Research Methodology: Defining Data Collection And Data Anal
research methodology (Defining Data Collection and Data Analysis) (25 points)
In this assignment, you will show how you will collect data and which data methodology you will use. Provide your answers below each question. If you do not provide answers in this template, you cannot earn points for your submission.
Paper For Above instruction
1. Sampling
a. What is your target population? (2.5 points)
Answer: The target population refers to all people or units with the characteristics relevant to the research. For example, if studying customer satisfaction in a specific industry, the target population might be all customers within that industry who have used the service in the past year. Respondents are those individuals or units who meet the criteria for participation in the study.
b. What is your sampling frame? Do you have access to this population? (2.5 points)
Answer: The sampling frame is an accessible list or database of the target population from which a sample can be drawn. For instance, this could be a customer mailing list or a contact database maintained by a company. Access depends on permission, availability, and whether the list accurately represents the target population.
c. What kind of sampling techniques (probability or non-probability) did you use? How did you reach your respondents? (2.5 points)
Answer: The chosen sampling technique is [e.g., stratified random sampling], which involves dividing the population into subgroups and randomly selecting samples from each. Respondents were reached via [e.g., online surveys, face-to-face interviews, email invitations]. The technique ensures representation or convenience, depending on the method selected.
2. Data Collection
a. Which method will you use for data collection? (2.5 points)
Answer: The data collection method will be [e.g., a survey using online questionnaires], which involves gathering responses from participants through structured questions delivered via the internet.
b. What types of survey will you use? Explain. (2.5 points)
Answer: The survey will be self-administered online, allowing participants to respond at their convenience using a web-based platform like SurveyMonkey or Google Forms. This method is efficient for reaching a large and geographically dispersed sample.
c. What is the biggest challenge to collecting this data? (2.5 points)
Answer: The primary challenge is potential low response rates, which can lead to non-response bias. Ensuring participant engagement and encouraging completion of the survey will be critical to obtaining sufficient data.
3. Analysis
a. What type of univariate analysis is appropriate for your analysis? (2.5 points)
Answer: Frequencies and descriptive statistics, such as means and standard deviations, will be used to understand the distribution of variables like age, satisfaction levels, or other key metrics.
b. What kind of inferential statistics are appropriate? Briefly define this method. (2.5 points)
Answer: Inferential statistics such as regression analysis will be used. Regression helps determine the relationship between independent variables (predictors) and dependent variables (outcomes), allowing us to infer causality or correlation.
c. What steps will you follow for your data analysis? (5 points)
Answer: The steps include data cleaning to remove incomplete responses, testing reliability and validity of scales, conducting descriptive analysis to summarize data, performing inferential analysis such as regression to examine relationships, and interpreting the results within the research context.