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Select a company with whose headquarters are located in the state in which you live. Use the Internet to research the company and any major initiatives they have planned during the next 5 years. Write a 4-6 page paper in which you: 1. Describe the company and the major initiative(s) they have planned for the next 5 years. 2. Determine which elements of administrative law will be most relevant to the upcoming initiative(s) and what the impact of those laws will be. 3. Discuss applicable sales, licensing, and e-commerce laws the company will need to take into consideration during their initiative(s). 4. Make recommendations for the company to minimize the threat of lawsuits relating to privacy protection, product liability, or intellectual property rights. 5. Research and cite at least 4 peer-reviewed academic sources in addition to the textbook. Your assignment must: • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. The specific course learning outcomes associated with this assignment are: • Describe the legal environment of business, the sources of American law, and the basis of authority for government to regulate business. • Define negligence and explain the various defenses to negligence. • Differentiate between civil law and criminal law and describe the various classifications of crimes. • Use technology and information resources to research issues in business law. • Write clearly and concisely about business law using proper writing mechanics.

Paper For Above instruction

In this paper, I will explore the major initiatives planned by a South Carolina-based company over the next five years, analyze the relevant legal frameworks influencing these initiatives, and propose strategies to mitigate potential legal risks. The selected company for this analysis is Denny's, a well-known national restaurant chain headquartered in Spartanburg, South Carolina. Denny’s’ strategic plans include expanding its digital ordering platform and implementing environmentally sustainable practices across its locations. These initiatives reflect evolving consumer preferences and regulatory landscapes, making their legal implications a critical area of focus.

Company Description and Major Initiatives

Denny’s has long been a staple in the American dining scene, offering breakfast, lunch, and dinner services across its extensive network of franchise and corporate-operated restaurants. The company's recent strategic focus is on advancing technological integration through an expanded digital ordering system, which aims to enhance customer experience, reduce wait times, and increase operational efficiency. Another significant initiative involves adopting environmentally friendly practices, such as reducing waste, improving energy efficiency, and sourcing sustainable ingredients. These initiatives are designed to bolster Denny's competitive positioning in an increasingly socially conscious market and align with rising regulatory expectations surrounding sustainable business operations.

Legal Elements Relevant to the Initiatives

The expansion of Denny’s digital platform and sustainability efforts entail various legal considerations primarily rooted in administrative law. Foremost are regulations concerning food safety, data privacy, and consumer protection. The Food and Drug Administration (FDA) and state health agencies regulate food safety standards, which Denny’s must adhere to during its dietary sourcing and waste management efforts. On the digital front, privacy laws such as the Children's Online Privacy Protection Act (COPPA) and the General Data Protection Regulation (GDPR) in Europe, alongside the California Consumer Privacy Act (CCPA), will impact how Denny’s collects, stores, and manages customer data. Administrative agencies like the Federal Trade Commission (FTC), which oversees truthful advertising and fair business practices, will also be influential in shaping compliance protocols.

Sales, Licensing, and E-Commerce Laws

As Denny’s enhances its online ordering capabilities, it must navigate complex e-commerce laws that govern electronic transactions, contractual obligations, and licensing requirements. State laws governing online sales and licensing will influence how Denny’s can legally operate digital storefronts across different jurisdictions. Additionally, licensing laws concerning the sale of alcohol, which Denny’s offers in some locations, require adherence to local and state regulations. The company must also implement secure payment processing systems compliant with the Payment Card Industry Data Security Standard (PCI DSS) to protect consumer financial data. These legal frameworks aim to ensure safe, fair, and lawful online commerce, and non-compliance could result in penalties or legal disputes.

Recommendations to Minimize Legal Risks

To safeguard against potential lawsuits related to privacy, product liability, and intellectual property, Denny’s should adopt comprehensive legal strategies. Firstly, establishing robust data privacy policies aligned with GDPR, CCPA, and other applicable regulations is essential. Regular staff training on data protection and cybersecurity measures will also reduce risks. In terms of product liability, ensuring rigorous food safety protocols and quality control measures will mitigate risks of customer harm claims. Regarding intellectual property, Denny’s should enforce trademarks and copyrights diligently and monitor for infringement. Employing legal counsel specialized in administrative, consumer, and digital commerce law will help preempt legal issues, and integrating proactive audits will facilitate early detection and resolution of legal vulnerabilities.

Conclusion

Denny’s strategic initiatives aimed at digital expansion and sustainability are aligned with modern consumer trends but involve complex legal landscapes. Navigating administrative law, e-commerce regulations, and licensing requirements requires diligent compliance efforts. By establishing comprehensive legal policies, enforcing strict quality standards, and leveraging expert legal advice, Denny’s can minimize legal risks and position itself for sustainable growth in the upcoming years. Proactive legal management will be crucial in ensuring these initiatives’ success and protecting the company’s reputation and financial stability.

References

• American Bar Association. (2020). Business and Law: Business Law and Legal Environment. ABA Publishing.
• Federal Trade Commission. (2021). . Privacy and Data Security. Retrieved from https://www.ftc.gov
• Gordon, L., & Stamatakos, M. (2019). Digital Commerce and Privacy Law in the United States. Journal of Business Law, 43(2), 135-155.
• Jones, K., & Smith, P. (2018). Administrative Law and Business Regulations. Routledge.
• Kim, S., & Lee, J. (2022). Green Business Strategies and Legal Considerations. Environmental Law Journal, 52, 89-102.
• Office of the Federal Register. (2020). Food and Drug Administration Regulations. Federal Register Notices.
• Regan, P. (2017). Intellectual Property Law for Business. Harvard Business Review Press.
• U.S. Small Business Administration. (2023). E-Commerce Law Compliance. SBA.gov.
• Williams, R., & Brown, T. (2021). Consumer Protection Laws and E-Commerce. Journal of Business Law, 50(4), 308-330.
• World Intellectual Property Organization. (2022). Guidelines on Intellectual Property Rights. WIPO Publications.