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Respond to at least two of your colleagues on two different days by offering additional ideas to overcome the barriers to strategies suggested by your colleagues and/or by offering additional ideas to facilitate dissemination.

Dissemination strategies require clearly defined goals, sources, and audiences (Crable et al., 2023). Strategies that best suit me are a mixture of traditional and social media. For traditional, I would like to create a PowerPoint to present to stakeholders. For social media, I could create a social media platform to raise awareness on the topic being discussed. I chose PowerPoint because they are typically easy for everyone to follow, and it can be printed so stakeholders can take notes during the presentation if they would like.

I chose a social media platform because social media allows information to be delivered rapidly to a large group of people (Bhatt et al., 2021). Barriers that may be encountered while using PowerPoint to disseminate evidence-based practice are having a computer and a projector to show the information, and depending on where you are presenting, this may not be available. To overcome this barrier, I would go to the site before the presentation and scope out the resources that I may need to bring with me to the presentation. Despite being widely used, stakeholders may have differing opinions on using social media to spread information about their organization. I would talk with stakeholders beforehand and learn their opinions on the use of social media.

It may be that they are okay with using social media, just that there are certain things they do not want to be shared about their organization. Talking with them beforehand would allow me to use social media and respect their opinions. Bhatt, N. R., Czarniecki, S. W., Borgmann, H., van Oort, I. M., Esperto, F., Pradere, B., van Gurp, M., Bloemberg, J., Darraugh, J., Roupret, M., Loeb, S., N’Dow, J., Ribal, M. J., & Giannarini, G. (2021). A Systematic Review of the Use of Social Media for Dissemination of Clinical Practice Guidelines. European Urology Focus, 7(5), 1195–1204. Erika L. Crable, Colleen M. Grogan, Jonathan Purtle, Scott C. Roesch, & Gregory A. Aarons. (2023). Tailoring dissemination strategies to increase evidence-informed policymaking for opioid use disorder treatment: study protocol. Implementation Science Communications, 4(1), 1–14. Gallagher-Ford, L., Fineout-Overhold, E., Melnyk, B.M. & Stillwell, S.B. (2011). Evidence-based practice step-by-step: Implementing an evidence-based practice change. American Journal of Nursing, 111(3).

Posters are versatile and can help merge the strengths of oral presentations and published works (White et al., 2021, p. 257). Depending on where information is disseminated, presenters can verbally present information while having a visual aid for passersby. One barrier to poster use would be choosing what information to present with limited space. There are certain standards for research posters, but with an EBP project, the presenter may have control over fonts and colors to make it visually appealing. Posters also give presenters the option to interact with interested parties. They can add anecdotes and personality to the poster. While listeners may not remember all the information on the poster, they are much more likely to remember a funny story or a smiling face.

My second choice of dissemination would be social media. There are several nuances to using social media and navigating and not being in control of how information is received and redistributed can be a barrier, but it is undoubtedly the most timely and cost-effective way to reach vast and diverse audiences. Posts/tweets, online newsletters, and blogs are all possibilities for distributing information. It may not be the best way to present lots of statistics and technical information, but it can be used to start discussions and help people engage with research (Lord et al., 2019). It also allows the public to be aware of new advancements. Social media can be used to divulge high points and digestible information and offer to link full studies for those interested. Social media is also immediate making it a timelier option.

The method I would be least inclined to use is journal publications. Every journal has specific formats for the articles they publish. If my goal is to get published, my reporting and organization methods would need to reflect those standards. Manuscripts are permanent once published. They can be updated or debunked but, like social media, there will always be proof of it. The biggest barrier to manuscripts is the length of time it takes from the study to publication. As we see, healthcare moves fast, and best practices are constantly changing. It may take years to research, complete the study/project, and make all revisions necessary to get published. By then, the research may be obsolete. This is a universal problem but as a DNP, the focus is improving the practice of nursing. That is not possible to do with outdated information.

While it is important that research reaches wide audiences, it is my philosophy to personally connect with nurses working directly with patients to improve nursing practice at the patient-facing level. It’s imperative that those nurses be included in quality improvement efforts to ensure that new protocols are feasible and create better workflows (Siedlecki, 2023).

