Read The Post And Respond To The Feedback

Instructions read The Post And Respond To The Feedback With Just 100 15

Instructions read the post and respond to the feedback with just words. Must be 100% original. Original Post From the scenario, distinguish between two to three (2-3) different types of advertising media available for the new product launch. Provide two (2) suggestions for the marketing intern that will help her create an advertising budget. From the scenario, for the new product launch, the 2 major types of available advertising media include: 1. Television Media: Television will give the capacity to achieve customers, capability to exhibit the item, clarity, and capability to pass on feeling are the best of any medium. 2. Social Media: Social Media is cheap that conveys elevated amounts of achieve, recurrence, and data, can show the item, and is focused on (Fisher, 2011). For the marketing intern that will help her create an advertising budget, the two suggestions are as follow: 1. Television media as advertising should be utilized so that they will get the more than 60% exposure to their target market. This will help the GRP and compass numerous families and will be indicated or displayed different times on TV. 2. Social media ought to be utilized too, it is reasonable, conveyances high intensity of achieve, recurrence and data and Golds Relings can show the item and is focused on, simply needs vividness and feeling. From the e-Activity, create a new advertising message for a company of your choice using Attention, Interest, Desire, and Action (AIDA). Determine the fundamental manner in which you will measure the effectiveness of the advertising message and how it aligns with corporate strategy. I create a new advertising message for Anti Tobacco Society: Attention: Leave tobacco save humanity. Interest: In cooperation with millions of devotees globally, Anti Tobacco Society can serve towards making a world free from tobacco harm. Desire: By supporting our cause, you help us to prevent and to save lives from dangerous harm of tobacco addiction, and you aid the society to stay healthy. Action: With donating online, participating in Anti tobacco awareness events and seminars, volunteering to help in implementing the law against tobacco addiction for preventing and saving lives from its harms, you can make a difference and save the humanity. The fundamental manners in which I will measure the effectiveness of the advertising message are by measuring increase donations feedback, greater numbers of sponsors and volunteers for participating in this cause. This will aligns with the corporate strategy of Anti Tobacco Society that is to save the humanity by making aware the people from dangerous harm of tobacco addiction. References Fisher, B. (2011). Internship Testimonials. Retrieved from Feedback Good job on your post! I am so glad you mentioned social medial! FaceBook has drawn a lot of attention to itself over the last few years, and especially here recently with the new Messenger App, concerning their advertising and data research techniques. According to FaceBook (2012), advertisers petition the company to display their advertisements to audiences based on the demographic factors, such as location, age, gender, education, work history, and chosen interests. When FaceBook does this on behalf of the advertisers, they do it anonymously in ways that the advertisers never actually know or see the individual pages that the advertisements appear on (FaceBook, 2012). Advertisers and Facebook have also taken advertising a step forward in consumer engagement by incorporating social context into the advertisements by displaying their add next to a friend’s name when they like a particular advertisement (FaceBook, 2012). As long as the research data is collected anonymously, it could be considered legitimate research, because the data comes directly from the individual FaceBook profiles. There is also little space for researcher error because, again, the data is obtained directly from the individual profile settings. Some could argue that advertising on FaceBook could violate user privacy rights (Klaassen, 2007). However, the collection of consumer research data is not different that those of other companies that collect data directly from their company web-sites that monitor the purchases and items viewed by the consumers. The only difference between the two different types is that FaceBook serves as the data pool. FaceBook is free to the everyday consumer. A common theme in business proclaims that nothing is really free, someone has to get paid somewhere. Advertising is how most individuals obtain free items. For example, the free Yahoo e-mail accounts are sold by yahoo to companies for advertisement and data collection purposes (Yahoo, 2012). The difference between FaceBook and Yahoo is that Yahoo sells the demographic data as well as the e-mail address, while FaceBook sells the demographic data and will display an ad only if a friend views the advertisement (FaceBook, 2012; Yahoo, 2012). There are potentially negative outcomes to extreme advertisements on FaceBook. According to Shields (2007), there is no definite answer to the reception of the number of advertisements placed on their FaceBook pages. It stands to reason that FaceBook members will become overloaded with advertisements, similar to e-mail spam, and discontinue their presence on FaceBook. Information overload is another negative outcome from increased advertising on FaceBook. When companies provide too much information to the consumers they become overloaded (Carlson & White, 2008; Park & Lee, 2008; Walsh & Mitchell, 2010). A common result of information overload can decrease consumer response rates once their input capacity has been exceeded (Chen, Shang, & Kao, 2009). Even with the latest updates in advertising on FaceBook, it is still difficult to data mine the site without legal implications (Anthony, 2010). FaceBook has had major issues with concerns to their privacy settings. Google is another reason that FaceBook has made it difficult to data mine. FaceBook has worked to prevent the experts at Google from crawling into their system and using the data for their own product advertisements and searches (Anthony, 2010). Even though there are some issues related to data mining from FaceBook, they appear to be attempting to protect their consumers privacy to the best of their ability. FaceBook is now a publicly traded company and the investors want a return on their money. Data mining and advertisements is the venue that investors and stakeholders will receive a return on their investment. How do you think these ethical issues regarding social media marketing should be addressed when businesses are trying to decide of they want to include social media within their integrated marketing communication plan? Do you think that a business is able to really grow without a presence on social media in today's society? What do you think of the new Anti-Smoking ads that have been surfacing? The ads where individuals are paying for their tobacco products with their looks by pulling out their teeth, and peeling off their skin. Do you think that these new ads are a good way to reach the younger generation. In a society where looks and image have become so important, do you think that advertisers should be focusing on looks or health later down the road. Many people will say that smoking will age them, but they don't care because we all get old sometime. Should the Anti Smoking ads focus on looks or overall health when trying to create a call to action? References Anthony, P. (2010, October 24). How to Datamine FaceBook. Retrieved from WebDistortion: Carlson, B. D., & White, M. A. (2008, Fall). Enhancing stimulus integration in a consumer information procesing system: a theoretical foundation. Marketing Management Journal, 18 (2), . Retrieved from: Chen, Y.-C., Shang, R.-A., & Kao, C.-Y. (2009). The effects of information overload on consumers' subjective state towards buying decision in the internet shopping environments. Electronic Commerce Research Applications, 44 (6), 48-58. Doi 10.1016/j.elerap.2008.09.001. FaceBook. (2012). Advertising. Retrieved from FaceBook: Klaassen, A. (2007). Real revolution isn't Facebook's ad plan. Advertising Age, 78(45), 61-64. Retrieved from Park, D.-H., & Lee, J. (2008, December). eWOM overload and its effect on consumer behavioral intention depending on consumer involvement. Electronic Commerce Reserach and Applications, 7 (4), . Doi 10.1016/j.elerap.2007.11.004. Shields, M. (2007). Advertising to get more social. MediaWeek, 17(41), 4-5. Retreived from: Walsh, G., & Mitchell, V.-W. (2010). The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction. European Journal of Marketing, 44 (6), . Doi 10.1108/. Yahoo. (2012). Yahoo Terms of Service. Retrieved from Yahoo:

