Select A Global Company That Has Been Successful Over The La

Select A Global Company That Has Been Successful Over The Last Ten Ye

Select a global company that has been successful over the last ten years (one that is not your selected strategic audit firm) and: Identify two specific reasons of why that company has been successful. Provide two recommendations for improvement of their international businesses. Your answer should be 1 – 2 full pages of written text (not including your title or reference page). Please include at least 2 outside references cited & references in APA format.

Paper For Above instruction

Apple Inc. has exemplified remarkable success over the past decade, establishing itself as one of the most influential and profitable global technology companies. Its sustained growth can be attributed to several strategic factors, as well as opportunities for continuous improvement in its international operations. This paper discusses two primary reasons behind Apple’s success and offers two recommendations aimed at further enhancing its global business performance.

Reasons for Apple’s Success

Firstly, Apple's innovation-driven product strategy has been a fundamental driver of its global success. The company consistently invests in research and development, leading to the creation of cutting-edge products such as the iPhone, iPad, MacBook, and various wearable devices. These offerings have set industry standards and created a loyal customer base worldwide. Apple's ability to innovate and rapidly adapt to changing technological trends has allowed it to maintain a competitive edge in diverse international markets (Linzmayer, 2004). Its design philosophy emphasizes user experience, seamless integration across devices, and high-brand value, making its products highly desirable in international markets.

Secondly, Apple’s effective global branding and marketing strategies have played a vital role in its international success. The company's marketing campaigns are tailored to resonate with local cultures while maintaining a consistent premium brand image. Apple strategically partners with international carriers, retailers, and e-commerce platforms to expand its reach. Its retail stores provide a unique brand experience that fosters customer loyalty and enhances brand prestige globally. These marketing and distribution channels have been instrumental in penetrating emerging markets such as China and India, where brand perception significantly influences consumer choice (Keller, 2013).

Recommendations for Improvement

Despite its success, Apple faces ongoing challenges related to supply chain sustainability and market diversification. The first recommendation is to enhance supply chain sustainability by focusing more on environmentally friendly sourcing and manufacturing processes. Consumers worldwide are increasingly conscious of environmental issues, and transparency regarding sustainable practices can bolster Apple's brand reputation and customer loyalty (Murtagh & Marshall, 2019). Implementing stricter regulations for suppliers, increasing the use of renewable energy, and adopting circular economy principles could provide a competitive edge and mitigate risks associated with environmental controversies.

The second recommendation pertains to market diversification, especially in developing countries. While Apple has a significant presence in developed markets, it needs to broaden its product affordability and tailor its offerings to meet the unique needs of consumers in emerging economies. For example, introducing more budget-friendly models or region-specific services can increase market penetration. Additionally, enhancing local partnerships and adapting marketing messages can foster greater acceptance and brand loyalty in these regions (Subramanian & Kessler, 2020). Diversifying into new technological sectors, such as augmented reality or electric vehicles, could further solidify Apple's international leadership and reduce dependency on core product lines.

In conclusion, Apple’s success over the last decade can be primarily attributed to its innovative product strategy and effective global branding. Moving forward, a focus on sustainability and market diversification will be crucial in maintaining its competitive advantage and expanding its global footprint. By addressing these areas, Apple can continue to thrive in an increasingly competitive international landscape.

References

• Keller, K. L. (2013). Branding and Brand Equity. In E. R. B. (Ed.), Strategic Brand Management (4th ed., pp. 170-203). Pearson.
• Linzmayer, O. W. (2004). Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company. No Starch Press.
• Murtagh, B., & Marshall, J. (2019). Sustainable supply chain management: Strategies and opportunities. Journal of Business Strategy, 40(2), 30-37.
• Subramanian, S., & Kessler, S. (2020). Market penetration strategies in emerging economies. International Journal of Business and Management, 15(7), 45-57.