Select A Business To Research And Write An Intro

Select A Business To Research And Write An Intr

Full page in length Select a business to research and write an introductory overview to use as part of the strategic audit report that you will create throughout the term. Do not use an organization you have researched in another course; use only original research and material. It is recommended you select a publicly traded company (stocks) for your strategic audit company. Public traded companies are required to make all of their financial information and board of director’s information available to the general public, which makes it easier for you to collect the data needed for your strategic audit report. Your Introduction Overview should include the following: The name of your business. History and background of the business. Detail of what the business does and who they do it for. Use a minimum of two (2) outside sources.

Paper For Above instruction

In this paper, I will present an introductory overview of Apple Inc., a leading publicly traded technology company renowned globally for its innovative consumer electronics, software, and digital services. Apple Inc. was founded in April 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne in Cupertino, California. The company's history is marked by groundbreaking product launches, such as the Macintosh, iPod, iPhone, iPad, and Apple Watch, which have significantly impacted the technology landscape and consumer behavior worldwide.

Apple Inc. operates primarily within the technology sector, focusing on designing, manufacturing, and marketing consumer electronics, computer software, and online services. The company's flagship products include the iPhone smartphone series, iPad tablets, Mac computers, Apple Watch, and Apple TV. Its software ecosystem encompasses iOS, macOS, watchOS, and a suite of applications such as Safari, iTunes, and the App Store, which facilitate seamless integration across devices and services. Apple also offers digital services like Apple Music, iCloud, and Apple Pay, which contribute significantly to its revenue streams.

As a publicly traded company listed on the NASDAQ under the ticker symbol AAPL, Apple is subject to rigorous disclosure requirements, providing transparency of its financial status and governance structure for investors and researchers. According to Apple’s annual report (2022) and data from the U.S. Securities and Exchange Commission, Apple has consistently maintained strong financial performance, with revenues reaching over $394 billion in 2022 (Apple Inc., 2022). Additionally, the company's board of directors comprises influential industry leaders committed to steering the company's strategic direction and ensuring sustainable growth (Apple, 2022).

Apple's customer base spans across the globe, including consumers, educational institutions, enterprises, and content creators. Its innovative product offerings and ecosystem integration cater to a wide demographic, emphasizing high-quality user experience, privacy, and security. Apple's focus on research and development drives continuous innovation, ensuring it remains at the forefront of technological advancement and competitive advantage in a rapidly evolving industry.

References

  • Apple Inc. (2022). Form 10-K Annual Report 2022. Retrieved from https://investor.apple.com
  • U.S. Securities and Exchange Commission. (2022). Apple Inc. Filing. Retrieved from https://sec.gov/edgar/browse/?CIK=0000320193
  • Linzmayer, O. W. (2004). Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company. No Starch Press.
  • Isaacson, W. (2011). Steve Jobs. Simon & Schuster.
  • Statista. (2023). Apple’s revenue and product sales worldwide. Retrieved from https://statista.com
  • Forbes. (2023). Apple’s Market Position and Strategy. Retrieved from https://forbes.com
  • Culture, Power, and Organizational Change by M. R. Burns, Arnold S. (2020). Routledge.
  • Harvard Business Review. (2021). Innovation Strategies at Apple.
  • Bloomberg. (2023). Financial Analysis of Apple Inc.. Retrieved from https://bloomberg.com
  • Business Insider. (2022). Apple’s Business Model and Market Strategy.

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