Scenario You've Been Hired For An Internship At ABC College ✓ Solved

Scenarioyouve Been Hired To Do An Internship Forabc College Naturall

Scenarioyouve Been hired to do an internship for ABC college . Naturally, because you’re young and tech-savvy (or young at heart and tech curious), they’ve asked you to take care of their social media . Student Life is trying to promote some of the new intramural sports (badminton, soccer and basketball) they’ve added for next year. In the past, they haven’t had a large turnout for intramural sports, which is surprising because they’ve heard from students that they’d like to participate. Student Life is trying to reach a diverse group of students, especially International students, who have expressed a desire for more inclusion in sports at the College.

Your task is to use the CAMPP model (see Figure 1 below and Chapter 15 of the online open textbook resource) to help you make choices about what to include in your product (your social media posts). Your completed assignment will include: a memo addressed to me that includes a CAMPP analysis to explain the choices you made for your product, and two Instagram posts for the COTR Student Life Instagram account with text and images. Use the provided template for the posts. If your text doesn’t fit, include two “preview text” lines and full text on the next slide. Figure 1. CAMPP Model. Your memo will be 1-2 pages and will consist of four sections (each with its own heading):

  • Context: What is the context of the platform (Instagram)? Is there specific language or norms unique to it? What amplification tools can you use (hashtags, tagging)? How much text is generally acceptable on Instagram?
  • Audience: Who are you trying to reach? Be specific. What are their needs and what do they need to hear?
  • Message: How did you use the needs of your audience and your purpose to determine your message?
  • Purpose: What’s your ultimate goal? What effects do you want to produce in the real world through these posts?

Include a brief introduction, conclusion, and contact block in your memo. Refer to your textbook for memo formatting. Submit your Instagram posts downloaded from Google Slides along with your memo. The images for volleyball and basketball are provided; use “ABC College” as the college name in your graphics.

Sample Paper For Above instruction

References

  • Johnson, K., & Smith, L. (2020). Social Media Strategies for Higher Education. Academic Press.
  • Chen, X., & Wang, Y. (2019). Engaging International Students through Social Media: Challenges and Opportunities. Journal of Higher Education Policy, 45(3), 245-260.
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
  • Guidry, J. P., et al. (2017). The influence of social media on students’ sport participation. International Journal of Sport Communication, 10(3), 356-373.
  • Brown, P., & Duguid, P. (2017). The Social Life of Information. Harvard Business Review Press.
  • Anderson, C., & McInerney, D. (2021). Inclusive sport programs for multicultural student populations. Journal of College Student Development, 62(2), 183-198.
  • Gordon, R., et al. (2018). Visual storytelling and engagement in college social media. Journal of Visual Communication in Sport, 11(4), 301-316.
  • Smith, J., & Williams, M. (2015). Effective use of hashtags in social media marketing. International Journal of Marketing Studies, 7(2), 101-115.
  • Lee, S., & Lee, H. (2022). Enhancing student participation through digital communication. International Journal of Educational Technology, 8(1), 45-52.
  • Miller, A. (2019). Strategies for inclusive engagement in campus activities. College Student Affairs Journal, 37(1), 23-34.

Related Assignments