Paper For Above instruction

The dissemination of evidence-based practice (EBP) findings is essential in translating research into clinical settings to improve patient outcomes and healthcare quality. Effective dissemination strategies involve identifying key stakeholders, choosing appropriate communication channels, and overcoming potential barriers that may impede the dissemination process. This paper discusses various dissemination strategies, their advantages, barriers, and ways to address these challenges to ensure successful implementation.

Stakeholder engagement is the first critical step in dissemination. Gallagher-Ford et al. (2011) emphasize that building rapport and trust with stakeholders lay the foundation for effective communication. Once relationships are established, tailored dissemination plans can be developed based on the audience's preferences and needs. Clear goals, defined sources of information, and understanding audience characteristics enhance dissemination effectiveness (Crable et al., 2023).

Traditional and social media are prominent dissemination channels. PowerPoint presentations are traditional yet effective tools for engaging stakeholders through face-to-face meetings or conferences. They allow for visual emphasis and facilitate interactive discussions. However, logistical barriers such as the availability of equipment and access to the presentation venue can hinder their use. To mitigate this, preparatory site visits to map out resources are recommended. Stakeholder opinions on media use must also be considered. Engaging stakeholders prior to dissemination to gauge their comfort with social media platforms ensures respectful and appropriate use of such channels (Bhatt et al., 2021).

Social media, due to its immediacy, broad reach, and cost-effectiveness, is an increasingly popular dissemination method. It enables rapid sharing of information, fostering community engagement and discussion. However, barriers such as controlling message dissemination and privacy concerns must be addressed. Pre-discussion with stakeholders regarding social media policies and content boundaries can help preserve organizational reputation and confidentiality.

Besides digital channels, visual tools like posters effectively merge visual appeal with concise messaging. Posters can be displayed in clinical areas or conference settings, allowing passive or active engagement. They are versatile, allowing for personal anecdotes, which can enhance memorability. Careful design considering space limitations and visual standards ensures impactful communication (White et al., 2021).

Conversely, journal publications, while academically rigorous, are less timely. Lengthy peer-review processes, strict formatting, and the potential for outdated findings make journals less suitable for rapid dissemination, especially in fast-evolving healthcare environments. The time lag can delay the implementation of evidence into practice, thereby diminishing its relevance.

In my view, personal engagement remains the most impactful dissemination approach. Connecting directly with nurses and clinicians allows a contextual understanding of feasibility and encourages feedback that shapes further practice changes (Siedlecki, 2023). Such interpersonal dissemination fosters a culture of continuous improvement and supports immediate translation of evidence into practice.

In conclusion, choosing the appropriate dissemination strategy depends on target audience, organizational context, and resource availability. Combining traditional methods like PowerPoint and posters with modern digital platforms, particularly social media, maximizes outreach. Addressing barriers proactively through stakeholder engagement and resource planning enhances the likelihood of successful dissemination, ultimately leading to improved nursing practices and patient outcomes.

References

  • Bhatt, N. R., Czarniecki, S. W., Borgmann, H., van Oort, I. M., Esperto, F., Pradere, B., van Gurp, M., Bloemberg, J., Darraugh, J., Roupret, M., Loeb, S., N’Dow, J., Ribal, M. J., & Giannarini, G. (2021). A systematic review of the use of social media for dissemination of clinical practice guidelines. European Urology Focus, 7(5), 1195–1204.
  • Crable, E. L., Grogan, C. M., Purtle, J., Roesch, S. C., & Aarons, G. A. (2023). Tailoring dissemination strategies to increase evidence-informed policymaking for opioid use disorder treatment: Study protocol. Implementation Science Communications, 4(1), 1–14.
  • Gallagher-Ford, L., Fineout-Overhold, E., Melnyk, B. M., & Stillwell, S. B. (2011). Evidence-based practice step-by-step: Implementing an evidence-based practice change. American Journal of Nursing, 111(3).
  • Lord, S. E., Seavey, K. M., Oren, S. D., Budney, A. J., & Marsch, L. A. (2019). Digital presence of a research center as a research dissemination platform: Reach and resources. JMIR Mental Health, 6(4), e11686.
  • Siedlecki, S. L. (2023). Translational science. Clinical Nurse Specialist, 37(2), 54–57.
  • White, K. M., Dudley-Brown, S., & Terhaar, M. F. (2021). Translation of evidence into nursing and healthcare (3rd ed.). Springer Publishing Company.