Strategy Brief Situation: Internet Kiosk— Is A Project Thesi

Strategy Brief Situation “ Internet Kiosk— is a project that involves a highly

Baraah Arab IMD130writing for Multimedia Professor Diana Hill 4/15/2017 Strategy Brief Situation “ Internet Kiosk†is a project that involves a highly-specialized software and hardware computer terminal aimed at providing access to information and applications in commerce, entertainment, education as well in communication. The project was initiated in order to help in improving customer care in retail catering services. The stakeholders involve the consumers that can be able to carry out a wide range of operations at ago from the various shop catalogues Target Audience The project is mainly being completed especially for those clients with web-based needs such as web designing, and it also has search engines for customers who want to acquaint themselves with information about a particular company or product.

These consumers will have several options of selecting their goods from the Out-doors, Home-goods and Auto-cards and placing their orders effectively based on their selections. Objectives The main objective of Internet Kiosk Project is to provide the communities with a greater ability of accessing the internet, enjoy their shopping through a wide variety of products and Share the experiences of the internet comfortably from their respective places. The project will constantly keep on building on its mission in order to ensure that, everything that is done from the structure of pricing the products and services to the ambiance that will be created will be created with the mission in mind. Strategy The design and content of the project will meet the needs of the audience being targeted by granting clients their wishes.

The project will accomplish the web related tasks in an effective and efficient way. It will function for 24 hours in seven days so that to ensure that clients gain the freedom of access to the facility at the convenience of their time. In addition, the touch screen monitor allows customers to save their time because on a single touch you can access the information. Tactics The project will have a unique graphical interface that will be used in providing its browsing services to clients. Even when not in use, the device monitor will be able to run attractive messages that are appealing that constantly ensure that customers are informed and are on their toes.

Further, it will be equipped with a touch screen monitor and payment devices such the payment chip and also a feedback services for an efficient response to the various needs of the customers. Learn WEEK 1 IT’S A DIGITAL WORLD ASSIGNMENT 1 STRATEGIC COMMUNICATIONS PLAN Due Week 4, worth 150 points The ability to effectively communicate is one of the most in demand and sought after skills in today’s workforce. As a business professional, you will be expected to not only communicate in a clear and concise way, but to do so strategically. These communication skills are necessary to manage personnel effectively and to drive your organization toward its strategic goals and outcomes. Effective communication starts with planning.

