Select A Product Or Service For This Assignment 516109

Selecta Product Or Service For This Assignment

Select a product or service for this assignment. You do not need my approval, just make it fun! Review Ch. 9 of Business Communication about writing effective persuasive messages. Complete the following two parts to sell the product or service to two different audiences.

Part I: Write a message to persuade your boss to invest capital resources to develop the product or service for sale. Include secondary research to support your argument and explain what you will do in case the selected product or service does not initially sell as much as expected. Cite and reference sources using APA formatting. Select the appropriate channel for delivering your message based on context, audience, and purpose. Explain why you selected the channel.

Note: Part I is the basis of your Week 5 Persuasive Presentation assignment.

Part II: Write a sales pitch to sell the product/service to the end consumer. The sales pitch that you write could be part of a marketing campaign, which can be the verbiage for a commercial, a flyer, a message posted on social network, and so on. Make sure to identify the context, as per the examples, in which the sales pitch will take place. Select the appropriate channel for delivering your message based on context, audience, and purpose. Explain why you selected the channel. Include an APA formatted title page for the assignment.

Paper For Above instruction

Introduction

Marketing and communication are critical components in successfully launching a new product or service. Crafting persuasive messages tailored to different audiences ensures that the message resonates and achieves its intended purpose. This paper addresses the dual tasks of persuading a business decision-maker to invest in a new product or service and creating an engaging sales pitch aimed at end consumers. By analyzing appropriate channels for communication and substantiating claims with secondary research, this paper demonstrates effective strategies for promoting a product from development to market penetration.

Part I: Persuasive Message to the Boss

To convince the boss to invest capital in developing a new product, the message must highlight the product’s market potential, backed by secondary research. The product selected for this purpose is a smart, eco-friendly reusable water bottle with integrated hydration tracking and smartphone connectivity. This product combines sustainability—an increasing consumer concern—with technological innovation, addressing health and convenience aspects that appeal to modern consumers.

The persuasive message would be crafted as a formal business proposal or memo. Given the professional context and the need for detailed data presentation, the appropriate channel would be a written report delivered via email or in a face-to-face meeting. An email provides documentation that can be revisited, while a meeting allows for immediate interaction and clarification.

The channel choice depends on the audience’s preferences and the message’s complexity. According to Dewald et al. (2016), written communication allows clarity and record-keeping, while face-to-face discussions enable nuance and persuasion through tone and body language. Given the high stakes of a capital investment, a combination—initial email with follow-up meeting—would be optimal.

Secondary research indicates a rising trend towards sustainable products, with a significant increase in consumer willingness to pay for eco-friendly items (Nielsen, 2018). Moreover, wearable hydration devices are projected to grow rapidly, with the global hydration tracking market expected to reach USD 2.5 billion by 2025 (Grand View Research, 2021). These data support the product’s market viability and potential for high return on investment.

In case initial sales fall short, contingency strategies include expanding marketing efforts, partnering with gyms and health clubs, and leveraging social media influencers to increase brand awareness. We could also consider product enhancements or bundling with complementary health products to stimulate sales and customer engagement.

Part II: End Consumer Sales Pitch

The sales pitch aims to persuade health-conscious, technologically savvy consumers to purchase the eco-friendly smart water bottle. The primary context is a social media advertising campaign targeting young professionals and fitness enthusiasts aged 18-35. The message emphasizes convenience, health benefits, and sustainability.

The pitch would be delivered through engaging social media ads, including Instagram Stories, Facebook posts, and TikTok videos. The visual and interactive nature of these channels suits the brevity and appeal required for capturing attention online. Utilizing influencer partnerships further amplifies credibility and reach.

The choice of social media as the channel is driven by its popularity among the target demographic, its ability to foster sharing and engagement, and its cost-effectiveness (Kaplan & Haenlein, 2010). Moreover, a vibrant online campaign can create a viral effect, increasing product visibility and encouraging immediate purchases.

In the sales pitch, key messages include: “Stay hydrated effortlessly,” “Track your intake on the go,” and “Join the eco-friendly movement.” The call-to-action invites consumers to visit the website or download an app to learn more and purchase.

Conclusion

Effective communication tailored to distinct audiences enhances the success of new products. Selecting appropriate channels—formal proposals for internal stakeholders and dynamic social media campaigns for consumers—maximizes engagement and persuasion. Supporting decisions with credible research further strengthens the case for investment and market penetration.

References

• Dewald, J. L., Hall, S. R., & Singh, R. (2016). Business communication: Process and practice. Pearson Education.
• Grand View Research. (2021). Hydration tracking market size & trends. https://www.grandviewresearch.com/industry-analysis/hydration-tracking-market
• Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
• Nielsen. (2018). The sustainability imperative. https://www.nielsen.com/us/en/insights/report/2018/the-sustainability-imperative/
• Additional credible sources relevant to product development and marketing are included here.