Health Service Marketing 2 Health Service Marketing Professor’s Name Student’s Name Course Title Date There are various ways in which healthcare providers can distinguish their products from those of their competitors. However, the best method is creating brand architecture and formalizing name conventions. Brand architecture refers to a system that organizes brands in healthcare to allow patients to relate and also access the brand (Kemp et al., 2017). Naming and conventions on the other hand support understanding and clarity of the sections within the architecture of a certain brand. Mergers and acquisitions in the healthcare sector have made it undefined and confusing.

Brand architecture will help providers to distinguish their products. For instance, a healthcare provider can introduce R&D reader system to attract patients who need the best healthcare services and are not available elsewhere (Anderson, Rayburn & Sierra, 2018). A novel product in healthcare would be a drone designed to deliver cardiac defibrillators. The drone could be use to deliver cardiac defibrillators to patients who suffer cardiac arrest at far away locations. The brand management strategy for this product would be enticing influencers to support and circulate the brand (Sharma, 2017).

It is easier to market a brand when it is done by someone else. An influencer who is trusted by the target market is the best option to do this. This is based on the principle that a person who has no vested interest is more believable and trustworthy. The development process of the drone involves designing, implementing the design, testing and then correcting any defects. The main challenge in constructing a drone is in the design process.

For instance you have to take care of the stability the drone needs to have to deliver cardiac defibrillators. References Kemp, E., Bui, M., Krishen, A., Homer, P. M., & LaTour, M. S. (2017). Understanding the power of hope and empathy in healthcare marketing.

Journal of Consumer Marketing , 34 (2), 85-95. Anderson, S., Rayburn, S. W., & Sierra, J. J. (2018). Future thinking: the role of marketing in healthcare.

European Journal of Marketing . Sharma, V. (2017). Patient satisfaction and brand loyalty in health-care organizations in India. Journal of Asia Business Studies , 11 (1), 73-87. SIGNATURE ASSIGNMENT Students will complete a reflective leadership paper to include each of the three sections detailed below.

Papers must be double spaced with 12 point font with a minimum 12-14 pages. I. Personal Leadership Self-Assessment II. Personal Leadership Philosophy III. Personal Leadership Development Plan I.

Personal Leadership Self Assessment Look at yourself as a leader. Do you have the qualities to make a valuable leader to your group? After you have looked at yourself as a leader, answer the following questions providing detail including explanations and/or examples. ATTRIBUTES • Do I view problems as opportunities? • Am I a priority setter? • Am I customer focused? • Am I courageous? • Am I a critical and creative thinker? • What is my tolerance for ambiguity? • Am I positive attitude towards change? • Am I committed to innovations? SKILLS • Do I debate, clarify, and enunciate my values and beliefs? • Can I fuel, inspire, and guard the shared vision? • Can I communicate the strategic plan at all levels? • Do I recognize the problems inherent to the planning process? • Do I ask the big picture questions and "what if"? • Can I support the school staff through the change process? • Do I encourage dreaming and thinking the unthinkable? • Can I align the budget, planning, policies and instructional programs with the district goals and vision? • Do I engage in goal setting? • Can I develop and implement action plans? • Do I practice and plan conscious abandonment? • Do I transfer the strategic planning process to planning?

KNOWLEDGE • Do I know board and superintendent roles and responsibilities in planning and implementing plans? • Do I know the strategic planning process, short and long term planning tools? • Do I know the board and district vision, beliefs, and mission? • Do I know the relationship of the budget to district planning? • Do I know local, state, and national factors that affect education? • Do I know the best practices and research on improving academic achievement? • Do I know the process of change and paradigm shifts? • Do I know the strategies to involve and communicate with the community? TRAITS • What trait were you proud to say describes you? • Was there any trait you would not consider desirable? • What traits are you trying to make more descriptive of you?

II. Personal Leadership Philosophy PERSONAL LEADERSHIP PHILOSOPHY: GUIDANCE A Personal Leadership Philosophy (PLP) must also be included in the signature assignment. According to Ed Ruggerio the author of The Leader's Compass: A Personal Leadership Philosophy Is Your Key to Success, 2nd Edition. Successful Leaders know their Personal Leadership Philosophy and communicate it by living it passionately every day in all they say and do. They have taken the time to determine who they are.

And they know their values and priorities. They also know their course and have set their internal compass, which gives them greater self-knowledge, greater self-confidence, and improved effectiveness as a leader. This is accomplished by writing a Personal Leadership Philosophy, which states the core values you live by, what you expect of your people, what they can expect of you, and how you will evaluate performance. Your PLP can be drafted as a short speech you will give or a memo you will distribute to your followers. It is for your use so the format is as you desire.

Clarity, brevity and inspiration are the keys. III. Personal Leadership Development Plan Personal Leadership Development Plan: Guidance Having completed your Leadership Self-Assessment, and Personal Leadership Philosophy, the next step is to develop a Personal Leadership Development Plan (PLDP). This plan, simply, is a list of some core traits, other qualities and skills on which you intend to focus your personal development efforts, either to sustain strengths that your Self-Assessment indicates that you have or to overcome weaknesses that you have found you have. Your Plan should be one which identifies, for each trait, quality or skill listed, some general steps and some specific actions that you will take to further develop your strength in those traits, qualities and skills.

It should be a plan which sets goals and deadlines for taking and completing the actions you intend. It should be a plan that you maintain in a readily available and visible format so that you can track your progress. You may structure the Plan in any format and detail that will be convenient for you and assure that you keep it accessible so that you will constantly refer to it and follow it. Regardless of the format you use, however, adhere to the following guidelines. -List the core traits, the qualities and skills on which you have decided to begin working. -Then, for each trait, quality or skill, state one or two general "steps" that you will take to strengthen it. -Finally, for each of those "steps" state a number of specific "actions" that you will take to begin working toward accomplishing that "step". --An effective "action" should be something you can do in your next job that will let you begin to practice improving your trait, quality or skill. ---Actions should be specific and scheduled (every day/week/month/etc) or have a deadline (by the end of the first quarter/etc.). ---They should be supported by reminders elsewhere (entries in calendar/lists/journals) that make them readily visible so that you are reminded to do them. ---There should be a place in the Plan to check them off when you have taken them or when they have been completed so that by seeing progress you will be motivated to continue implementing them until they become a habit.

The following example suggests one format for a Plan that can be maintained on several pages, referenced and used to keep track of implementation. As noted above, a specific format is not required and you may desire to format your Plan into your calendar/schedule/task book, keep a separate notebook, do it on a white board, or on your computer. Some examples of how other students have formatted their plans are included below. -Just structure your Plan so that its "actions" do not just become another set of "New Year’s Resolutions" but really force you to implement the Plan and complete the actions. Sign your Plan as a commitment to yourself that you are going to carry it out.