By developing a strategic communications plan you will be more intentional in your messages and the actions you ask of your audience. INSTRUCTIONS Create a strategic communication plan for the professional communication challenge or opportunity of your choice. Your plan should include the following components and may be written in a professional report format. See the formatting requirements for additional information. 1. Description a) What is your challenge or opportunity? b) Why is this professionally important to you? 2. Goal a) What goal or outcome do you want to achieve with this communication? i. Is it clear, concise, and actionable? 3. Audience a) Who is your target audience? i. What are the professional positions of the audience members? ii. What demographic characteristics will the audience comprise? iii. What is your relationship to the audience? iv. What background knowledge and expertise does the audience have? v. What does the audience know, feel about, and expect concerning this communication? vi. What preconceptions or biases do you possess that might prevent you from building rapport with your audience? b) What information is available about your audience? i. What research/sources will you use to obtain information about the audience? ii. What conclusions have you been able to draw about the audience? c) What tone will you use to convey your message? i. Is the setting casual or formal? ii. Is the communication personal or impersonal? 4. Key Message a) What is the primary message you must convey to your audience? i. Is the message compelling and memorable? ii. Is the message clear and concise? iii. Is the message aligned with your audience’s goals and needs? 5. Supporting Points a) What three to four points, reasons, or justifications support your message? i. What research/sources will you use to obtain facts/data about your message? 6. Channel Selection a) What communication style will you employ (Tell/Sell or Consult/Join), and why? b) What channel(s) will you use to deliver your message, and why will they be the most effective? c) What purpose is served by each channel you have selected? 7. Action Request a) Is your call to action are you making to your audience clear, concise, and easily actionable? Note: You may create and establish all necessary assumptions needed for the completion of this assignment. The scenario is yours to explain. PROFESSIONAL AND APA FORMATTING REQUIREMENTS Your assignment must follow these general APA formatting requirements: Your document must be typed, using Times New Roman font (size 12), with one-inch margins on all sides. Resources must be cited using in-text citations and a reference list. Your document must include a cover page containing the title of the assignment, your name, the professor’s name, the course title, and the date. Professional report format may be used. This includes the use of headers, single spacing, no paragraph indents, and use of bullet point lists. It should be skimmable. Grading for this assignment will be based on the following criteria and evaluation standards: POINTS: 150 Criteria 1. Description Weight: 10% Does not or incompletely describes challenge or opportunity and/or may not provide information on why this topic is profession- allyimpor- tant/relevant. Partially describes challenge or opportunity and/or provides some information on why this topic is profession- ally- important/relevant. Adequately describes challenge or opportunity and/or provides information on why this topic is profession- ally- important/relevant. Fully describes challenge or opportunity and provides information on why this topic is profession- ally- important/relevant. The communi- cation goal is unclear or is not defined. The communi- cation goal is fairly defined. It is somewhat clear, and may need further refinement to be concise and clearly actionable. The communi- cation goal is satisfactorily defined. It is mostly clear, is actionable, but could be more concise. The communi- cation goal is exceptionally well-defined. It is clear, con- cise, and actionable. 2. Goal Weight: 5% Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A ASSIGNMENT 1: STRATEGIC COMMUNICATIONS PLAN The communi- cation does not include an audience analysis, draws irrele- vant conclu- sions about the audience, or incomplete- ly addresses the character- istics, motiva- tions, and expertise of the audience. Does not identify the tone to be used to convey message. The communi- cation includes an analysis of the audience, but this is insuffi- cient. The communica- tion includes some relevant conclusions about the audience, the characteris- tics, motiva- tions, and expertise of the audience. Identifies only one element of the tone to be used to convey message. Audience analysis is sufficient to the task. The author thoughtfully considers most of the characteris- tics, motiva- tions, and expertise of the audience, drawing mostly rele- vant conclu- sions. Identi- fies both elements of the tone to be used to convey message. Audience analysis is thorough. The author thoughtfully considers the characteris- tics, motivations, and expertise of the audi- ence, drawing highly relevant conclusions. Identifies both elements of the tone to be used to convey message. The key message is unclear and/or is illogical. It does not align with the goals/needs of the audi- ence. The key mes- sage is fairly clear, concise, and logical. It does not fully align with the goals/needs of the audience. The key message is mostly clear, concise, and logical. It is sufficiently compelling and memora- ble and aligns somewhat with the goals/needs of the audience. The key mes- sage is mostly clear, concise, and logical. It is sufficiently compelling and memora- ble and is sufficiently aligned with the goals/needs of the audience. The key mes- sage is completely clear, concise, and logical. It is exceptional- ly compelling and memora- ble. It is well-aligned with the goals/needs of the audience. The communication does not provide three or four points, reasons, or justifications to support the key message, and does not list sources to be used to support the message. The communi- cation pro- vides three or four points, reasons, or justifications that support the key mes- sage to some degree, but this support is incomplete, and may not list relevant sources to be used to support the mes- sage. The communi- cation pro- vides three or four points, reasons, or justifications that support the key mes- sage suffi- ciently, and lists mostly relevant sourc- es to be used to support the message. The communi- cation pro- vides three or four points, reasons, or justifications that clearly support the key message in a compel- ling manner, and lists entirely rele- vant sources to be used to support the message. The communi- cation does not identify or incompletely identifies the communica- tion style and/or com- munication channel(s), while failing to provide suffi- cient rationale for the chan- nel selec- tion(s). The communi- cation identi- fies the com- munication style and communica- channel(s), but to an insufficient degree. Ratio- nale for the style and channel selec- tion(s) explains the chosen method of delivery insuf- ficiently. The communi- cation identi- fies the com- munication style and communica- channel(s) suffi- ciently. Ratio- nale for the style and channel selec- tion(s) explains the chosen method of delivery ade- quately. The communi- cation style and communi- cation chan- nel(s) are thoughtfully chosen. Ratio- nale for the style and channel selec- tion(s) explains the chosen method of delivery in a compelling and thorough manner. The communi- cation request is clear, concise, and easily actionable. Writing is professional and free of spelling or grammatical errors, with proper formatting and citations. The tone is professional and sophisticated, showing logical flow and clarity throughout the document.