Resources: Force Surfing, Berkshire Instruments, KFC And The

Resourcesgale Force Surfingberkshire Instruments Kfc And The Colonel

Resources : Gale Force Surfing, Berkshire Instruments KFC and the Colonel, and Harrod's Sporting Goods. Read the Case Study documents. Select a case study that resonates with you from a professional perspective. Post a 90- to 175-word discussion message sharing which case you chose and why it was chosen. Include at least one point from the case that stood out to you and why it did. Submit the assignment.

Paper For Above instruction

I have chosen the case study of Gale Force Surfing for my discussion because of its dynamic approach to market adaptation and consumer engagement. What stood out to me was how Gale Force Surfing leveraged innovative marketing strategies to build brand loyalty among a niche demographic of surf enthusiasts. Their use of social media campaigns and community events effectively fostered a sense of belonging and identity among their customers, which is crucial in a competitive market. This case resonated with me from a professional perspective because it highlights the importance of understanding target audiences and utilizing creative outreach methods to enhance brand recognition and customer retention. It emphasizes that successful businesses often succeed by deeply connecting with their community and continuously adapting their marketing efforts to evolving consumer preferences, a lesson highly relevant to current marketing trends.

References

  • Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
  • Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
  • Hollebeek, L. D., & Macky, K. (2019). Digital Content Marketing and Customer Engagement: An Agency Perspective. Journal of Business Research, 121, 625-635.
  • Shankar, V., & Balasubramanian, S. (2009). Mobile Marketing: A Strategic Perspective. Journal of Interactive Marketing, 23(2), 138-145.
  • Kim, A. J., & Ko, E. (2012). Do Social Media Marketing Activities Enhance Customer Equity? An Empirical Study of Luxury Fashion Brand. Journal of Business Research, 65(10), 1480-1486.
  • Evans, D., & Bratton, S. (2019). The Everything Guide to Social Media Marketing. Adams Media.
  • Schindler, R. M., & Dibb, S. (2018). Selling and Sales Management. Cengage Learning.
  • Gretzel, U., & Fesenmaier, D. R. (2006). Searching for the Future of Tourism Experience and Engagement. Journal of Travel & Tourism Marketing, 20(2), 3-17.
  • Marshall, G. W., & Johnston, M. W. (2011). Sales Force Management: Leadership, Innovation, Technology. Routledge.
  • Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services Marketing: Integrating Customer Focus Across the Firm. McGraw-Hill Education.

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