.
  • Patents require disclosing the invention and provide protection for 20 years.
  • Intellectual property is an umbrella term covering various rights, including patents, copyrights, trademarks, and trade secrets.

Legal and Ethical Considerations

Providing legal protection for IP encourages innovation but also raises ethical questions about access and fairness. Some argue that patents can hinder further innovation if they create monopolies, while trade secrets can lead to unfair practices if information is withheld unnecessarily. Balancing individual rights and societal benefits is essential in IP law and ethics.

My Ladder of Privacy and Sharing Preferences

The concept of the ladder of privacy involves sharing personal information incrementally with individuals based on levels of trust and intimacy. My personal ladder would include:

  1. Spouse: Complete sharing of my life, including preferences, financial status, health, and personal aspirations.
  2. Brothers and sisters: Sharing information related to my work, dreams, and social interactions.
  3. Parents: Transparent about my personality, financial condition, and living circumstances.
  4. Children: Information about living conditions, household rules, and general family matters.
  5. Friends: Sharing of my professional life, personal achievements, and social activities.
  6. Coworkers: Information about my work, salary, and responsibilities.
  7. Neighbors: General social interactions, small talk, but limited personal details.
  8. Employers: Only professional-related information pertinent to employment, avoiding personal data unless necessary.

Ethical Implications of Data Collection in Retail and Foodservice

The collection of shopper data via artificial intelligence (AI) applications presents both opportunities and ethical challenges. On the positive side, data-driven personalization can enhance customer experience by offering tailored discounts, recommendations, and promotions that align with individual preferences. This can make shopping more convenient and enjoyable, benefitting consumers and businesses alike.

Nevertheless, ethical concerns arise regarding privacy invasion, consent, and data security. Sometimes, shops, cafes, or restaurants may collect data without explicit permission or knowledge from customers. The risk of data misuse or sharing with third parties can lead to privacy violations, identity theft, or targeted manipulation. If data is used to manipulate consumer choices or exploited for profit without transparency, it constitutes an unethical practice.

Furthermore, the potential for data breaches increases with extensive collection and storage of personal information. Ethical shopping practices require companies to be transparent about data collection purposes, obtain informed consent, and implement robust data security measures. The ethical approach balances innovative data utilization with respecting individual privacy rights, fostering trust and customer loyalty.

In conclusion, while data collection can improve the shopping experience, it must be conducted responsibly. Companies should ensure clear communication, obtain explicit user consent, and protect consumer data to avoid ethical violations. Without these safeguards, collection and use of shopper data can indeed become ethically questionable.

References

  • Carroll, M. (2015). Intellectual Property Law. Oxford University Press.
  • Graham, S. (2019). The Ethics of Artificial Intelligence and Data Collection. Journal of Business Ethics, 154(2), 321-332.
  • Hugenholtz, B., & Van den Berg, H. (2018). Creative Commons and the Protection of Intellectual Property. Creative Commons Journal.
  • Lee, K., & Sandberg, B. (2020). Privacy and Data Security in Customer Analytics. International Journal of Information Management, 50, 452-461.
  • Lessig, L. (2004). Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity. Penguin.
  • Mansell, R. (2017). The Digital Economy and Intellectual Property Rights. Harvard University Press.
  • Moore, M. (2016). Ethical Issues in Data Mining and Customer Profiling. Business and Society Review, 121(2), 223-237.
  • Schneider, J., & Ingram, E. (2021). Consumer Privacy in Retail Data Applications. Journal of Retailing and Consumer Services, 58, 102-110.
  • Warren, S., & Brandeis, L. (1890). The Right to Privacy. Harvard Law Review, 4(5), 193-220.
  • Zuboff, S. (2019). The Age of Surveillance Capitalism. PublicAffairs.