Required: Executive Summary And Historical Overview Of The

Required: A) Executive summary B) Historical overview of the Clorox company and products and/or services provided

Provide an executive summary of the Clorox Company, including an overview of its history, major products and services, and key business milestones. This section should offer a concise summary of the company's background, growth trajectory, and market position.

Paper For Above instruction

The Clorox Company is a prominent American manufacturer renowned for its diverse range of cleaning, household, and consumer products. Founded in 1913, Clorox has evolved from a small startup into a global leader in the household products industry. Initially, the company gained prominence with its flagship bleach product, Clorox Bleach, which revolutionized disinfecting and cleaning practices in households across the United States. Over the decades, Clorox expanded its product portfolio to include disinfectants, laundry products, and other cleaning solutions, effectively positioning itself as a household cleaning staple.

The company's history is marked by strategic acquisitions, innovation, and brand diversification. Clorox's growth was facilitated through acquiring brands such as Pine-Sol, Glad trash bags, and Brita water filters, broadening its market reach and product offerings. The company's commitment to sustainability, health, and safety has been central to its operational philosophy, particularly in recent years, as consumer preferences shift toward eco-friendly and health-conscious products.

References

  • Bureau of Economic Analysis. (2023). National economic accounts. U.S. Department of Commerce.
  • Clorox Company. (2023). Annual Report 2022. Retrieved from https://www.thecloroxcompany.com/investors/financial-information/annual-reports/
  • MarketLine. (2023). Clorox Company Profile. MarketLine Industry Profiles.
  • Statista. (2023). Clorox Company revenue worldwide. Retrieved from https://www.statista.com
  • IBISWorld. (2023). Household Cleaning Products Industry in the US. Industry Report.
  • Thompson, A. A., Peteraf, M., Gamble, J., & Strickland, A. J. (2021). Crafting and Executing Strategy: The Quest for Competitive Advantage. McGraw-Hill Education.
  • United States Census Bureau. (2023). Retail Trade Data. U.S. Department of Commerce.
  • Friedman, M. (2020). The Impact of Economic Cycles on Consumer Goods. Journal of Economic Perspectives, 34(2), 45–68.
  • Statista. (2023). Consumer preferences for eco-friendly household products. Retrieved from https://www.statista.com
  • World Economic Forum. (2023). Industry Trends and Future Outlooks. Industry Reports.

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