Paper For Above instruction

The assignment requires a comprehensive analysis of advertising media options, strategies for budgeting, and the crafting of an effective advertising message aligned with corporate goals. This paper explores two primary advertising media suitable for a new product launch—television and social media—highlighting their advantages and strategic implementations. Additionally, it discusses practical suggestions for an intern to develop an advertising budget that maximizes reach and engagement while considering cost-effectiveness and target audience penetration.

Television remains a dominant advertising medium due to its expansive reach, visual storytelling capability, and emotional impact. It effectively captures a broad audience, including various demographics, by providing high-quality visuals and sound. Television advertising facilitates comprehensive messaging—combining imagery, music, and narration—which can evoke emotional responses and build brand awareness swiftly. Its ability to target specific time slots and programs enhances its effectiveness, especially when aiming to penetrate diverse market segments (Lustig & Ko, 2016). For instance, ads aired during prime time or family shows ensure exposure to large audiences, making it a suitable choice for brands seeking broad visibility.

Conversely, social media has revolutionized digital marketing by offering highly targeted, interactive, and cost-efficient advertising opportunities. Platforms like Facebook, Instagram, and Twitter allow advertisers to customize their campaigns based on demographic data, interests, behaviors, and geographic locations. Because social media advertising is relatively inexpensive compared to traditional channels, companies can allocate budgets more flexibly and test different creative strategies (Tuten & Solomon, 2017). Social media also enables real-time engagement and feedback, fostering two-way communication that enhances brand loyalty and customer relationships. The platform's viral potential can amplify messages exponentially, especially if accompanied by compelling content that resonates with users' values or aspirations.

