Select An Industry To Conduct An Analysis

Question

Select An Industry On Which To Conduct An Analysis Assume Instructions Select an industry on which to conduct an analysis. Assume that your team is a group of executives at a company which is within that industry. You may choose the company or make up a fictitious company or organization. Your team is in the process of making a strategic decision regarding the direction of the company. The strategic decision can be anything that will reposition your company. Examples can be going after a different target market, launching of a new product or service, expanding to a different sector of the industry, realigning the organizational structure, going international if not already, merging with or buying another company, etc. As a part of the decision-making process, your team will conduct a Porter’s Five Forces analysis of the industry and the company’s position within that industry. Based upon your analysis, the team will make a decision regarding the dilemma and develop a strategic plan on how to proceed to make the company competitive in that industry. The company we chose is AMAZON and we are introducing pet grooming into the numerous other services Amazon provides. As this is a group project my job is to write: A brief overview of the company. Provide information regarding the company’s current strategy, mission and vision statements.

Dr. Jack HW Helper · Accepted Answer

Introduction Amazon.com, Inc., founded by Jeff Bezos in 1994, has transformed from a humble online bookstore into a global e-commerce and technology giant. Today, Amazon operates across multiple sectors including retail, cloud computing, digital streaming, artificial intelligence, and logistics. Its innovative business model, customer-centric approach, and expansive ecosystem have established it as one of the world's most valuable and influential companies. Current Strategy Amazon’s current strategy focuses on customer obsession, innovation, and diversification. Its core approach emphasizes providing an extensive product assortment, competitive pricing, and exceptional customer service through advanced logistics and technology infrastructure. Amazon continuously invests in expanding its product categories and services, including Amazon Web Services (AWS), Prime membership, and emerging sectors such as healthcare and entertainment. Recently, Amazon’s strategy has shifted toward integrating its diverse services more cohesively, leveraging data analytics and artificial intelligence to personalize offerings and optimize supply chain efficiencies. The company also aims to expand globally, entering new international markets and enhancing its delivery capabilities to meet the rising demand for fast, reliable shipping. Mission Statement Amazon’s mission statement is: “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” This reflects Amazon's commitment to prioritizing customer satisfaction, broad product selection, and competitive value. Vision Statement The company's vision statement is: “To be Earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.” This vision underscores Amazon’s aspiration to maintain its leadership in e-commerce, innovation, and excell

Select An Industry To Conduct An Analysis

Select An Industry On Which To Conduct An Analysis Assume

Paper For Above instruction

Introduction

Current Strategy

Mission Statement

Vision Statement

Conclusion

References