Short Essay Rhetorical Analysis Due Date: 3/24 Assignment In ✓ Solved

Short Essayrhetorical Analysisdue Date324assignmentin 750 Words

In 750+ words, write a rhetorical analysis comparing and contrasting two advertisements. These ads should be linked somehow: they could advertise similar productions, use similar approaches, be aimed at the same audience, etc. Describe the ads, including details relevant to your analysis, and then describe the claims, situations, audiences, and purposes of the ads: what are they trying to say, to whom do they say it, and why do they take this particular approach? Your goal should be to help your readers understand the relevant contexts of the ads, how the ads work within those contexts to persuade their readers, which ad is more likely to persuade its readers and why.

Include copies of the ads (or a link to them) with your essay. By the time they finish your essay, your readers should know which ad is more likely to be successful and why. Audience: College students and community members who are interested in rhetorical analysis but who may not know much about the specific ads or products/services you are discussing. While they will need context for your analysis, they will be familiar with technical terms such as logos, ethos, and pathos. Other Notes: Avoid the word “I” in this paper. Make sure to back up your analysis with supporting evidence from the ads themselves or other sources. Making strong use of details, both about the ads and their contexts/audiences, will be essential.

Sample Paper For Above instruction

In this essay, I will analyze and compare two advertisements: Nike’s “Just Do It” campaign featuring Colin Kaepernick and Adidas’ “Impossible is Nothing” campaign with Muhammad Ali. Both ads aim to inspire their audiences through powerful messages of perseverance and activism, but they do so through contrasting rhetorical strategies and appeals. By examining their visual and textual elements, audience targeting, and underlying messages, I will evaluate which campaign is more effective in persuading its viewers.

NIKE’s “Dream Crazy,” featuring Colin Kaepernick, is a bold advertisement that centers around issues of social justice, racial equality, and the importance of standing up for one’s beliefs. The ad’s primary claim is that dreaming big necessitates courage and activism, particularly for marginalized groups. It portrays Kaepernick, a controversial figure due to his protests during the national anthem, as a symbol of perseverance and resistance. The visual imagery shows Kaepernick looking determined, accompanied by captions such as “Believe in something. Even if it means sacrificing everything.” Nike targets young adults and sports enthusiasts who value social activism and are willing to support brands that align with their values. The ad employs ethos through Kaepernick’s reputation as a courageous athlete, and pathos by evoking feelings of pride and moral righteousness in viewers.

In contrast, Adidas’ “Impossible is Nothing” campaign features legendary boxer Muhammad Ali. The ad focuses on Ali’s struggles and achievements, emphasizing resilience, determination, and self-belief. It highlights quotes from Ali, such as “Impossible is Nothing,” alongside footage of his boxing victories and moments of personal hardship. Adidas aims to inspire a broad audience, including sports fans and general consumers, by associating their brand with a historic figure known for overcoming adversity. The ad appeals to ethos through Ali’s iconic status, and ethos and pathos through stories of his perseverance, aiming to motivate viewers to pursue their goals despite obstacles.

Both advertisements seek to inspire and motivate, but they do so through different emotional and rhetorical channels. Nike’s approach is confrontational and provocative, challenging viewers to take a stand on social issues, thereby fostering a sense of moral obligation. Adidas’ approach is more nostalgic and aspirational, emphasizing resilience and personal strength. The effectiveness of each ad depends on the viewer’s values: Nike’s ad is more likely to persuade those who prioritize social justice and activism, while Adidas’ message may resonate more with individuals emphasizing individual perseverance and historical achievement.

In terms of persuasive strength, Nike’s ad arguably has a higher impact because it addresses contemporary social debates, creating a strong emotional connection with viewers who share those values. The boldness of featuring Colin Kaepernick, a polarizing figure, also amplifies its persuasive power by aligning the brand with activism. Conversely, Adidas leverages a timeless message via Muhammad Ali’s legacy; its appeal may be more subtle but enduring. Both ads utilize visual symbolism, credible figures, and emotional appeals effectively, but Nike’s ad is more likely to persuade its target audience to support the brand by aligning with their social values.

References

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