Based on the scenario, several strategies can enhance the effectiveness of an advertising budget. First, targeted allocation should prioritize high-impact channels aligned with the product's target demographic. If aiming to reach families or older audiences, television spots during popular, family-oriented programming should comprise a significant portion of the budget—aiming for over 60% exposure through prime time airings (Holmes, 2017). Second, social media advertising should be integrated to capitalize on precise segmentation capabilities, cost efficiency, and interactive potential. The intern should consider testing multiple ad formats, such as videos, carousel ads, and sponsored posts, to identify what garners the highest engagement rates (Lipsman et al., 2012). A balanced, data-driven approach ensures optimal resource utilization and maximizes return on investment (ROI).

The e-activity involves creating an AIDA-based advertising message for the Anti Tobacco Society, designed to raise awareness and motivate action against tobacco use. The proposed message employs Attention by highlighting humanity’s need to "Leave tobacco, save humanity," generating curiosity and emotional appeal. Interest is cultivated through the society’s global collaboration in fighting tobacco harm. Desire is fostered by emphasizing the benefits of support, such as saving lives and maintaining health. Finally, Action calls for tangible steps like donations, participation, volunteering, and advocacy efforts.

Measuring the effectiveness of this message involves tracking increased donations, volunteer sign-ups, and participant feedback, directly reflecting the campaign’s progress. These metrics align with the society's strategic goal of increasing awareness and reducing tobacco-related harm. Regular monitoring using analytics tools, surveys, and feedback forms will allow for adjustments to maximize impact and ensure campaign relevance. Ultimately, a successful advertising strategy should resonate with target audiences, promote behavioral change, and support the overarching mission of the organization.

In the broader context, digital privacy concerns and ethical issues surrounding social media advertising are significant. Facebook, for example, collects demographic and behavioral data to serve targeted ads, raising privacy debates (Klaassen, 2007). While such data collection can enhance targeting efficiency, it must be balanced with user privacy rights and transparent practices (Boyd & Ellison, 2007). Ethical marketing demands responsible data handling, clear disclosures, and respecting consumer autonomy. As social media platforms continue evolving, businesses must develop ethical guidelines that protect user privacy while leveraging digital channels for effective outreach.

The debate around anti-smoking campaigns is equally compelling. Visually shocking ads—depicting damage to teeth and skin—aim to trigger emotional responses, especially among youth, aligning with the concept that visual impact can influence behaviors more than didactic messaging (Hastings & MacFadyen, 2014). This strategy hinges on societal values where appearance and health are intertwined, attempting to create a desire to avoid premature aging or disfigurement. However, some argue that focusing solely on looks could overlook the health consequences, which are more critical but less immediately visible (Wakefield et al., 2010). An optimal campaign might combine visual graphic images with health-related messages to appeal to multiple motivations—appearance and overall well-being (Huang et al., 2012). Ultimately, the campaign's success depends on framing these messages in a way that resonates with the target demographic, encouraging real behavioral change.

References

• Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230.
• Hastings, G., & MacFadyen, L. (2014). 'Tobacco industry marketing and advertising: Ethical challenges.' Tobacco Control, 23(3), 290-296.
• Huang, L.-L., et al. (2012). Visual versus text message framing effects on smoking cessation intention among young adults. Health Communication, 27(4), 437-447.
• Holmes, R. (2017). Strategic media planning. Journal of Advertising Research, 57(2), 148-161.
• Klaassen, A. (2007). Real revolution isn't Facebook's ad plan. Advertising Age, 78(45), 61-64.
• Lipsman, A., et al. (2012). The power of “like”: How brands reach (and influence) fans through social media marketing. Journal of Advertising Research, 52(1), 40-52.
• Wakefield, M. A., et al. (2010). The effect of messages that show the health consequences of smoking: A systematic review. Tobacco Control, 19(3), 213-240.
• Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage Publications.
• Yoo, B., et al. (2016). Effective advertising strategy: Balanced media mix and target segmentation. Journal of Marketing, 80(2), 95-112.
• Fisher, B. (2011). Internship Testimonials. Retrieved from Feedback