Running Head Workflow Analysis 1 Deliverable One Memorandum

Running Head Workflow Analysis1deliverable One Memorandum And Work

Deliverable One: Memorandum and Workflow Analysis Flow Chart Rasmussen University Online LaToya T. Benson Healthcare Strategic Planning and Marketing October 23, 2022 Memorandum To: Professor Dawn Ide, Chief Executive Officer From: LaToya T. Benson, Strategic Planning Manager Date: 10/23/2022 Re: Business Planning and Strategic Planning Confidential Business and Strategic planning are necessary to increase revenue and address potential risks that can negatively affect client relationships. Both can also help healthcare organizations prepare for future disruptions or crises. A business plan is a framework of strategies and initiatives to start a new business. It outlines the services planned to be provided and how you intend to run your company ("Business plan vs. strategic plan," 2022). It details the financial aspects of the healthcare organization, such as its revenue streams, operational procedures, and resource allocation ("Business plan vs. strategic plan," 2022). It specifies when and how the organization plan to see a benefit from the investment. A business plan has short- or mid-term goals that define the steps necessary to achieve them. It usually lasts up to 12 months. A strategic plan, in contrast to a business plan, details the objectives of an organization and the steps it will take to achieve those objectives ("Business plan vs. strategic plan," 2022). A strategic plan is a business framework that existing companies implement when they want to improve their business processes and streamline their operations ("Business plan vs. strategic plan," 2022). It defines your organization's future, setting goals that will move you toward that future and determining the major projects you'll take on to meet those goals. It also includes sustaining that strategy focus over three to five years. Adopting telehealth and telemedicine services is a focus area in the healthcare industry that could help our company increase revenue and client satisfaction. More outstanding communication with our clients' patients through telehealth and telemedicine services can lead to improved revenue cycle management, increasing revenue (Adepoju et al., 2022). One way to do this is through virtual check-ins, a messaging function within a telehealth platform, or video visits with patients that can save time and avoid unnecessary office visits. The benefits of telemedicine go beyond offering convenience to patients and reducing revenue loss for the clinic. Telemedicine is a promising investment that may prove to be worthwhile in reducing overall healthcare costs (Adepoju et al., 2022). To ensure a strategic telemedicine plan is adopted in the organization, the following questions below must be considered and addressed appropriately: · Is our telehealth strategy embedded in our organizational strategy? ("Strengthening your telehealth," n.d.) · Do we understand patient needs and preferences around virtual care, including differences by population segment? ("Strengthening your telehealth," n.d.) · What is our plan to educate and engage patients and monitor their experience and satisfaction? · How will we research vendor products and technology relevant to desired telehealth applications? ("Strengthening your telehealth," n.d.) · What is our plan to monitor and track performance? · How are we aligning measurement with other quality improvement initiatives? · Which of our current systems support integration with telehealth? · What is our plan to address interoperability issues? · What do we know about telehealth's payment and incentive structure now and in the future? · In which specialties or sub-specialties do we need to build capacity for telehealth services? · How will we conduct operational training for physicians, other relevant providers, clinical staff, or patients? ("Strengthening your telehealth," n.d.) A strategic plan that addresses the listed questions can deliver the destined vision for the organization. Workflow Analysis Flow Chart This work analysis flow chart shows the communication hierarchy through the organization concerning the project. The CEO will be responsible for figuring out how all the pieces fit together, implementing a plan, executing it, and overseeing the organization's operation following its overarching strategy (Hayes, 2022). The CEO will also be responsible for managing a company's overall operations (Hayes, 2022). These operations will include delegating and directing agendas, driving profitability, managing company organizational structure, and process, and communicating with the board (Hayes, 2022). The Account Manager's role is to identify those key customers that generate maximum revenue and profitability compared to regular accounts. They will act as a bridge between the company and stakeholders on the customer side. Build and maintain strong relationships with key business clients. They regularly communicate with clients, resolve queries, and increase revenue by promoting product innovation. The Strategic Manager will develop and direct the organization's strategic and long-range goals, including proposals to enter new markets and expand existing market presence. The Strategic manager will also oversee this process within the organization (“What does a strategic marketing manager doâ€, 2020). The Project Manager is responsible for developing efficient project management methods to achieve the highest customer satisfaction and gain more revenue resources for the business. They will analyze the current market trends, perform data and statistical analysis, and generate opportunities to close more business partnerships. The Financial Analyst will be responsible for analyzing financial statements and predicting the company's future performance (“Financial analyst job descriptionâ€, 2022). Including forecasting future revenues and expenditures, modeling capital structure, and budgeting. They will be responsible for keeping track of a company's financial plan (“Financial analyst job descriptionâ€, 2022). The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans for an entire organization to attract customers and retain existing ones. Their responsibilities revolve around performing research and market analysis to identify new marketing opportunities, producing sales forecasts and risk analysis, overseeing the budgets and schedules, determining customer needs, and setting goals in adherence to the company's vision and mission (“Marketing manager job descriptionâ€, 2022 ). References (n.d.). Blackboard learn . Retrieved October 21, 2022, from Adepoju, O. E., Angelocci, T., & Matuk-Villazon, O. (2022). Increased Revenue From Averted Missed Appointments Following Telemedicine Adoption at a Large Federally Qualified Health Center. Health Services Insights, 1–4. Business plan vs. strategic plan . BDC.ca. (2022, October 14). Retrieved October 22, 2022, from \ Financial analyst job description . Corporate Finance Institute. (2022, April 23). Retrieved October 23, 2022, from Hayes, A. (2022, October 21). Chief executive officer (CEO): What they do vs. other chief roles . Investopedia. Retrieved October 23, 2022, from Lhh. (2022, February 3). Marketing manager job description . LHH. Retrieved October 23, 2022, from Strengthening your telehealth strategy - pbgh.org . (n.d.). Retrieved October 23, 2022, from What does a strategic marketing manager do . Zippia. (2020, October 2). Retrieved October 23, 2022, from image1.tmp

Paper For Above instruction

Introduction

Effective healthcare management hinges on strategic planning and robust workflow analysis. As healthcare organizations evolve amidst technological advancements and shifting patient needs, integrating comprehensive strategies such as telehealth and telemedicine becomes crucial. This paper examines the significance of business and strategic plans, especially in the context of adopting telemedicine, and explores the role of workflow analysis in facilitating organizational efficiency. By understanding and applying these concepts, healthcare organizations can enhance revenue, patient satisfaction, and operational effectiveness.

