Research And Business Proposals And Planning For Business Re ✓ Solved
Research And Business Proposalsand Planning For Business Reportscha
Research and Business Proposals and Planning for Business Reports Chapter 12 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or par t. Chapter Overview ï‚Planning and conducting business research and credibility ï‚Specific and achievable research objectives ï‚Effective design of survey questions ï‚Evaluating charts ï‚Usefulness of data sources ï‚Secondary research © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use.
Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or par t. 12-2 Analyzing Your Audience for Business Reports ï‚The first step in developing research-based business reports is identifying what decision makers want to accomplish. ï‚You should spend time with your target audience of decision makers to carefully consider their primary business goals, research objectives, and expectations © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use.
Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or par t. 12-3 Developing Your Ideas with Primary Research ï‚Primary research the analysis of data that you, people from your organization, or others under your direction have collected. ï‚Secondary research the analysis of data collected by others with no direction from you or members of your organization. © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner.
This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or par t. 12-4 Developing Your Ideas with Primary Research ï‚Closed questions restrict respondents to certain answers (rating scales, multiple choice, etc.). ï‚Open-ended questions allow respondents to answer in any way they choose. © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or par t. 12-5 Survey research generally involves administering written questionnaires Creating Surveys ï‚Surveys are particularly useful because you can quickly get the responses of dozens if not hundreds of colleagues, current or potential customers, or members of other groups of interest. © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or par t. 12-6 Creating Surveys Survey questions should be: ï‚simple to answer ï‚non-leading ï‚exhaustive and unambiguous ï‚limited to a single idea © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or par t. 12-7 Analyzing Your Data ï‚Learn as much as you can about forecasting and other forms of statistical and quantitative analysis ï‚Learn as much as you can about spreadsheet, database, and statistical software © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or par t. 12-8 Communicating with Charts and Tables ï‚After conducting survey research or other forms of business research, you typically have many statistics and figures that you could include in reports to decision makers ï‚Overloading your audience members with data is a sure way to guarantee they’ll forget almost everything you say © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or par t. 12-9 Designing Effective Charts ï‚Line charts useful for depicting events and trends over time ï‚Pie charts useful for illustrating the pieces within a whole ï‚Bar charts useful to compare amounts or quantities © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or par t. 12-10 Creating Effective Charts © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or par t. 12-11 Title descriptiveness Focal points Information sufficiency Ease of processing Take-away message Evaluating Data Quality ï‚Reliability relates to how dependable the data is—how current and representative ï‚Relevance relates to how well the data apply to your specific business problem ï‚Adaptability relates to how well the research can be altered or revised to meet your specific business problem © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, or posted on a website, in whole or par t. 12-12 Evaluating Data Quality ï‚Expertise relates to the skill and background of the researchers to address your business problem. ï‚Biases tendencies to see issues from particular perspectives © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or par t. 12-13 Using Online Information for Business Research ï‚Always evaluate data quality ï‚Do more than just “Google it.†Go to reputable business and industry websites and conduct searches. Find online discussions and forums about your selected topic Search beyond text-based information ï‚Be persistent © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or par t. 12-14 Creating Fair Charts © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or par t. 12-15 Extra Credit Opportunity #2 – Data Generation and Chart Creation For this 40-point extra credit opportunity, you need to create and administer a survey, analyze the data collected and present it in the form of a well-labeled, easy to understand chart. Finally, you need to draft a memo communicating your survey topic, providing a brief summary of the data. Make sure to include, and allude to, the chart in your memo. As well, be sure to attach a copy of your survey questions to the memo and be prepared to show proof of the number of survey responses.
Survey Generation – In order to generate data that you’ll be able to easily chart, create a survey with predominately closed questions. Feel free to ask an open-ended question or two if you are seeking additional respondent commentary. Make sure you create effective questions as described in Ch. 12. Attach the survey questions to the memo document.
Data Collection – You need to collect at least 20 responses to your survey. If you conduct a “paper†survey, you need to bring your raw data (the survey paper) to class for me to check off. If you conduct an electronic survey, you need to take a screen shot that shows number of responses received and submit that with your memo document. You cannot create a survey with Facebook (though you may create a survey with an online survey tool and provide the link to folks using various social media platforms). Chart Creation – Once you have a data set of at least 20 survey responses, analyze the data to determine what information you wish to share with your audience.
Review the common types of charts and their uses, and either a line chart, a pie chart, or a bar chart, whichever is the most appropriate form of chart for your data. Create the chart. Make sure you follow effective formatting guidelines. Report Results – After you have your chart complete, draft a brief memo to me (Kama Simonds) introducing the survey topic and providing a brief summary of the data. Include your chart in the memo.
The chart should fit nicely on a standard 8.5 x 11 sheet of paper (orientation of the paper is up to you); you may embed it in the body of the memo or attach it to the memo. Either way, be sure to discuss/reference the chart appropriately in the context of your memo. Attach your survey questions to the memo document, too. Your assignment will be graded as follows: Data Generation – 20 points total Chart Creation –20 points total ____survey contains at least 8 questions (5) ____ survey questions are effective (12):  Simple to answer  Non-leading  Exhaustive/unambiguous  Limited to a single idea ____ obtained at least 20 responses to the survey in an effort to generate a modest data set (3) ____ chart contains an appropriate title (6) ____all elements on the chart are clearly labeled; info is cited where and when appropriate (8) ____ style/design follows ‘best practices’ for chart design and creation (6) [See formatting guidelines, Table 12.6] ____Continued issues with memo formatting and/or grammar writing (-5)