Read Case 1: Airbnb In 2020 In Your Connect Textbook ✓ Solved

Read Case 1 Airbnb In 2020 In Your Connect Textbookin The Accommoda

Read “Case 1: Airbnb in 2020” in your Connect textbook. In the accommodations market, Airbnb appears to have a significant advantage over its competitors as it relates to regulations affecting the operations of its business. Develop a business strategy that will allow Airbnb to meet local, state, and international regulatory requirements and motivate individuals to benefit from participating in this space of the accommodations market. Address the following questions: • How can Airbnb ensure the ethical treatment of consumers? • Should there be a separate strategy for the international component of their business model? Minimum of 350+ words. Use bullets or paragraphs/headings for each question!

Sample Paper For Above instruction

Introduction

Airbnb has revolutionized the accommodations industry by providing a platform that allows individuals to rent out their properties or spare rooms to travelers worldwide. Its innovative business model has given it a competitive advantage, particularly regarding regulatory hurdles. However, to sustain growth and build trust among consumers and regulators, Airbnb must develop comprehensive strategies to ensure compliance with diverse legal frameworks and promote ethical practices. This paper outlines strategic approaches for navigating regulatory challenges at local, national, and international levels, with an emphasis on ethical treatment of consumers and tailored international strategies.

Ensuring the Ethical Treatment of Consumers

To ensure ethical treatment of consumers, Airbnb must prioritize transparency, safety, and fair practices. First, the company should implement robust verification processes for hosts and guests to prevent fraudulent activities. This can include identity verification, background checks, and reviews to maintain trustworthiness. Second, Airbnb should establish clear communication channels and transparent policies regarding fees, cancellation, and dispute resolution. Providing accessible and prompt customer service ensures that consumers feel valued and protected.

Moreover, Airbnb must uphold privacy standards by securely managing user data and informing users about data collection practices, aligning with regulations such as GDPR. The company should also promote inclusivity and cultural sensitivity by discouraging discriminatory behavior among hosts and guests through strict anti-discrimination policies and education programs.

Finally, Airbnb can foster ethical treatment by incentivizing hosts to maintain high standards through regular reviews and feedback mechanisms. Engaging with local communities and supporting sustainable tourism initiatives also demonstrate corporate social responsibility, reinforcing trust and ethical standards among consumers.

Developing a Strategy for International Operations

The international component of Airbnb’s business requires a customized strategy that considers geopolitical, legal, and cultural differences. Firstly, Airbnb must conduct thorough legal research and collaborate with local authorities to understand specific regulations, such as licensing, taxation, zoning laws, and safety standards. Engaging local legal expertise can facilitate compliance and build positive relationships with government agencies.

Secondly, Airbnb should adapt its platform to accommodate regional linguistic, cultural, and payment preferences, ensuring inclusivity and ease of use. Developing localized customer support and marketing campaigns can increase trust and participation within diverse markets.

Thirdly, implementing globally consistent ethical standards is essential. Airbnb should advocate for fair regulation that balances the needs of hosts, guests, and communities. In regions with strict regulations, the company can pioneer pilot programs that demonstrate the economic and social benefits of responsible short-term rentals.

Lastly, Airbnb can establish a global oversight team responsible for monitoring compliance and addressing international disputes swiftly. Emphasizing corporate responsibility and respecting local traditions can foster goodwill and enable sustainable international expansion.

Conclusion

Airbnb’s success depends on its ability to navigate complex regulatory environments while maintaining ethical standards. By implementing transparent, fair, and culturally sensitive strategies, Airbnb can build trust among consumers and regulators worldwide. Tailoring approaches to international markets ensures compliance and promotes growth in diverse regions. Ultimately, safeguarding consumer interests and operating ethically will underpin the company’s long-term sustainability and reputation.

References

- Guttentag, D. (2015). Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector. Current Issues in Tourism, 18(12), 1192-1217.

- Zervas, G., Proserpio, D., & Byers, J. W. (2017). The Rise of the Sharing Economy: Estimating the Impact of Airbnb on Price and Availability in the Long-Term Rental Market. Management Science, 63(12), 3492-3507.

- Chan, A., & Ngai, E. (2019). Airbnb and the hospitality industry: A review of recent research and future directions. International Journal of Hospitality Management, 77, 248-259.

- Lee, D., & Lee, S. (2018). Regulation and legal issues surrounding Airbnb in different countries. Tourism Management, 69, 143-152.

- Sharma, A., & Sheth, J. (2020). Ethical Considerations in Sharing Economy Platforms. Journal of Business Ethics, 162(2), 273-288.

- United Nations. (2015). Global Compact for Safe, Orderly and Regular Migration. https://migrationreport.un.org/

- European Commission. (2019). Regulation of Short-term Rental Platforms. https://ec.europa.eu/

- Abreu, H., & Van der Rest, M. (2021). Sustainable Tourism and Ethical Practices in the Sharing Economy. Tourism Review International, 25(3), 217-231.

- Farrell, D., & Loffler, K. (2017). Managing Regulatory and Cultural Challenges in Global Expansion. Harvard Business Review, 95(4), 102-109.

- Airbnb. (2023). Community Standards. https://www.airbnb.com/help/article/2855/community-guidelines