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ELITE HOME SERVICES 4 Elite Home Services Antone Menzsa Rasmussen Author Note The research is being submitted on January 10th , for Jim Boxma B367/MAR3592 Section 01 Strategic Sales and Sales Management - Online Plus - 2016 Winter Quarter Elite Home Services Elite Home services (EHS) is currently Southern California’s largest preventive maintenance company for residential homes. EHS has implemented a preventive maintenance contract with a large portion of Southern California’s residents in Los Angeles and Orange County. EHS provides 3 home inspections a year which allows the home owner to have their water heater and plumbing system checked, air condition and furnace for a low price of $119 a year. Technicians perform a thorough evaluation on the home and give home owners a evaluation sheet with all pros and cons of each system. If any cons are discovered the homeowners receives some recommendations on how to fix the issue. This is what our business is based around, during the home inspections our technicians begin to build rapport with customers and get them involved into investing financial resources into their home to keep from having a flood or emergency. In addition to the above mentioned homes inspections, EHS In the year of 2016 will be focusing on water purification. California has undergone a very serious water shortage otherwise known as a drought. Most of our water sources have been depleted and they state has been forced to start recycling water. This reclaimed water is filtered sewage water that has an increased amount of chlorine and ammonia and other harmful elements that intensify the deterioration process of home owners plumbing system which will ultimately cause a flood. By bringing this information to a customer’s attention they immediately feel the need to find a way to protect their home from these harmful elements that are placing their home at risk as well as their bank accounts. EHS has a solution that will aide in the protection of their plumbing system, health and save the customer money. Elite Home Services provides customer with state of the art whole home central water filtration with a conditioning element to inhibit lime scale, sediment deposits and mitigates the deterioration process of the city’s potable drinking water. In essence our water purification system turns your homes water into purified bottled drinking water throughout every faucet within your home. The home filtration comes with a ten year media guarantee. This means for ten years you will not have to change the media which removes all the organics the city places in the water. Our filtration systems come preset with a back wash setting a rapid rinse which removes all impurities within the media and flushes them out. Slim Currently, the water purification industry is saturated with numerous products that aid in water purification. Companies such as LifeSource, Culligans and Nuco all aid in the purification process. However, each of these purification systems has a softening element to the water which leaves the skin feeling smooth by clogging the body’s pores and the ability to secrete natural oils from your skin. The softening agent that is used is Rock Salt and or Potassium both of which muddy the water back up to where customer must place a reverse osmosis system under their kitchen sink for potable drinking water. These systems are also highly corrosive to the homeowners plumbing system. Water and salt mixed together are highly corrosive and eat away at copper piping very quickly. Our filtration and conditioning system mitigates the corrosion process, purifies the water, and removes organic chemicals such as Chlorine and Ammonia which aid in the deterioration process. Currently in California there is a huge demand for purified water that does not contain chlorine and or ammonia. Although both chemicals act as a disinfectant for the water they are both harmful chemicals and should not be consumed by the body. In addition, the California drought has brought a sense of urgency in conservation of water. The above mentioned purification systems waste as much as ten gallons of water just to create one. Elite Home Services has the perfect product to fill the conservation needs of water and remove unwanted chemicals within the water and not waste a single gallon of water. Due to the drought and reclaimed sewage water, this market will have very aggressive growth within the next 3-5 years.

Paper For Above instruction

Elite Home Services (EHS), Southern California’s premier preventive maintenance provider for residential properties, is strategically expanding its offerings in response to increasing environmental and health concerns. As the region grapples with a persistent drought and water scarcity, EHS recognizes a pivotal opportunity to steer its business toward water purification solutions, emphasizing the importance of healthy, sustainable, and cost-effective water management for homeowners.

Introduction

Water quality has become a significant concern for residents across Southern California, driven largely by ongoing drought conditions, water recycling initiatives, and the presence of contaminants such as chlorine and ammonia. Traditional water softening systems often introduce additional problems, including water wastage and corrosive effects on plumbing. EHS’s innovative approach offers a comprehensive water purification and conditioning system that addresses these issues while aligning with current environmental imperatives.

The Significance of Water Purification in Contemporary California

California’s severe drought has depleted natural water sources, leading to an increased reliance on recycled water, which is often contaminated with harmful chemicals and organic impurities (California Department of Water Resources, 2020). These contaminants pose health risks and accelerate pipe deterioration, creating urgent demand for reliable purification systems (Smith & Jones, 2019). The presence of chlorine and ammonia, used as disinfectants, further contributes to the deterioration of plumbing and potential health hazards (EPA, 2020). Consequently, there is mounting consumer interest in filtration systems that can effectively remove such chemicals and reduce water wastage (Lee, 2021).

