Scs 100 Project 2 Observation Journal Guidelines And Rubric

Scs 100 Project 2 Observation Journal Guidelines And Rubricoverview

Your second longer-term assignment in this course is to complete an observation journal, where you will use the previous information collected in your comparison template to apply social scientific observations to help you to develop a question about the ads that a social scientist might ask. The work you do on this observation journal will directly support your work on your third course project, the final reflection, which is due later in the course. This observation journal assignment will assess the following course outcome, which you focused on throughout this theme: Develop questions about human behavior using evidence from the social sciences.

Your second course project is an observation journal. You will use the advertisements you gathered and your comparison template to determine relevant social science approaches, then write an observation journal drawing conclusions from the ads. Ultimately, you will formulate a social science question based on your observations. The critical elements include explaining why you chose these ads for study, outlining your assumptions and observations about human interactions and behaviors related to the ads, relating course topics to human behaviors in your ads with social science evidence, and finally, posing a research question that a social scientist could investigate based on your insights.

This assignment is due in learning block 4-3. You can use work from your comparison template submitted in learning block 2-4, participation in discussion using your chosen ads in learning block 4-2, and the Observation Journal Checklist and exemplar to guide your final submission. Review the rubric criteria carefully to ensure your journal addresses the connection between personal insights and social scientific analysis, demonstrates awareness of human behaviors, relates course topics accurately, and articulates a clear, supported research question in a professional format.

Paper For Above instruction

The observation journal required for this course serves as a critical reflection on the advertisements selected for analysis, aligning personal curiosity with scientific inquiry into human behavior. The first step involves articulating the reasons behind the choice of these advertisements, highlighting aspects that evoke personal interest and curiosity. For instance, an ad featuring social interactions or portrayals of identity may naturally attract inquiry due to their relevance to social dynamics and personal identity formation. Explaining this selection sets the foundation for a meaningful analysis rooted in social scientific perspectives.

Next, a comprehensive examination of assumptions and observations about what the advertisements reveal about human interactions and behaviors is essential. This includes identifying the target audience—who are the ads meant to resonate with?—and analyzing what messages they communicate, whether subtle or overt. For example, some ads may promote societal ideals or stereotypes, influencing viewers’ perceptions of social relationships and consumer identities. Observations about the nature of relationships depicted among individuals—whether competitive, collaborative, or transactional—add depth to understanding the social context. Additionally, analyzing the perceived influence of the ads on personal consumer decisions further grounds the reflection in real-world implications, demonstrating an awareness of how advertising shapes human behavior.

Incorporating course topics into this analysis reinforces the academic rigor of the observation. Relevant social science concepts such as socialization, identity theory, persuasion, stereotypes, or social influence can be mapped onto the behaviors and messages in the ads. For instance, if the course has covered theories of social identity or advertisement persuasion tactics, these frameworks can be used to interpret the ads’ effectiveness and societal impact. This connection not only underscores the scientific basis of the analysis but also situates the observations within broader social science discourse.

Finally, synthesizing the insights gained from observing the ads, a social scientist's perspective involves formulating a research question that probes deeper into the social phenomena at play. For example, based on observed consumer influences or social messages, one might ask: "How do advertising portrayals of gender roles influence viewers’ perceptions of social identity?" or "In what ways do ads reinforce stereotype-driven attitudes within specific demographic groups?" The question should stem logically from the observations and conclusions, illustrating a genuine curiosity about underlying social processes and potential avenues for scholarly investigation.

Throughout this process, clarity, coherence, and adherence to academic standards in writing—such as proper citations and organization—are essential. The final observation journal must reflect thoughtful analysis, supported by course concepts and evidence, culminating in a well-founded research question ready for further exploration by social scientists. When submitted, this journal not only demonstrates comprehension of the course material but also showcases the ability to apply scientific reasoning to everyday social phenomena as exemplified in advertising.

References

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• Goffman, E. (1979). Gender advertisements. Harvard University Press.
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• Peschel, S. (2020). Advertising, influence, and society: An introduction. Journal of Marketing Theory and Practice, 28(1), 5-16.
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• Schmitt, B., & Simonson, A. (1997). Marketing aesthetics: The strategic management of brands, identity, and image. Free Press.
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• Waller, L. (2014). Advertising and social identity: Analyzing consumer culture. Sage Publications.