Select And Profile A Foreign Business: 100 Points Due To Gl

Select And Profile A Foreign Business 100 Pointsdue To Gl

Section 1: Select and Profile a Foreign Business (100 points) Due to globalization, there are a multitude of businesses that you can select. You have the option of selecting any legal business operating in a foreign country that is listed on a major stock exchange. You should select a business that is of interest to you and has information available for your report. In this section, you would provide an in-depth profile of your selected business covering items A through E.

Section 1: Business Profile Description

A. Name, history (background), and ownership (private, public, government, or mixed)

B. Country or countries where the business operates

C. Stock exchange identifier and listing

D. Description of the products and services (4 P’s) offered and where sold.

E. SWOT analysis

Paper For Above instruction

Introduction

The increasingly interconnected global economy provides numerous opportunities for businesses to expand beyond domestic borders, influencing industries worldwide. Selecting an international business for analysis offers valuable insights into how companies operate across different cultural, economic, and regulatory environments. For the purpose of this report, we will profile Samsung Electronics, a prominent South Korean multinational corporation, known for its extensive product offerings and global market presence, which operates on the Seoul Stock Exchange and other international markets.

Business Profile

Name, History, and Ownership

Samsung Electronics, founded in 1969 in South Korea, has grown from its initial focus on consumer electronics to becoming one of the world's leading technology companies. Initially established as a subsidiary of Samsung Group, it has evolved into a publicly traded company with ownership dispersed among institutional and individual investors. Samsung's ownership structure is characterized by a combination of private holdings and public trading, with the Lee family historically holding substantial influence through holding companies.

Country or Countries of Operation

Although headquartered in South Korea, Samsung operates manufacturing facilities, research centers, and sales offices across North America, Europe, Asia, and other regions. The company's extensive international footprint ensures its products reach consumers worldwide, with significant market penetration in the United States, China, and India.

Stock Exchange Listing

Samsung Electronics is listed on the Korea Exchange (KRX) under the stock code 005930. The company's shares are actively traded on this market, and it is also included in various international indices such as the MSCI Emerging Markets Index and the FTSE All-World Index. The company's global investor base includes mutual funds, institutional investors, and individual shareholders.

Description of Products and Services (4 P’s)

The core product offerings of Samsung Electronics encompass a broad range of consumer and business electronics. The four P’s—Product, Price, Place, and Promotion—can be summarized as follows:

  • Product: Smartphones (Galaxy series), tablets, home appliances (refrigerators, washing machines), semiconductors, displays, and other consumer electronics.
  • Price: Samsung employs a diverse pricing strategy to cater to different market segments, from high-end flagship devices to more affordable models, balancing premium branding with mass-market appeal.
  • Place: Distribution channels include directly operated stores, online platforms, third-party retailers, and telecom carriers worldwide, ensuring broad accessibility.
  • Promotion: Marketing campaigns leverage digital advertising, sponsorships, and global product launches, with a focus on innovation, quality, and affordability to attract diverse customer bases.

SWOT Analysis

Strengths

  • Strong global brand recognition and reputation for innovation.
  • Diversified product portfolio reducing dependence on any single segment.
  • Robust R&D capabilities driving technological advancements.
  • Extensive global distribution network.

Weaknesses

  • High dependency on component suppliers, which can disrupt production.
  • Intense competition leading to price wars, notably with Apple and Chinese manufacturers.
  • Global supply chain vulnerabilities, especially during geopolitical tensions or pandemics.

Opportunities

  • Expansion into emerging markets with growing consumer electronics demand.
  • Development of 5G technology and related devices.
  • Growth in IoT devices and smart home solutions.
  • Sustainability initiatives appealing to environmentally conscious consumers.

Threats

  • Rapid technological changes requiring continuous innovation.
  • Regulatory challenges and trade restrictions in various countries.
  • Market saturation in mature segments like smartphones.
  • Intellectual property disputes and patent litigations.

Conclusion

Samsung Electronics exemplifies a successful foreign business operating on a global scale, characterized by its extensive product lineup, innovative capabilities, and strategic market presence. Analyzing its strengths, weaknesses, opportunities, and threats provides meaningful insights into the challenges and advantages faced by multinational corporations in today’s competitive and interconnected world.

References

  • Kim, T., & Park, S. (2020). Strategic management in South Korean conglomerates. Journal of International Business Studies, 51(3), 425-445.
  • Samsung Electronics. (2023). Annual report 2022. Retrieved from https://images.samsung.com/is/content/samsung/p5/global/ir/docs/2022_Samsung_Electronics_Annual_Report.pdf
  • Rosenberg, L. (2019). The internationalization of Samsung: Strategies and challenges. Business Strategy Review, 30(2), 78-85.
  • Choi, H., & Lee, J. (2021). Innovation strategies of global firms: A case study of Samsung Electronics. International Journal of Innovation Management, 25(6), 2150-2174.
  • Hwang, J., & Lim, S. (2018). Market expansion and competitive strategy of Samsung in emerging markets. Journal of Business Research, 89, 123-132.
  • World Semiconductor Trade Statistics. (2022). WSTS Market Data Reports. Retrieved from https://www.wsts.org
  • Kim, S., & Park, M. (2022). Navigating global supply chains: The case of Samsung Electronics. Supply Chain Management Review, 26(4), 64-71.
  • Levitas, R. (2020). Branding and marketing strategies of Samsung in the digital age. Journal of International Marketing, 28(2), 45-60.
  • United Nations Conference on Trade and Development. (2023). World Investment Report. Retrieved from https://unctad.org/publications
  • OECD. (2022). Foreign direct investment statistics. OECD Publishing.

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