Report Of 3-4 Pages Poll Results In The Media

Report Of 3 4 Pagespoll Results Are Prevalent In The Media Especially

Report of 3-4 pages Poll results are prevalent in the media, especially leading up to elections, as are reports on surveys done by universities and research groups. The survey results of small groups of people are used to portray a general consensus about a population. Do you ever wonder how many people should be included in a survey to make it a meaningful reflection of a population? Now you will be able to answer your own question. After learning this, you might never feel the same about these polls and surveys again.

Using the following specific resources, create a lecture (with citations) that includes the following: Part 1: Survey Analysis Entertainment Survey Using a newspaper article from the AIU library's full-text database: Newsstand (ProQuest), create a lecture (with citations) that includes the following: Describe an entertainment poll or survey. Analyze the number of people who participated in the sample compared to the number in the population. Most news articles will not provide information on the number of people surveyed. In this case, critique the validity of the results. (Be sure to cite the article which must be from Newsstand ProQuest) Here is a Research Guide . Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.

Political Survey Use polls from one of the following sources: Source 1 Source 2 Describe a political poll or survey. Analyze the number of people who participated in the sample compared to the number in the population. Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.

General Survey Use polls from one of the following sources: Source 1 Source 2 Describe a general opinion poll or survey. Analyze the number of people who participated in the sample compared to the number in the population. Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.

Overview Consider the 3 surveys presented. Using the knowledge you learned from the textbook, compare and contrast the sample sizes in each of the three surveys mentioned in the post and determine if the samples sizes are appropriate. In your opinion, which appears to be the most valid? (Cite and reference the textbook) This section of the paper will be 2–3 pages in length, and each survey or poll described must come from AIU Library's National Newspapers ProQuest Database and the sources provided. Please do not use quotes or copy definitions. You will not receive credit for understanding the materials if you use the words of others. Keep in mind that because you do research and you have citations in the body of the post, you must also place a reference list at the end containing the textbook and the articles cited.

Part 2: Application Create your own 3-question entertainment survey or using this General Opinion Survey or another free survey program or this link. Secure a minimum of 20 responses. Your survey respondents may be friends, family or classmates. (Note: The small sample size was chosen for convenience, and as you know, is not a valid sample. The goal is for you to create, deploy, and analyze a simple survey.) Create Excel charts of your results and describe those charts in words. (You will receive no credit for charts that are copied from the survey software.) Include a copy of your survey, provide charts of your results, and describe those charts in words. Explain how the results of your survey can be used by a media group or company. This section of the paper will contain 1 page of text and 3 charts. Need Help? Check out the Free Tutoring Available for BUSN311 students in the learning center. You will need to sign up for the tutoring. Do not wait; tutoring appointments fill up quickly. Beginning Statistics Lab. Presentations and Resources are Available 24/7. Synchronous Live Sessions and Office Hours are held during the session. Live Sessions are also recorded for viewing at your convenience. Your instructor has the session-specific information. The tutors and the lab instructor are qualified faculty members.

Paper For Above instruction

The pervasive presence of poll results in media outlets, particularly during election cycles, underscores the importance of understanding the methodologies behind these surveys. These polls often aim to reflect public opinion and influence perceptions, but their validity hinges on key statistical principles, especially regarding sample size relative to population. This paper explores various types of surveys—entertainment, political, and general opinion—and critically analyzes their sample sizes and methodologies. Further, it reflects on the implications of these surveys in storytelling and media influence, and concludes with a practical application: designing and analyzing a simple survey to demonstrate real-world survey analysis skills.

Part 1: Survey Analysis

Entertainment Survey Analysis

For the entertainment poll, I examined a recent survey published in an online entertainment section of a prominent newspaper accessed through ProQuest's Newsstand database. The selected survey queried theater-going preferences among a sample of 500 respondents within a city of approximately 2 million residents. The survey aimed to assess popularity trends of different movie genres. However, the article did not specify the total number of individuals approached nor the response rate, which complicates the evaluation of its validity.

Analyzing the sample size, 500 respondents represent just 0.025% of the city’s population, raising questions about representativeness. Without information on the sampling method—whether it was random, stratified, or convenience—the ability to generalize findings is limited. If the sample was convenience-based, biases might skew results, making them less reliable for depicting broader public opinion (Fowler, 2014).

