Research Topics: Media And Politics

Research topics: (Media and politics )

1. Research topics: Examining the influence of social media on political campaigns and voter behavior.

2. Research question: How does social media engagement affect voter perceptions and electoral outcomes?

3. Key concept: Media influence on political opinion formation.

4. Gap in the literature: Limited research on the specific impact of new media platforms on election dynamics in specific regions.

5. Hypothesis: Increased social media activity by political candidates positively correlates with voter engagement and support.

6. Cases: Recent presidential elections in the United States and social media activity of leading candidates.

7. Method: Quantitative analysis of social media data and voter polls during the election period.

Paper For Above instruction

This research explores the intersection of media and politics, focusing on how social media influences voter behavior and campaign strategies. The key concept centers on media impact on political opinion formation, recognizing that traditional media's role has shifted with digital platforms. Despite growing scholarly attention, a notable gap exists concerning regional differences in media effects during elections, especially in less-studied democracies. The hypothesis posits a positive relationship between social media activity and voter support, suggesting that candidates' online engagement can sway electoral outcomes. The case studies include the recent U.S. presidential elections, where social media played a pivotal role, with data collected through quantitative analysis of social media activity, engagement metrics, and polling results. This approach aims to measure the direct influence of digital platforms on political support and voter perceptions, providing insights into modern campaign dynamics.

References

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• Fischer, L. (2018). Digital campaigning and voter engagement in contemporary elections. Election Studies, 55, 192-201.
• Groshek, J., & Engelbert, J. (2013). Political participation in the age of social media: Examining the impact of new media habits on voter turnout. Communication & Society, 26(3), 319-337.