Step 1 Product Life Cycle Read The Product Report For Alikay ✓ Solved

Step 1 Product Life Cycleread The Product Report For Alikay Naturals

Read the Product Report for Alikay Naturals Moisturizing Black Soap Shampoo. The Product Report contains important information that will help you to identify where the product stands in the Product Life Cycle and give you clues about what changes customers might like to see. Respond to Rochelle and her team at Alikay Naturals based on the information in the Product Report.

· Identify where Moisturizing Black Soap Shampoo is currently positioned in the product life cycle. Underline your selection: Growth

· Describe the rationale for your position.

Step 2: Product Changes Based on what you’ve learned

What recommendation(s) do you have for Alikay Naturals to improve or replace Moisturizing Black Soap shampoo?

Step 3: New Product Development

Read the New Product Proposal, which contains three examples of possible products that could be developed to replace Moisturizing Black Soap Shampoo. Based on the information in this proposal and the customer feedback in the Product Report:

· If you had to recommend one product, which product would you recommend they create? Underline your selection: Moisturizing Black Soap Shampoo with Dandruff Control

· Explain your decision.

· Determine which type of innovation this represents from among the four main types discussed this week. Underline your selection: Disruptive

· Briefly explain why you chose that type of innovation.

Step 4: Production Methods

Based on your understanding of Alikay’s position in the product life cycle and expected sales volume:

· Which production method do you think Alikay is using for the Black Soap Shampoo? Explain your rationale.

· If Alikay chose to keep the Moisturizing Black Soap Shampoo and launch your recommended product as a “limited time only” trial, what production method should Alikay use for the test market product? Why?

Step 5: Real-World Application

Choose a product at your company or one that you are familiar with that is in the mature stage of the product life cycle. Briefly describe the product, why you believe it is in this phase, and what improvements could be made to change its current path.

Sample Paper For Above instruction

Introduction

The lifecycle of a product determines its marketing strategies, development focus, and customer engagement. Understanding where a product stands in its lifecycle helps companies plan appropriate modifications and innovations. In this analysis, I evaluate Alikay Naturals’ Moisturizing Black Soap Shampoo, determine its position in the product lifecycle, and propose strategic improvements to enhance its market position. Additionally, I explore new product development options, production methods, and practical applications in real-world scenarios.

Product Lifecycle Positioning

Based on the Product Report for Alikay Naturals Moisturizing Black Soap Shampoo, it appears that the product currently resides in the growth stage of the product lifecycle. This phase is characterized by increasing sales, growing customer awareness, and expanding market reach. Indicators include rising demand, positive customer feedback, and competitive activity in marketing efforts. The growth stage is crucial as it allows firms to solidify their market presence before competitors start to enter, which can then lead to a maturity phase.

The rationale for positioning the shampoo in the growth stage hinges on its current sales trajectory, brand recognition, and customer retention levels. The brand has gained popularity within natural and organic product consumers, suggesting that the product is gaining acceptance but has yet to reach peak saturation. Moreover, marketing efforts seem to be expanding, and repeat purchase rates are improving, signaling an increase in customer adoption. This recognition supports the view that the product has moved beyond the introduction phase but has not yet plateaued into maturity or decline.

Recommendations for Product Improvement

To capitalize on the growth phase, Alikay Naturals should focus on several strategic initiatives. First, enhancing the product with additional benefits, such as Dandruff Control, can target specific customer needs and extend its competitive edge. Second, investing in marketing campaigns that emphasize unique ingredients and natural benefits can accelerate brand loyalty. Third, expanding distribution channels, including online platforms and natural product stores, will broaden market access. Lastly, gathering customer feedback regularly to address concerns and suggestions will ensure the product continues evolving in line with consumer preferences.

New Product Development and Innovation

Among the three alternative products proposed—Organic Bloom Shampoo, Moisturizing Black Soap Shampoo with Dandruff Control, and Coconut Protein Shampoo and Conditioner—I recommend developing the Moisturizing Black Soap Shampoo with Dandruff Control. This decision is driven by current market trends favoring targeted solutions and the potential for differentiation in a crowded natural hair care segment.

This innovation can be categorized as disruptive, as it introduces a specialized variant that challenges traditional shampoos by combining natural ingredients with a specific anti-dandruff function, reshaping customer expectations. Disruptive innovations often create new markets or redefine existing ones, which this product could accomplish by appealing to consumers seeking natural remedies for scalp conditions, thereby expanding Alikay’s product line and market share.

Production Methods and Market Testing

Given its position in the growth stage and increasing sales, Alikay is likely employing a continuous production method—mass production—to meet rising demand efficiently while maintaining cost-effectiveness through economies of scale. This approach is typical for products in the growth phase, where consistent supply is needed to satisfy expanding customer bases.

If Alikay decides to launch the Dandruff Control variant as a limited-time trial, a smaller-scale batch production—such as batch or job-shop manufacturing—would be appropriate. This method allows for flexibility, lower initial investment, and the ability to adapt based on customer feedback during the test phase without the risks associated with large-scale production.

Real-World Application

A product I am familiar with that is in the mature stage of the lifecycle is a well-known brand of bottled water. This product has saturated the market with widespread availability and frequent advertisements. The sales growth has stabilized, and competition is intense, with many brands offering similar products. To prolong its lifecycle, the company could innovate by introducing flavored or functional bottled water variants—such as electrolyte-enriched or vitamin-fortified options—to rejuvenate consumer interest. Improving packaging sustainability and emphasizing eco-friendly practices could also enhance brand loyalty and differentiate the product in a saturated market.

Conclusion

Understanding the product lifecycle stage of Moisturizing Black Soap Shampoo enables Alikay Naturals to develop targeted strategies for growth, innovation, and market sustainability. Approaches such as product differentiation, innovative modifications, and strategic production management are essential to maintaining relevance and achieving long-term success in competitive markets. Continuous assessment and adaptation will help preserve the product’s place in the market, ensuring continued growth and customer satisfaction.

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