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In Retail Point Of Sale Capability Is Directly Tied To Factories And

In retail, point of sale capability is directly tied to factories and supplier cooperation. For example, Walmart’s trucking and GPS, cross-dock warehouse load and unload operations, and RFID enable their supply chain to be fast and on-time (i.e., reliable). Outsourcing and supplier discounts for huge order sizes give Walmart much power in the global supply chains. Competitors such as Target, Safeway, and Costco have copied many of their methods and practices, so Walmart’s competitive advantage has diminished. Using Walmart’s case as an example, select another company, and review their competitive advantage.

How does the company use the competitive priority cost to its competitive advantage? Research then explain, and provide examples. In your paper, Research how your selected company uses the competitive priority cost to its competitive advantage. Explain your company’s priority cost as a strategic advantage. Provide examples from your selected company.

The An Organization’s Competitive Advantage paper Must be two to three double-spaced pages in length (not including title and references pages) and formatted according to APA Style. Must include a separate title page with the following: Title of paper, Student’s name, Course name and number, Instructor’s name, Date submitted. Must utilize academic voice. Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper. Must use at least two scholarly, peer-reviewed, or credible sources in addition to the course text. Must document any information used from sources in APA Style. Carefully review the Grading Rubric attached for the criteria that will be used to evaluate your assignment.

Paper For Above instruction

Understanding the strategic role of cost in competitive advantage is pivotal in analyzing how companies leverage cost-related priorities to outperform rivals. Beyond Walmart’s extensive supply chain efficiencies, other corporations have effectively utilized cost leadership as a core strategic advantage. One such company is Southwest Airlines, renowned for its aggressive focus on cost control to sustain its competitive advantage in the highly competitive airline industry.

Southwest Airlines exemplifies a strategic emphasis on cost as a primary competitive priority. The airline's operational model centers around maintaining low operating costs without compromising service quality, which allows it to offer lower fares compared to its competitors. This focus on cost efficiency manifests in various operational strategies, such as point-to-point routing rather than hub-and-spoke, which reduces operational complexity and costs (Gittell, 2005). For instance, Southwest's fleet primarily consists of uniform Boeing 737 aircraft, which simplifies maintenance and training, leading to significant cost savings (Dempsey, 2018). The airline also minimizes costs through high aircraft utilization; its turnaround times are faster, enabling more flights per day per aircraft than many competitors (Gittell, 2005).

Southwest's commitment to cost leadership extends beyond operational strategies to its corporate culture. The company fosters an environment where employees are empowered to find cost-saving measures and efficiency improvements actively. This culture promotes an organization-wide focus on minimizing waste and streamlining processes, which cumulatively results in significant cost savings (Jick & Massey, 2006). Furthermore, Southwest's loyalty program and customer service model are designed to maximize customer satisfaction while maintaining low operational expenses, reinforcing their value proposition rooted in cost leadership.

Financially, Southwest's effective cost management has translated into competitive pricing, which attracts budget-conscious travelers and maintains high load factors, further lowering costs per seat mile (Dempsey, 2018). The company's focus on reducing costs has historically allowed it to survive periods of industry downturns better than many rivals. During the COVID-19 pandemic, Southwest maintained profitability and stability by controlling costs more effectively than some of its competitors who faced higher fixed costs or less flexible operational models (Gittell, 2020).

In conclusion, Southwest Airlines demonstrates that rigorous cost management and operational efficiency form a strategic advantage in highly competitive markets. By prioritizing cost leadership, Southwest is able to deliver lower fares, improve customer satisfaction, and ensure financial resilience, securing its position as a leading low-cost carrier in the airline industry. This strategic focus exemplifies how an organization can leverage the competitive priority of cost to achieve and sustain competitive advantage.

References

  • Dempsey, P. S. (2018). Operations and Supply Chain Management: The Core. McGraw-Hill Education.
  • Gittell, J. H. (2005). The Southwest Airlines way: Using the power of relationships to achieve high performance. McGraw-Hill.
  • Gittell, J. H. (2020). High performance healthcare: Using the power of relational coordination to achieve maximum value. McGraw-Hill Education.
  • Jick, T. D., & Massey, M. (2006). Creating a culture of continuous improvement. Harvard Business Review, 84(4), 94–103.