Refer To The Following Scenario Titled Diet Cola Marketing

Refer To The Following Scenario Titled Diet Cola Marketing Opportuni

Refer to the following scenario titled, “Diet-Cola Marketing Opportunity” below, then answer the following questions. Elizabeth is the project manager for a large soft drink beverage company located in Tallahassee, Florida. One sunny morning, Roger Bruist, the marketing vice president, pays her a visit. “I asked your boss if it was okay to directly talk to you about this project—she said it would be fine,” he starts. “As you’ve probably heard, we’re test marketing a new diet-cola opportunity that we thought would be a big seller.

Long story short, I had lunch the other day with a friend of mine from the club. He ordered his usual diet cola but requested three slices of lemon with it. I stared at him while he squeezed those lemons into his diet and dunked the last rind into the mix. Well, I have to tell you the taste is fabulous! “We’ve toyed around with the exact lemon-to-cola mixture in the lab and have come up with what we think is the optimum mix that results in the tastiness factor we’re looking for.

You and I have worked together before and I know your work is top-notch. What we’d like for you to do is put together a project that test markets our new soda in three test areas. We want to target markets that utilize a lot of diet soda. We think the best places to target are Denver, Las Vegas, and Seattle. “We want to know the most profitable markets, the demographics of the most likely consumers, we want three or four alternative label designs to test, and we need to know if we’ll need additional distributors.

My department can help with the marketing profiles and plans you’ll need for your project plan. Oh, we’d also like a page added to the company’s website that talks about the new beverage. And if we could quote a key player or two from the National Soft Drink Association in our industry publications that would be icing on the cake.”

Paper For Above instruction

Project Charter

The project aims to develop and test-market a new diet cola beverage enhanced with lemon flavor in strategic urban markets. The product is a new variation of diet cola infused with a lemon mixture, intended to appeal to health-conscious consumers seeking flavorful alternatives. The project encompasses market research, label design development, distribution planning, website content creation, and industry engagement to ensure successful product launch and adoption.

Role of Project Manager and Project Sponsor

The project manager is responsible for planning, executing, monitoring, and closing the project activities, ensuring objectives are met within scope, time, and budget constraints. This includes coordinating with marketing, production, distribution, and communications teams, as well as managing stakeholder expectations. The project sponsor, likely the vice president of marketing or other executive leadership, provides strategic direction, secures funding, authorizes project milestones, and supports cross-departmental alignment. The sponsor champions the project at executive levels and facilitates necessary resources to ensure success.

Validation of Scope and Control Scope Processes

a. Inputs of the Validate Scope Process

The primary inputs include project management plan, work performance data, verified deliverables, project documents, and organizational process assets. These inputs help determine whether project deliverables meet acceptance criteria, ensuring work completed aligns with project scope and quality standards (PMI, 2017). For example, verified deliverables are examined against the acceptance criteria to confirm scope fulfillment.

b. Tools, Techniques, and Outputs in Validate Scope

Tools and techniques encompass inspection, decision-making, and analytical tools. Inspection involves examining deliverables for correctness; decision-making involves stakeholder review and acceptance; data analysis verifies scope compliance. Output includes formal acceptance of deliverables, updates to project documents, and records of scope validation outcomes (PMI, 2017).

c. Inputs for Control Scope to Detect Scope Changes

Inputs include the project management plan, work performance data, and project documents such as the scope baseline and change logs. These help identify deviations or variances indicating scope changes, which warrant further analysis and potential approval.

d. Examining Impact of Scope Changes

Scope changes impact project schedule, cost, quality, resources, and stakeholder engagement. All related plans, schedules, and budgets should be revised accordingly to reflect changes, and impact analyses conducted to reassess project viability.

e. Configuration Management and Change Control

The configuration management system maintains detailed records of project components, ensuring changes are controlled and documented. The change control system evaluates, approves, and implements scope changes, working together with configuration management to ensure consistency, traceability, and controlled evolution of project scope.

Quality Assurance Using Lean

a. Lean in IT Projects

Lean principles optimize processes by eliminating waste, reducing delays, and focusing on delivering value efficiently. In IT projects, lean emphasizes continuous improvement, streamlined workflows, and responsive adaptations to requirements, resulting in faster delivery and higher quality outcomes (Womack & Jones, 2003).

b. Kanban Cards to Maximize Customer Value

Kanban cards visualize workflows, limit work-in-progress, and promote just-in-time delivery. Using Kanbans, teams can prioritize tasks aligned with customer needs, reduce bottlenecks, and ensure resources are directed towards high-value activities, thus minimizing waste and enhancing customer satisfaction (Anderson, 2010).

Dependency Map for Airport Construction

Major stakeholder groups include local government authorities, construction firms, urban planners, transportation agencies, airline companies, local communities, environmental agencies, financial institutions, and regulatory bodies. The most cooperative stakeholders are likely to be local government and transportation agencies, as their support is crucial for permitting, infrastructure planning, and funding. Their vested interest in economic development and infrastructure growth incentivizes collaboration.

Importance of Stakeholder Analysis

Stakeholder analysis identifies individuals or groups impacted by the project, understanding their needs, expectations, and influence. Steps include identifying stakeholders, assessing their interests and influence, and developing engagement strategies. Understanding stakeholder roles ensures effective communication, mitigates risks, aligns goals, and fosters stakeholder support, critical for project success (Bourne, 2015).

References

• Anderson, D. J. (2010). Kanban: Successful evolutionary change for your technology business. Sequim, WA: Blue Hole Press.
• Bourne, L. (2015). Stakeholder relationship management: A maturity model for organisational implementation. Gower Publishing, Ltd.
• Project Management Institute (PMI). (2017). A Guide to the Project Management Body of Knowledge (PMBOK® Guide) (6th ed.). PMI.
• Womack, J. P., & Jones, D. T. (2003). Lean thinking: Banish waste and create wealth in your corporation. Simon and Schuster.
• Additional credible sources relevant to project management, quality assurance, and stakeholder analysis.