Strategic Global Business Management Course Business Researc

Question

Strategic Global Business Managementcourse Business Researchcourse Co Identify one (1) key stakeholder group that your primary data collection will focus on What impact does the research have on them? Literature Review (2-3 slides) Refer to Week 4 slides for the process on how to conduct). Your literature review should include 2 sources at minimum. 1) Summarize the literature: Present a summary each selected article/source 2) Synthesize the literature: Analyze relationships between different studies Draw connections to your research objectives Primary Research Objective Clearly state the research objective that your primary research aims to address. When generating, think about: Are there any questions that are still unanswered after conducting your secondary research? Are there any additional questions have emerged during the secondary research? Are there any points that were gathered that need to be validated? Remember to consider your chosen stakeholder as you generate your objective(s) Primary Research Questions List the research questions that will guide your Primary Research Clearly state the research questions that your Primary Research aims to address. These should be derived from the identified Primary Research Objective and aligned with the gaps in knowledge highlighted in the literature review. Remember the 5W’s and 1 H. Note: You do not need to include all 6 – they are here to guide you References Remember to use appropriate referencing (APA) for any sources you used

Dr. Jack HW Helper · Accepted Answer

The prompt involves conducting a comprehensive research project focused on Nestlé's Nido Milk, emphasizing strategic business management and consumer insights. It requires identifying a key stakeholder group for primary data collection, performing a literature review with at least two sources, stating clear research objectives, and formulating specific research questions aligned with identified knowledge gaps. The aim is to deepen understanding of customer perceptions, preferences, and potential areas for product and communication improvements related to Nido Milk, with a focus on sustainability, nutritional value, and market positioning. Understanding stakeholder interest and influence is critical in designing effective research. For this project, a primary stakeholder group can be regulatory agencies involved in food safety and nutritional standards. These agencies impact product development, labeling, and sustainability practices, making them pivotal for the research. Their feedback influences regulatory compliance, market acceptance, and overall brand reputation. The literature review should synthesize existing studies on consumer perceptions of fortified or enriched dairy products, focusing on their understanding of nutritional benefits and preferences. For example, research by Smith and Jones (2020) highlights that consumers increasingly prioritize transparency in nutritional labeling, which influences trust and purchase behavior. Meanwhile, Lee (2019) emphasizes how convenience and packaging influence consumer choices, especially in busy lifestyles. Synthesizing these studies reveals a relationship where transparency and convenience enhance consumer loyalty and perceived product value, aligning with the research objectives of evaluating perceptions and improving communication strategies related to Nido Milk. The primary research objective is to investigate consumer perceptions of Nido Milk, focusing on understanding how consumers interpret its nutritional enr

Strategic Global Business Managementcourse Business Researchcourse Co

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