Review The Videos On The 4

Review The Videos On The 4

I have two homework assignments due tomorrow at 12 a.m. The first involves reviewing videos on the 4 P's and target market, then writing a two-page paper about a unique product—myself—covering the 4 P's (Product, Price, Place, Promotion) and discussing features versus benefits, emphasizing benefits. The paper should be creative and approximately two pages in length, formatted in APA style with 1-inch margins and 10-12 point font.

The second assignment requires watching several YouTube videos about Geoffrey B. Small, a luxury fashion designer with a focus on social justice. Based on the videos, I need to write a two-page paper explaining how he started designing clothes and choosing his target customers. I should discuss how Small connects with his buyers, the role of consumer behavior, and how his personal beliefs influence fashion purchasing and pricing. Additionally, I must analyze how he uses controversy to share his views on clothing and politics, and relate this to marketing. The writing should be straightforward, not overly professional, and within two double-spaced pages.

Paper For Above instruction

Part 1: Self-Product Using the 4 P's and Benefits

Creating a personal brand as a product involves understanding and applying the marketing fundamentals of the 4 P's: Product, Price, Place, and Promotion. As an individual, my "product" includes my skills, personality, values, and unique qualities. The first P, Product, refers to what I offer—my talents, education, and character traits that differentiate me from others. My ability to communicate effectively, problem-solve, or connect with people are core components of my product offering.

Price in this context involves what I sacrifice or what I value in myself—time, effort, or even opportunities I might forego in pursuit of personal growth or career advancement. Understanding my worth helps me set realistic expectations and negotiate roles or positions that match my value. Place refers to where and how I present myself—through social media, networking events, or professional platforms. These channels influence how potential employers, friends, or colleagues perceive me and access my "product."

Promotion encompasses how I communicate my strengths. This might include personal branding, online profiles, or interactions that showcase my skills and personality. Emphasizing benefits over features is crucial: while features are attributes—such as my educational background or technical skills—benefits highlight how I help others or solve their problems. For example, my patience (feature) benefits a team by fostering collaboration and reducing conflicts.

By integrating these elements, I craft a compelling personal narrative that appeals to my target audience—be it future employers or social circles. The focus on benefits ensures that I communicate not just what I am (features), but how I can add value (benefits) to those around me. This approach makes my personal marketing more effective and authentic.

Part 2: Geoffrey B. Small and His Approach to Fashion and Marketing

Geoffrey B. Small is a luxury fashion designer renowned for his avant-garde styles and commitment to social justice. He began designing clothing with a focus on individual expression and challenging traditional fashion norms. Small’s target market consists of consumers who value unique, high-quality fashion and share his social and political beliefs—those interested in fashion as an art form and a platform for activism.

Small actively connects with his customers through personalized interactions, storytelling about his philosophy, and by producing distinctive clothing that reflects his values. His marketing strategy emphasizes authenticity and using controversy as a tool to spark dialogue. For instance, he openly incorporates political themes into his collections or public appearances, which attracts attention from a niche audience that appreciates fashion with a message.

Consumer behavior plays a significant role in Small's brand. Buyers of his clothing are often motivated by a desire to stand out, support social causes, or express their identity through fashion. His personal beliefs influence pricing as well; his clothing is priced higher due to its exclusivity, quality, and the social messages it carries. This deters casual buyers and appeals to a privileged, conscious clientele.

Small’s use of controversy—such as addressing political topics or challenging societal norms—serves as a marketing tool that draws media attention and builds a loyal following. His stance on social justice and fashion merges to create a brand that not only sells clothing but also promotes ideas, encouraging consumers to see fashion as a statement of their values. Overall, Small demonstrates how integrating personal beliefs and provocative marketing can both elevate a brand and foster meaningful connections with customers.

References

• Armstrong, G., & Kotler, P. (2017). Principles of Marketing (17th ed.). Pearson.
• Small, G. B. (n.d.). Geoffrey B. Small Official Website. Retrieved from https://geoffreybsmall.com
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• Kapferer, J.-N. (2012). The New Strategic Brand Management: Advanced Insights and Strategic Thinking. Kogan Page.
• Liu, Y., & McClure, P. (2001). The impact of celebrity endorsement on brand image. Journal of Marketing Communications, 7(2), 79-92.
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