Questionnaire On ELearning At UF Edu

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Build a short questionnaire for the University of Florida Athletics Association to assess the quality of their concession vendors at Ben Hill Griffin Stadium, targeting a random sample of students attending the UF Homecoming game. Determine how many students should receive email invitations based on a 25% response rate assumption from 25,000 tickets sold. Follow specific steps to create and structure the survey, including adding questions about demographics, food purchases, vendor experiences, and suggestions for improvement, with appropriate skip logic and formatting. Include an introductory message with participant instructions, customize the survey appearance, add navigation options, and generate a reusable link for distribution. Finally, submit the survey URL for grading.

Paper For Above instruction

The University of Florida Athletics Association aims to evaluate the quality of their concession vendors at Ben Hill Griffin Stadium during the Homecoming game by collecting feedback from attendees. To ensure meaningful results, it is essential to determine the appropriate sample size and create an effective online survey that captures relevant data. This process involves statistical calculation, survey design, logical flow, and user-friendly presentation, all implemented via Qualtrics, a popular online survey platform.

Calculating the sample size is a critical preliminary step to guarantee that the data collected is representative of the total student attendance. Given that 25,000 tickets were sold and anticipating a response rate of 25%, the actual number of responses needed to garner reliable insights must be determined. Specifically, to obtain approximately 6,250 usable responses (which represent 25% of total responses), the initial sampling frame must account for non-responses and invalid emails. This can be calculated by dividing the desired responses (6,250) by the expected response rate (0.25), resulting in a target invitation list of 25,000 students, aligning with the ticket sales. This process ensures that even with a 25% response rate, the survey will yield enough data for accurate analysis.

Creating the survey in Qualtrics involves several strategic steps. First, logging into the platform and starting a new survey under the Quick Survey Builder simplifies the process. The survey should be titled "Student Football Survey – [Your Last Name]" to personalize and organize the data collection. The initial step is to add a welcoming introduction containing brief instructions and emphasizing the importance of honest feedback, with the critical phrase "value your opinion and appreciate your honest feedback" highlighted in bold for clarity and emphasis. This introduction should be followed by a page break, enhancing readability and clarity, and the instructions should be clear that the survey will only take 2-3 minutes.

The core questions need to cover demographic information, such as gender, attendance at the game, and food purchasing behavior. A multiple-choice question should inquire if students purchased food or drinks inside the stadium, with options "Yes" or "No." Based on this response, skip logic must be applied so that only students who answered "Yes" are prompted to answer subsequent questions regarding specific vendors.

To capture experiences with various vendors, a multiple-answer question should be added listing the concessionaires: Domino’s Pizza, Deli Subs, Quesadillas, Fresh Whole Fruit, Coach Mac Dog and Bratwurst, with an additional option for "Other," which includes a text box for respondents to specify non-listed vendors. Following this, an open-ended comment box should solicit feedback on service quality and suggestions for improvement, formatted as an essay for detailed responses.

To enhance respondent engagement and clarity, a short introductory text should be added at the top of the survey, including a message like, "Thank you for participating in this questionnaire on the quality of your experience at Ben Hill Griffin Stadium. We value your opinion and appreciate your honest feedback. This survey is being sent to [Number] students that attended the game and will take just 2-3 minutes to complete. Please click the >> button below to continue." The placeholder [Number] should be replaced with the number of invitations calculated earlier. This is followed by a page break to separate the introduction from the questions.

Further aesthetics include emphasizing crucial parts of the introduction—specifically, "value your opinion and appreciate your honest"—by making these words bold through the Rich Content Editor, to guide respondent attention. The survey's look can be customized by selecting a skin from the Look and Feel menu, either maintaining the default UF skin or choosing a preferable theme to enhance visual appeal.

Survey navigation options should be optimized by enabling the back button within the Survey Options, allowing participants to review or modify their responses easily. Once the survey structure is finalized, it can be launched by obtaining a reusable link under the Distributions tab. The link must be copied and pasted into a Word document, which will be submitted along with the assignment for grading.

Quality survey design is crucial to collecting valid, actionable data. Proper skip logic ensures respondents focus only on relevant questions, improving response accuracy and overall survey efficiency. Additionally, clear instructions and an aesthetically pleasing interface foster participant engagement, increasing response rates and data quality. Employing these best practices in Qualtrics creates a professional and effective instrument for evaluating vendor performance during the football game, ultimately aiding the Athletics Association’s decision-making process.

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