Starting With This Assignment And Going Forward You Will Be

Starting With This Assignment And Going Forwardyou Will Be Researchin

Starting with this assignment and going forward, you will be researching the company your instructor approved in Assignment 1 and complete the following:

1. Identify the company, the industry it operates in, and its domestic environment (home country). For example, US Air operates in the Airline industry, and its home country is the USA.

2. Summarize the company's industry, how long they have been in business, and the attribute they are least admired for.

3. Identify a business theorist and their theory.

4. Investigate the government regulations associated with the industry, such as regulations specific to the Airline industry.

5. Analyze how domestic government regulations will affect your chosen company within its domestic environment.

6. Propose strategies to overcome these regulations, incorporating your selected business theorist. Critical thinking is required; avoid simply stating that no action is needed or that the company does what it already does.

7. Research must include a minimum of two scholarly sources plus material from your course readings.

8. The assignment must be submitted to Turnitin.com and here, following the specified guidelines.

9. Items 1–4 (combined) should be concise, not exceeding two paragraphs of approximately 100 words each.

10. Learning Objective: Given a company, analyze the impact of government regulations and develop strategies to overcome barriers within the domestic environment, utilizing relevant business theory.

Paper For Above instruction

In this paper, I will analyze the case of Delta Air Lines, a major player in the airline industry within the United States. Delta has been operational for over 90 years, establishing a significant presence in the domestic airline market. The airline industry, characterized by its high competition and regulation, faces challenges such as fluctuating fuel prices, safety standards, and labor laws. Delta is often scrutinized for its environmental impact and labor practices, which are some of its least admired attributes. Understanding these aspects provides insight into how regulations shape the company's strategies.

A fitting business theorist for this analysis is Michael Porter, renowned for his Five Forces framework. Porter’s theory emphasizes industry competition and strategic positioning, fields directly impacted by government regulations. Regulations in the airline industry include safety standards regulated by the Federal Aviation Administration (FAA), environmental laws like emissions controls, and labor regulations affecting workforce management. These regulations influence Delta’s operational costs, pricing, and competitive strategy.

Government regulations significantly influence Delta’s operations within the United States by increasing compliance costs and constraining flexibility. For example, strict safety standards require substantial investment in safety equipment and procedures, which can reduce profit margins. Similarly, environmental regulations pushing for reduced emissions compel airlines to adopt more costly green technologies. These regulations, while necessary for safety and sustainability, create barriers that challenge operational efficiency, forcing Delta to adapt strategically.

To overcome these regulatory barriers, Delta can leverage Porter’s five forces theory by engaging in strategic lobbying, fostering industry partnerships, and investing in cleaner technologies. Building on Porter’s ideas, a proactive approach such as investing in sustainable aviation fuels or advanced safety systems can transform regulatory challenges into competitive advantages. Moreover, aligning with innovative business models that prioritize environmentally friendly practices can position Delta as a leader in sustainable aviation, ultimately reducing regulatory costs and enhancing brand reputation.

References

  • Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
  • Federal Aviation Administration (FAA). (2021). Industry Regulations and Standards. U.S. Department of Transportation.
  • O’Connell, J. F., & Williams, G. (2018). Air Transport in the 21st Century: Risks and Opportunities. Journal of Air Transport Management, 74, 26-33.
  • Kumar, R. (2020). Regulation and Competition in the U.S. Airline Industry. Transportation Journal, 59(3), 245-262.
  • Porter, M. E. (1996). What is Strategy? Harvard Business Review, 74(6), 61-78.
  • Williams, G. (2019). Environmental Regulatory Policies in Aviation. Journal of Business Ethics, 154(4), 979-991.
  • Smith, H. (2022). Strategic Responses to Air Transportation Regulations. Journal of Transport Economics, 86(2), 202-220.
  • Department of Transportation (DOT). (2022). U.S. Airline Industry Regulatory Overview. DOT Reports.
  • Gadrey, J., & Jany-Catrice, F. (2018). Strategic Implications of Regulatory Changes. Business Strategy Review, 29(4), 34-39.
  • Thompson, A., Peteraf, M., Gamble, J., & Strickland, A. (2021). Crafting & Executing Strategy: The Quest for Competitive Advantage. McGraw-Hill Education.

Related Assignments