Specify A Brand Or Product You Will Analyze Using The Market

Specify A Brand or Product You Will Analyze Using The Marketing Mix

The purpose of this assignment is to showcase everything that you learned in this course and apply it in detail/depth to a brand/product. This means applying marketing concepts from the course in a deep dive into a brand/product. Please take the time to read and re-read these instructions for your final project. There are 20 points in the grading rubric for following instructions. There are another 20 points spelling, grammar, and for having at least three references, citing all of your references and having references for all of your citations and APA formatting.

Please reach out to me with questions. It is a minimum of 7-8 pages including a separate Title page in APA format and a separate Reference page in APA format. There is no maximum number of pages. Pick a good or a service that you are interested in and prepare a report on the Marketing Mix actually used for that product. The only brands you cannot select are LEGO, Peloton, Nike, Apple, Starbucks, or Tesla.

You are required to choose a product by brand name. You may choose a well-known name like Tommy Hilfiger or Bombas or a lesser-known brand such as Louisville Slugger or The Honest Company. It can be a familiar product such as a soft drink, automobile, backpack, a piece of sports equipment or a computer; or one that is of special interest to you that is less familiar to most of us such as deer stands, paint ball equipment, or a musical group. The choice is yours but my one criterion is just to ensure that there is enough marketing information readily available on the good or service. Discuss this product/service/brand/product line in a single report describing Product, Place, Promotion, and Price.

There should be at least one page for each of the 4P’s (double spaced, 12 font, Times Roman. Images do not count toward content but do count for creativity if you discuss them in your paper).

Paper For Above instruction

Product

This section should describe the product offering, positioning, and product strategy. The product includes not only the physical unit but also its product benefits, emotional benefits, aspirational benefits, product depth and breadth of the line/service, packaging, warranty, after-sale service, brand name, company image, value, and other factors like the product's life cycle stage. Expand on how the product is perceived in the market, its target audience, and how it distinguishes itself from competitors. Incorporate relevant marketing theories from Chapters 7 and 8 to deepen your analysis.

Place

This section should describe the Place associated with your product. Focus on distribution channels, physical distribution, logistics, and how the product reaches consumers. Discuss distribution channel management, the transportation of finished goods, inventory management, and the availability of the product at the right locations and times. Explore physical and online outlets, retail partnerships, and how the place strategy aligns with consumer needs and preferences, referencing Chapters 10 and 11 for insights.

Promotion

This section should describe the Promotion strategy used for your product. Cover advertising, public relations, sales promotion, and personal selling tactics that create awareness, interest, desire, and action. Explain how the promotional mix informs and persuades the target market, and include discussion of advertising media, social media digital communication, consumer involvement, and public relations efforts. Relate these elements to Chapters 12, 13, and 14, demonstrating how they serve to reinforce the product’s positioning and customer engagement.

Price

This section should describe the Pricing strategies associated with your product. Discuss how price reflects perceived value, competitive positioning, and market demand. Explore objectives such as profit maximization, market penetration, or skimming. Elaborate on specific pricing strategies (e.g., cost-plus, value-based, dynamic pricing) and how pricing impacts supply and demand, distribution, and competitive advantage, referencing Chapters 6, 7, and 9.

Conclusion

Summarize the key findings from your analysis of the marketing mix components. Reflect on how the integrated marketing strategy supports the brand/product’s market positioning and objectives.

References

  • Include at least five credible sources in proper APA format, cited throughout your paper. Examples include scholarly journal articles, official company reports, or reputable industry publications.

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