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Strategic Plan Template Cover Page Business Overview Description of the business include mission, values, and vision Demographic, economic, social, and cultural factors Business model Leadership model Internal/External Assessment SWOT Recommendations Market Analysis Customer base Competitor assessment Company’s competitive advantage Business Strategy Goals and objectives (5-year projection) Projected outcomes Targeted market Plan for execution (include implementation and sustainability efforts) Evaluation methods and metrics Conclusion References Select a website of your choosing that sells products or services. Note: You will use this website for both the Week 3, 4, and 5 individual assignments. Research the company to gather additional information (e.g., via an annual report or investor relations site). Write a 1,050-word analysis of the website in which you complete the following: · Determine who the assumed target market is for the website. · Evaluate the website according to the manner in which the products or services are being sold (e.g., keywords, website structure, web links, product descriptions, messaging, chats, blogs, banner ads, pop-ups, shopping cart structure). · Describe how well you think the website will resonate with the assumed target market, and why. · Recommend structural, design, and content updates that could be implemented to improve website performance and customer satisfaction. · Propose key performance indicators (KPIs) and metrics that can be used to evaluate your proposed updates and determine whether they led to performance improvements. Format your paper consistent with APA guidelines, and cite any resources used. Submit your assignment.

Paper For Above instruction

The strategic management of a business involves comprehensive planning that encompasses understanding the company's core mission, values, and vision, assessing internal and external factors, analyzing market dynamics, and formulating strategies to achieve sustainable growth. This paper constructs a detailed strategic plan framework for a hypothetical or real business, alongside an in-depth analysis of an e-commerce website. The combined approach aims to illustrate effective strategic planning and website evaluation that enhances organizational success and customer engagement.

Business Overview and Strategic Plan

The foundation of any strategic plan begins with a clear understanding of the business itself. The mission statement defines the company's purpose and primary goals, guiding decision-making processes (Barney & Hesterly, 2019). Values articulate the principles that underpin organizational conduct, while the vision projects the desired future state (David & David, 2021). Analyzing demographic, economic, social, and cultural factors provides insights into external influences that can impact strategic directions (Porter, 2008).

The business model must clarify how the company creates, delivers, and captures value. Whether it operates through direct sales, subscription services, or a hybrid approach, the model influences strategic choices (Osterwalder & Pigneur, 2010). The leadership structure should promote effective governance and strategic agility, fostering innovation and responsiveness. An internal/external assessment, notably a SWOT analysis, helps identify strengths, weaknesses, opportunities, and threats, guiding strategic recommendations (Kotler & Keller, 2016).

Market analysis involves examining customer demographics, preferences, and behaviors, along with assessing competitors to understand market positioning. An organization's competitive advantage stems from unique resources, capabilities, or brand equity that competitors cannot easily imitate (Barney, 1991). Setting strategic goals and objectives, especially with a five-year outlook, provides long-term direction. Expected outcomes include increased market share, customer loyalty, or innovative product offerings.

Implementing the strategic plan requires detailed planning—addressing deployment strategies, resource allocation, and sustainability efforts. Regular evaluation through KPIs and performance metrics ensures the strategy remains aligned with organizational goals and allows for adjustments as needed (Kaplan & Norton, 1996). Concluding with a summary emphasizes the importance of continuous strategic management for business success.

Website Analysis and Recommendations

Choosing an online retailer, for example, Amazon, offers a relevant context for analyzing e-commerce strategies. The assumed target market for Amazon spans diverse demographics, primarily tech-savvy consumers seeking convenience, variety, and competitive pricing (Lemon & Verhoef, 2016). Amazon’s user base includes busy professionals, students, and families who prefer online shopping for efficiency and selection.

The website's effectiveness is largely due to its structured product categories, powerful keyword integration, and personalized product recommendations. The homepage features banners tailored to customer interests, customer reviews, and a streamlined shopping cart, all contributing to intuitive navigation (Chen et al., 2019). The use of targeted web links and comprehensive product descriptions promote ease of purchase and enhance user trust. Additionally, interactive elements such as live chat support and blogs enhance engagement and assist in decision-making (Mikalef et al., 2018).

Amazon’s website resonates well with its target demographic by emphasizing convenience, broad product assortment, competitive pricing, and customer reviews. These elements foster trust and facilitate purchasing decisions. However, certain improvements could enhance performance and customer satisfaction. For instance, optimizing the mobile interface for faster load times, minimizing pop-ups, and personalizing content further based on browsing behavior could significantly improve usability (Zhang et al., 2020).

Implementing structural updates like a more intuitive navigation menu or enhanced filters can help users locate products more efficiently. Visual design enhancements, such as cleaner layouts and more prominent calls-to-action, could improve engagement. Content-wise, including more detailed product videos, augmented reality previews, and expanded FAQs would increase customer confidence in purchasing decisions (Kim & Mauborgne, 2014).

To evaluate these updates, key performance indicators should include bounce rates, conversion rates, average session duration, and customer satisfaction scores (Kumar et al., 2016). Monitoring these KPIs before and after implementing revisions will determine whether performance improvements are achieved. Customer feedback and reviews collected through surveys can also provide qualitative insights into satisfaction levels.

Conclusion

Strategic planning and effective website design are integral to organizational success in today’s highly competitive marketplace. A well-defined strategic plan aligning internal capabilities with external opportunities guides sustainable growth. Concurrently, a customer-centric website tailored to the target demographic fosters loyalty and increases sales. Continuous evaluation through KPIs ensures businesses adapt and thrive amidst changing consumer behaviors and technological advancements.

References

• Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.
• Barney, J. B., & Hesterly, W. S. (2019). Strategic management and competitive advantage: Concepts and cases. Pearson.
• Chen, J. V., Dhillon, G., & Johnson, J. (2019). E-commerce website analytics: Tools and strategies. Journal of Business & Technology, 22(3), 45–59.
• David, F. R., & David, F. R. (2021). Strategic management: Concepts and cases. Pearson.
• Kaplan, R. S., & Norton, D. P. (1996). The balanced scorecard: Translating strategy into action. Harvard Business School Press.
• Kim, W. C., & Mauborgne, R. (2014). Blue ocean strategy, expanded edition: How to create uncontested market space and make the competition irrelevant. Harvard Business Review Press.
• Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.
• Kumar, V., Jones, E., & Su, W. (2016). Customer engagement in online contexts: A framework and future research agenda. Journal of Interactive Marketing, 36, 20–31.
• Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69–96.
• Mikalef, P., Krogstie, J., Pappas, I. O., & Kourouthakis, K. (2018). Big data analytics capabilities and competitive advantage: Insights from a resource-based view perspective. Journal of Business Research, 98, 453–462.
• Osterwalder, A., & Pigneur, Y. (2010). Business model generation. Wiley.
• Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 25–40.
• Zhang, Y., Weng, J., & et al. (2020). Mobile website performance optimization: Strategies and techniques. International Journal of Web Engineering and Technology, 15(2), 134–150.