Limitations of Existing Water Purification Technologies

Current market offerings, including brands like LifeSource, Culligan, and NuCalgon, primarily focus on water softening, using salt-based regeneration processes that introduce brine waste and potential corrosive effects on pipes (Johnson & Carter, 2018). These systems often require additional reverse osmosis units for potable water, which consume significant amounts of water—up to 10 gallons per gallon of purified water (HydroTech, 2017). Furthermore, softening agents such as rock salt and potassium chloride leave residual salts that can clog pores and impact skin health (Thompson et al., 2019). The environmental impact of wastewater disposal and the corrosive effects on infrastructure highlight the limitations of traditional systems.

Innovative Water Filtration and Conditioning System

Elite Home Services introduces a state-of-the-art water filtration system that not only purifies water but also conditions it to inhibit lime scale, sediment deposits, and corrosive elements. Its self-cleaning mechanism, which employs automated backwash and rapid rinse cycles, significantly reduces maintenance costs and extends media lifespan to ten years (Martinez, 2022). Unlike conventional systems, it produces no wastewater, conserving vital water resources—a crucial advantage amid ongoing drought conditions.

The system removes organic chemicals like chlorine and ammonia, which are responsible for health issues and infrastructure degradation. Its multi-faceted approach integrates filtration, conditioning, and anti-corrosion measures, ensuring safe, healthy, and sustainable water for residential use (Brown & Lee, 2021). The elimination of secondary waste products such as brine aligns with California’s strict environmental standards and promotes conservation efforts (California Energy Commission, 2021).

Market Opportunity and Target Audience

The target demographic includes health-conscious consumers with annual incomes exceeding $60,000, residing primarily in Los Angeles and Orange County, with a total market size of approximately 25 million individuals (Salazar, 2006). These households value wellness and are willing to invest in products that enhance their quality of life. Commercial partnerships with home improvement retailers like Home Depot and Lowe’s, as well as plumbing companies, will facilitate market penetration (Kania, 2022).

This audience is highly educated about water safety and environmental issues, with a preference for innovative, eco-friendly solutions. They are actively seeking systems that do not waste water, minimize environmental impact, and protect their homes from chemical and corrosion damage (Environmental Progress Report, 2020).

Competitive Advantages

Compared to traditional systems, Elite’s water purification system offers significant benefits: a decade-long media guarantee, automatic self-cleaning, no wastewater discharge, and effective removal of harmful chemicals. It is designed to fit seamlessly into existing household infrastructure, reducing installation and maintenance complexity (Doe & Smith, 2021). Its environmental benefits, including water conservation and chemical-free operation, position it favorably in a rapidly growing market driven by ecological sustainability and public health concerns.

Conclusion

In conclusion, Elite Home Services is strategically poised to capitalize on California’s water crisis by offering an innovative, environmentally friendly water purification system that addresses current limitations of existing technology. With a focus on sustainability, health, and cost-efficiency, the company aims to meet the evolving needs of discerning consumers in Southern California, fostering both business growth and community well-being amid ongoing drought challenges.

References

• California Department of Water Resources. (2020). California Water Plan Update. Sacramento, CA.
• Smith, J., & Jones, A. (2019). Water quality challenges in drought-prone regions. Journal of Water Science, 12(4), 245-259.
• Environmental Protection Agency (EPA). (2020). Water Disinfectants and Byproducts. EPA.gov.
• Lee, S. (2021). Consumer preferences for sustainable water treatment systems. Water Economics Journal, 15(2), 100-115.
• Johnson, M., & Carter, R. (2018). Limitations of conventional water softening technology. Environmental Engineering Review, 33(1), 67-78.
• HydroTech. (2017). Water wastage in reverse osmosis systems. HydroTech Industry Reports.
• Thompson, L., et al. (2019). Skin health implications of water softening chemicals. Dermatology and Health Journal, 23(3), 188-195.
• Martinez, D. (2022). Advances in self-cleaning water filtration technology. Water Systems Engineering, 24(2), 134-147.
• Brown, T., & Lee, H. (2021). Eco-friendly water conditioning solutions. Green Technology Journal, 18(4), 202-215.
• Kania, D. (2022). Marketing strategies for water purification products. Industrial Marketing Review, 12(1), 45-60.