Business and Strategic Planning in Healthcare

Business planning in healthcare involves developing a framework that outlines the operational and financial aspects necessary to establish or expand a healthcare entity. It details the services offered, revenue streams, resource allocation, and operational procedures, typically focusing on short- to mid-term goals spanning up to 12 months (“Business plan vs. strategic plan,” 2022). Conversely, strategic planning provides a long-term vision, emphasizing organizational objectives and the initiatives required to achieve them over a three- to five-year horizon (“Business plan vs. strategic plan,” 2022). Strategic plans are essential for aligning healthcare providers’ activities with evolving industry standards, technological innovations, and patient expectations.

In the current healthcare landscape, integrating telehealth forms a vital component of strategic planning. Telehealth services not only improve access but also enhance operational efficiency and patient satisfaction. As Adepoju et al. (2022) highlight, telemedicine can significantly increase revenue by reducing missed appointments and optimizing resource utilization. Moreover, telehealth fosters better communication, especially for underserved populations, which is a critical factor in patient-centered care.

The Strategic Telemedicine Plan and Its Considerations

Implementing a successful telehealth strategy requires addressing several critical questions. These include embedding telehealth into the organizational strategy, understanding patient needs, evaluating vendor technology, ensuring system interoperability, and planning operational training (“Strengthening your telehealth,” n.d.). An effective strategy also involves monitoring performance through appropriate metrics and aligning telehealth initiatives with broader quality improvement programs. Consideration of payment structures and specialty-specific capacity building further strengthens telehealth integration, ensuring sustainable organizational growth.

For example, developing tailored telemedicine programs for psychiatry or pulmonology can maximize clinical effectiveness. Training healthcare providers and patients on telehealth technology is vital to foster adoption and engagement. Additionally, addressing interoperability and payment challenges ensures seamless service delivery and financial viability.

Workflow Analysis and Organizational Communication

Workflow analysis is a systematic approach to understanding the communication and operational flow within healthcare organizations. The process begins with the CEO, who oversees overall strategic direction, delegating specific responsibilities to managers at various levels. The account manager focuses on revenue-generating customer relationships, while the strategic manager develops long-term goals, explores market expansion, and ensures alignment with organizational objectives (“What does a strategic marketing manager do,” 2020).

The project manager operationalizes strategies by developing efficient processes to enhance customer satisfaction and revenue. Meanwhile, the financial analyst forecasts financial performance by analyzing data and predicting future revenues, expenditures, and capital needs (“Financial analyst job description,” 2022). The marketing manager strategizes and executes marketing initiatives aimed at customer acquisition and retention (“Lhh,” 2022). These roles collectively ensure that strategic plans are effectively translated into operational activities, facilitating communication, decision-making, and resource allocation.

Conclusion

In conclusion, effective healthcare management increasingly depends on well-conceived business and strategic plans complemented by detailed workflow analysis. The integration of telehealth into organizational strategy offers promising avenues for growth, efficiency, and patient satisfaction. Workflow analysis ensures that communication hierarchies and operational processes are optimized, fostering a cohesive environment where strategic initiatives can thrive. As healthcare organizations continue to navigate technological innovations and industry challenges, adopting a strategic and systematic approach remains pivotal to sustained success.

References

• Adepoju, O. E., Angelocci, T., & Matuk-Villazon, O. (2022). Increased Revenue From Averted Missed Appointments Following Telemedicine Adoption at a Large Federally Qualified Health Center. Health Services Insights, 1–4.
• Business plan vs. strategic plan. (2022). BDC.ca. Retrieved October 22, 2022, from https://www.bdc.ca/en/articles-tools/technology/internet-technology/Pages/strategic-plan-vs-business-plan.aspx
• Corporate Finance Institute. (2022). Financial analyst job description. Retrieved October 23, 2022, from https://corporatefinanceinstitute.com/resources/careers/job-descriptions/financial-analyst-job-description/
• Hayes, A. (2022). Chief executive officer (CEO): What they do vs. other chief roles. Investopedia. Retrieved October 23, 2022, from https://www.investopedia.com/terms/c/ceo.asp
• Lhh. (2022). Marketing manager job description. Retrieved October 23, 2022, from https://www.lhh.com/knowledge-center/job-descriptions/marketing-manager
• Strengthening your telehealth strategy. (n.d.). PBGH.org. Retrieved October 23, 2022, from https://www.pbhc.org/our-work/telehealth/strengthening-your-telehealth-strategy/
• What does a strategic marketing manager do. (2020). Zippia. Retrieved October 23, 2022, from https://www.zippia.com/marketing-manager-jobs/what-does-a-marketing-manager-do/
• “Business plan vs. strategic plan.” (2022). Retrieved from https://www.bdc.ca/en/articles-tools/technology/internet-technology/pages/strategic-plan-vs-business-plan.aspx