Read The Lesson 6crm At Minitrex Case Study On Pages 243 Thr

Read The Lesson 6crm At Minitrex4case Studyon Pages 243 Through Page 2

Read the Lesson 6 CRM at Minitrex4 Case Study on pages 243 through page 245 in the IT Strategy: Issues and Practices textbook. Discuss the case study with your group members. Work with the group to write a 3-5 page paper.

Answer the questions below:

- Explain how it is possible for someone at Minitrex to call a customer and not know (a) that this is a customer and (b) that this is the third time this week that they had been called.

- Outline the steps that Bettman must take in order to implement CRM at Minitrex. In your plan, include people, processes, and technology. Use the IT 630 textbook as a reference and two references from the UC Library Resources. Add the citations to match the references.

Follow APA guidelines to document the references. Check out the Basics of APA Style Tutorial to help with citations and references.

Additional document formatting requirements:

- Save the document using the file naming convention: FName_LastName_Your_Group#_Case_Study_Name (e.g., Jane_Doe_Group1_CRM_at_Minitrex_Case_Study)

- Save the case study in an accessible location for submission later.

- Spacing: Double-spaced

- Margins: 1 inch all sides

- Font: Arial, Courier, Times New Roman

- Font size: 12-point

- Document background: White

- Do not insert images.

- Submit the case study by attaching and submitting it through the assignment platform.

- Check for spelling and grammar errors.

- Select one group member to submit the document for grading.

Important: After completing, click the case study title at the top of the page to attach and submit to the instructor. Each group receives the same grade for this assignment.