See Attached And Below Is What The Professor Feedback From T

See Attached Andbelow Is What The Professor Feedback From The Attachme

See attached and below is what the professor feedback from the attachment was. Good work. Narrow down the age range. 18 year-olds may have different preferences, habits and purchasing behaviors than 60 years old. You want to satisfy a segment-first, and once you do that well, you can expand to other segments of the market.

Clarify the geographic location. This should be the area of 100 miles radius from your home address (per the portfolio). You must mention what this area is. Provide some details about:

• · Lifestyle Description: where do your customer shop, what they do for leisure, what kind of clothes they wear, cars they drive, etc.
• · Psychographic Description: socially responsible, trend setter, fun-seeking, etc.
• · Purchasing pattern description: how they use the product, how many times they buy, where do they buy the product, how do they pay for it
• · Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. Packaging, etc.)

Word count guideline: 250 words.

Paper For Above instruction

The targeted demographic segment for this market analysis comprises 25-35-year-old urban professionals residing within a 100-mile radius of my home in San Francisco, California. Narrowing the age range to this group allows for a more precise understanding of their preferences, habits, and purchasing behaviors, which are distinct from those of older or younger demographics. This segment is characterized by a vibrant lifestyle that emphasizes convenience, trendiness, and social engagement, aligning with their urban environment and professional commitments.

Geographically, the defined area covers major parts of the San Francisco metropolitan region, including neighboring cities such as Oakland and Berkeley, which are accessible within a 100-mile radius. This location influences their consumer habits, transportation modes, and leisure activities, which predominantly revolve around urban centers with diverse shopping options and entertainment venues. The lifestyle of these consumers is active and socially oriented; they frequently shop at boutique stores, farmers' markets, and trendy retail outlets. Leisure activities include dining at popular cafes, attending cultural events, and engaging in outdoor recreation such as hiking or cycling. Their clothing preferences lean toward casual-chic and sustainable fashion, while their vehicles typically include compact cars or electric vehicles that align with their environmentally conscious values.

Psychographically, this demographic values social responsibility and trendsetting. Many consider themselves environmentally conscious, seeking products that are ethically sourced or eco-friendly. They are often trendsetters themselves, influenced by social media and peer recommendations, and they value brands that align with their lifestyle and ethical standards. They enjoy being fun-seeking and socially active, which influences their product choices and brand loyalty.

Purchasing patterns among these consumers are characterized by frequent online and in-store shopping, with a preference for quick and convenient transactions. They tend to make spontaneous purchases influenced by current fashion trends, cultural events, or social media campaigns. Payment methods are modern, including credit cards, mobile wallets, and sometimes installment plans for higher-value items. They typically buy products monthly or seasonally, especially fashion items, beauty products, and tech gadgets, and prefer brands that offer loyalty programs and personalized shopping experiences.

When it comes to buying sensitivities, price, quality, and customer service are paramount. This demographic is willing to pay a premium for products that demonstrate high quality, sustainability, and ethical production. They value excellent customer service, including easy return policies and responsive communication. Packaging also plays a role, with a preference for attractive, eco-friendly, and functional designs. Overall, these consumers prioritize products that align with their environmental values, offer durability, and provide a seamless shopping experience.

References

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