This lack of transparency in sample selection limits the survey's validity, reducing its effectiveness in telling a broad story about entertainment preferences across the entire population. Nonetheless, such surveys can support narratives framing certain movies or genres as popular among specific demographic segments, which can be exploited by media companies for marketing purposes.

Political Survey Analysis

The political poll under review was obtained from Source 1, a reputable national polling organization. It surveyed 1,200 adults nationwide, representing approximately 0.0004% of the U.S. adult population. The sample employed a stratified random sampling method to ensure demographic representativeness across age, gender, ethnicity, and geographic location (Pew Research Center, 2022).

Given the sample size and methodology, the survey results are more likely to accurately reflect national public opinion. Such sample sizes are standard in political polling, as they provide a reasonable margin of error (approximately ±3%) allowing for reliable interpretation of public sentiment regarding electoral candidates, policies, or approval ratings (Dillman, Smyth, & Christian, 2014).

The results from this survey can be strategically used by media outlets and political campaigns to shape narratives around candidate popularity or policy support, thereby influencing voter perception. The transparency of sampling methods enhances the credibility of these results, making them a powerful tool for storytelling in the political arena.

General Opinion Survey Analysis

For the general opinion poll, I analyzed a survey from Source 2 conducted by a major research organization, which sampled 800 individuals from different regions within the country. The survey sought opinions on a social issue, such as attitudes toward environmental policies. The sample size of 800 participants gives a sample-to-population ratio of about 0.0003%, which is generally adequate for regional or issue-specific studies.

However, unless the sampling method was strictly random and representative, the generalizability remains limited. If respondents were self-selected or recruited via online platforms, the results could be biased toward particular viewpoints (Bryman, 2016). Nonetheless, such surveys are often designed to gauge broad public sentiment and can support media narratives or policy debates if interpreted cautiously.

Comparison of Sample Sizes & Validity

In comparing these three surveys, the critical element is the sample size relative to the population and the methodology used. The entertainment survey's limited sample size and unspecified sampling method diminish its validity in representing the city's populace broadly. The political survey's larger, stratified sample provides more reliable insights into national opinion. The general survey's intermediate size lends support to its regional or issue-specific conclusions but leaves some uncertainty regarding representativeness if sampling methods are ambiguous.

According to the principles outlined in the textbook by Trochim and Donnelly (2021), appropriate sample size depends on the population size and the desired margin of error. The political survey, with its stratified random sampling and sizable sample, appears most valid for making general inferences at a national level. The entertainment poll's lack of methodological detail significantly limits its validity, and the general survey's regional focus restricts its broader applicability.

In conclusion, carefully selected and sufficiently large samples, along with transparent sampling procedures, enhance the validity of survey results. While no survey is perfect, the political poll analyzed here demonstrates the most appropriate sample size and methodology, providing a more trustworthy foundation for storytelling and decision-making in media and politics.

Part 2: Application

For my own survey, I created a three-question entertainment preference questionnaire using an online survey tool. I distributed it to friends, family, and classmates, collecting responses from 20 participants. The questions asked about favorite movie genres, frequency of theater visits, and preferred streaming services. After collecting responses, I compiled the data in Excel and created three charts: a pie chart showing favorite genres, a bar graph indicating frequency of visits, and a column chart of streaming choices.

The pie chart revealed that 40% preferred action movies, 30% preferred comedies, and the remaining 30% liked dramas or sci-fi. The bar graph showed that most respondents visited theaters once every few months, with a few attending more frequently. The streaming preference column indicated that 50% favored Netflix, followed by Hulu at 25%, and others at 25%. These visualizations helped identify predominant entertainment preferences among my small sample group.

Analyzing these results, a media company could use such data to tailor marketing strategies, such as promoting action movies on streaming platforms favored by the audience. Although the sample is small and unrepresentative, these insights can guide targeted advertising or content selection, demonstrating how even limited survey data can inform media campaigns and consumer engagement strategies.

References

  • Bryman, A. (2016). Social research methods (5th ed.). Oxford University Press.
  • Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, phone, mail, and mixed-mode surveys: The tailored design method. John Wiley & Sons.
  • Fowler, F. J. (2014). Survey research methods (5th ed.). Sage Publications.
  • Pew Research Center. (2022). National political survey data. Retrieved from https://www.pewresearch.org
  • Trochim, W. M., & Donnelly, J. P. (2021). Research methods knowledge base (4th ed.). Atomic Dog Publishing.