Section Description: This Assignment Is Based On Fenty Beaut

Section Description This Assignment Is Based On Fenty Beauty 2 3 Pag

This assignment is based on Fenty Beauty and requires a comprehensive analysis across three core areas: sales management, organizational structure, and future marketing strategies. The task involves summarizing key factors of effective international sales force management tailored to your plan, including considerations of cultural influences, B2B personal selling, and sales force compensation. Additionally, it necessitates a comparison of various organizational structures used by international companies, examining how they impact marketing activities’ planning, organizing, and controlling, culminating in selecting a suitable structure for the course project. Lastly, the assignment calls for projecting emerging trends in international marketing, hypothesizing their effects on the product, and providing strategic recommendations for adapting international marketing efforts over time, all supported with APA 6th edition formatted references.

Paper For Above instruction

Fenty Beauty, launched by Rihanna in 2017, has revolutionized the cosmetics industry through its inclusive product range and innovative marketing strategies. As the company expands internationally, managing its sales force effectively, selecting an appropriate organizational structure, and anticipating future trends are crucial for sustainable growth. This paper provides an analysis of these components, focusing on Fenty's international expansion.

Sales Management in International Markets involves understanding various key factors that influence successful market entry and growth. Cultural influences play a vital role in shaping sales strategies; Fenty Beauty's emphasis on diversity aligns with global cultural trends that favor inclusivity. In markets such as Asia, adapting beauty consultations to local preferences and beauty standards enhances personal selling effectiveness (Zhao et al., 2019). B2B personal selling remains a fundamental component, as establishing strong relationships with local retailers and distributors ensures product availability and brand positioning (Keegan & Green, 2019). Compensation plans for sales teams must incentivize performance while respecting local labor laws and cultural norms concerning incentives and motivation (Narteh & Akodekpe, 2014). For Fenty, culturally sensitive training and adaptive compensation structures are essential to motivate diverse sales teams worldwide.

Organizational Structure significantly impacts how international companies plan, execute, and control marketing activities. Common structures include global product structure, geographic structure, and regional or mixed approaches (Czinkota et al., 2020). A global product structure centralizes decision-making for product development but may weaken local responsiveness, whereas a geographic structure enhances local customization at the expense of efficiency (Doole & Lowe, 2015). For Fenty Beauty, which relies heavily on regional marketing and culturally tailored campaigns, a matrix or regional hybrid structure might be optimal. This hybrid approach supports local responsiveness while maintaining brand consistency across borders—facilitating faster adaptation to emerging trends and consumer preferences.

Recommendations for Future Marketing should incorporate emerging international trends, such as digital transformation, influencer marketing, and sustainable practices. E-commerce platforms continue to grow, with more consumers preferring online shopping (Brynjolfsson et al., 2019). Fenty Beauty's digital-first approach allows rapid adaptation to trends such as augmented reality try-ons and personalized skincare routines, which can revolutionize customer engagement (Kim & Mauborgne, 2020). Sustainability is also increasingly influencing consumer choice, with eco-friendly packaging and cruelty-free products gaining popularity (Niinimäki et al., 2020). Fenty should enhance its sustainability initiatives and leverage influencer collaborations to reach larger, more diverse audiences.

International marketing trends suggest that personalization and local responsiveness will be paramount. Artificial intelligence and data analytics facilitate targeted marketing efforts that cater to regional preferences (Chaffey & Ellis-Chadwick, 2019). Fenty’s ongoing innovation in product customization aligns with these trends, but future success hinges on continuous adaptation. Recommendations include expanding digital engagement, embracing sustainability fully, and fostering local collaborations to resonate deeply within each market while maintaining global brand coherence.

In conclusion, effective international sales management for Fenty Beauty necessitates culturally sensitive strategies, strong B2B personal selling, and adaptive compensation plans. Selecting a hybrid organizational structure enhances local responsiveness and operational efficiency. Future marketing efforts should capitalize on digital innovations, sustainability, and personalization trends to sustain growth and strengthen global market position. By embracing these strategies, Fenty Beauty can continue to lead in the competitive global cosmetics industry.

References

• Brynjolfsson, E., Hu, Y., & Rahman, M. S. (2019). Digital transformation and the future of retail. Journal of Business Research, 105, 251-258.
• Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (7th ed.). Pearson.
• Czinkota, M., Ronkainen, I., & Moffett, M. (2020). International Business (11th ed.). Cengage Learning.
• Doole, I., & Lowe, R. (2015). International Marketing Strategy: Analysis, Development, and Implementation (6th ed.). Cengage Learning EMEA.
• Keegan, W. J., & Green, M. C. (2019). Global Marketing (9th ed.). Pearson.
• Kim, W., & Mauborgne, R. (2020). Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review Press.
• Narteh, B., & Akodekpe, B. (2014). Sales force compensation and motivation of retail salespeople: The Ghanaian context. International Journal of Business and Social Science, 5(13), 196-204.
• Niinimäki, K., Peters, G., Hassi, L., et al. (2020). Sustainable fashion and textiles: Design insights. Journal of Cleaner Production, 276, 124–719.
• Zhao, H., Zhang, Y., & Li, X. (2019). Cross-cultural influences on consumer behavior: A review. Journal of International Marketing, 27(3), 30-47.