Select A Big National Or International Brand That Has 103667

Select A Big National Or International Brand That Has Advertisements T

Select a big national or international brand that has advertisements that feature a famous person or persons. Based on what you know about the brand, discuss the following: What does the brand mean to you? What is the target market for the brand, and has it changed from the past? What celebrities endorse your brand? Why are they a good fit? Do they connect with the target audience? What other famous characters could be connected to your brand? Explain why. What about the competition? Who or what do they use to endorse their product?

Paper For Above instruction

The selected brand for this analysis is Nike, a global leader in athletic apparel and footwear renowned for its compelling advertising campaigns featuring prominent celebrities. Nike's brand identity revolves around themes of empowerment, achievement, and perseverance, inspiring individuals to push their physical and mental limits. To me, Nike symbolizes motivation and the celebration of human potential, embodying an ethos that encourages people to strive for greatness regardless of their background or athletic ability.

Historically, Nike’s target market was primarily athletes and sports enthusiasts, focusing on those passionate about physical activity and sporting excellence. Over the years, however, the brand has broadened its appeal to include casual consumers, fashion-conscious individuals, and even non-athletes who embrace the brand's message of perseverance. This evolution reflects a strategic diversification aimed at capturing a wider demographic, including younger audiences, women, and urban consumers who view Nike as both a sports brand and a lifestyle symbol.

The celebrities endorsing Nike represent a strategic blend of athletes and influential cultural icons. Prominent athletes such as Michael Jordan, Serena Williams, and LeBron James have been instrumental in positioning Nike as a leader in sportswear innovation and excellence. Michael Jordan, in particular, remains synonymous with Nike through the iconic Air Jordan line, which elevated both his personal brand and Nike's global influence. These endorsers are a good fit because they exemplify success, dedication, and resilience—values that align perfectly with Nike's brand message. Their stories resonate deeply with the target audience, inspiring fans to emulate their achievements and embrace the brand's ethos.

In addition to athletes, Nike has increasingly incorporated cultural icons and celebrities from diverse backgrounds in its advertising strategies. For example, singer and activist Beyoncé has become associated with Nike through campaigns emphasizing empowerment and individuality. Such figures connect with the target audience by embodying the values of confidence, authenticity, and social consciousness that resonate with contemporary consumers.

Looking beyond current endorsements, potential characters or personalities that could be connected to Nike include influential entertainers, social activists, or emerging sports stars who embody resilience, innovation, and social impact. For instance, incorporating young trailblazers from underrepresented communities might emphasize Nike’s commitment to diversity and inclusion, further strengthening its appeal among progressive and socially conscious consumers.

The competitive landscape for Nike includes brands like Adidas, Under Armour, Puma, and New Balance, all of which leverage celebrity endorsements to promote their products. Adidas, for example, collaborates with celebrities like Kanye West and Beyoncé, emphasizing streetwear culture and fashion. Under Armour often features high-profile athletes such as Tom Brady and Stephen Curry to highlight performance and innovation. These competitors use celebrity endorsements to create aspirational connections with consumers, similar to Nike’s approach.

In conclusion, Nike's strategic use of celebrity endorsers aligns with its goal to inspire and motivate a broad audience. The fit between endorsers and the brand's core values of excellence and perseverance is evident, and the ongoing diversification of celebrity partnerships ensures relevance across different consumer segments. As competition intensifies, Nike's ability to connect with consumers through authentic narratives and influential personalities remains a key to maintaining its position as a leader in the athletic apparel industry.

References

• Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Education.
• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
• Smith, P. R., & Zook, Z. (2011). Marketing Communications: Integrating Offline and Online with Social Media. Kogan Page.
• Fisher, C., & Arnold, S. (1994). More on Celebrity Endorsers: Their Effects on Sales and Attitudes. Journal of Advertising Research, 34(3), 55-63.
• Anon, (2022). Nike's Marketing Strategy. Harvard Business Review. https://hbr.org/2022/03/nikes-marketing-strategy
• Harris, L. (2019). The Power of Celebrity Endorsements. Journal of Brand Management, 26, 425–438.
• Johnson, K. (2020). Influence of Athletes in Modern Advertising. International Journal of Advertising, 39(4), 580-600.
• Gao, H., & Zhang, J. (2019). Branding Strategies of Sportswear Companies. Journal of Business Research, 103, 297-308.
• Williams, S. (2021). Diversity and Inclusion in Sports Marketing. Sports Marketing Quarterly, 30(2), 84-91.
• Jones, T., & Thompson, R. (2020). The Role of Cultural Icons in Brand Image. Marketing Letters, 31(3), 319-330.