Strategic Management And Strategic Competitiveness Ov 577547

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Research a public corporation in an industry you are familiar with. Use the company's website, SEC filings, the Lexis Advance database, and other credible sources to gather information, including annual reports. Write a 4–6 page paper that discusses how globalization and technological changes have impacted the corporation, applying both the industrial organization model and the resource-based view to assess how the company could earn above-average returns. Evaluate how the company's vision and mission statements influence its success, and analyze the impact of various stakeholder categories on overall performance. Include at least three credible references from academic or reputable sources, excluding Wikipedia and similar sites. Follow Strayer University Writing Standards and consult your instructor for any additional requirements. The paper should demonstrate the impact of globalization, technology, strategic models, vision and mission statements, and stakeholders on the company's success.

Paper For Above instruction

Strategic management and competitive advantage play a critical role in determining a company's long-term success. In this analysis, we focus on the Amazon.com Inc., a leading player in the e-commerce and cloud computing industry, to examine how globalization and technological advancements have shaped its strategic position and growth trajectory.

Impact of Globalization and Technology

Amazon's transformation from an online bookstore to a global e-commerce giant is a direct result of globalization and technological progress. Globalization has enabled Amazon to expand its market reach across continents, accessing a diverse customer base and sourcing products worldwide. This expansion has facilitated economies of scale, reduced costs, and increased competitive advantage. Technological innovations, particularly in logistics, artificial intelligence (AI), and data analytics, have been instrumental in refining Amazon’s operations. AI-powered recommendation systems enhance user experience, while sophisticated supply chain management systems optimize delivery and inventory management, reducing costs and increasing efficiency. Furthermore, cloud computing services through Amazon Web Services (AWS) exemplify how technological innovation has diversified Amazon’s revenue streams and positioned it as a leader in digital infrastructure.

Application of Strategic Models

The industrial organization (I/O) model suggests that external industry factors heavily influence a company's profitability. Amazon operates in a highly competitive e-commerce industry marked by low entry barriers and rapid technological change. Analyzing industry attractiveness—through factors such as market growth, competitive rivalry, and supplier power—indicates that Amazon benefits from a large, expanding market and strong bargaining power due to its scale. Applying the resource-based view (RBV), Amazon's core competencies, such as its robust logistics network, brand recognition, data analytics capabilities, and cloud infrastructure, provide sustainable competitive advantages. These internal resources enable Amazon to differentiate itself from competitors, offering superior customer service and innovative solutions, thereby contributing to above-average returns.

Influence of Vision and Mission Statements

Amazon's vision statement, “to be Earth’s most customer-centric company,” and its mission, “to continually raise the bar of customer experience through innovation,” direct the company’s strategic priorities. This focus on customer-centric innovation fosters a culture of continuous improvement, influencing product development, service quality, and technological investment. The clarity and alignment of these statements ensure that all organizational activities aim toward delivering superior customer value, thus driving brand loyalty and market dominance. These strategic goals anchor decision-making processes and resource allocation, ultimately shaping Amazon’s overall success.

The Role of Stakeholders

Amazon’s stakeholders encompass customers, employees, suppliers, shareholders, and regulatory bodies—all impacting its strategic success. Customers are the primary revenue source, and their satisfaction drives loyalty and revenue growth. Employees enable operational excellence, and Amazon’s investment in workforce training and workplace standards impacts productivity and corporate reputation. Suppliers influence product availability and costs; Amazon’s vendor relationships are crucial for maintaining its inventory and assortment. Shareholders expect sustainable growth and profitability, guiding Amazon’s strategic investments and innovation efforts. Regulatory agencies, both domestically and internationally, influence corporate policy and compliance, impacting Amazon’s ability to operate seamlessly across jurisdictions. Managing stakeholder expectations effectively ensures long-term stability and competitive advantage.

Conclusion

Amazon exemplifies a corporation profoundly influenced by globalization and technological advancement. Its strategic positioning, guided by robust internal resources and external industry factors, allows it to sustain above-average profitability. The alignment of its vision and mission fosters a customer-centric culture that drives innovation and competitive differentiation. Understanding stakeholder impacts further underpins Amazon’s strategic resilience. As industries continue to evolve with technological progress and global integration, Amazon’s ability to adapt and leverage its strategic assets will determine its continued success in a dynamic marketplace.

References

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