Students Will Choose Their Favorite College Football Men's B
Students Will Choose Their Favorite College Football Mens Basketb
Students will choose their favorite college football, men's basketball, or women's basketball team. Remember, only select one college sports team for this project. Students will be evaluated on the accuracy of information, clarity of information provided, organization of content and information provided, visual design of the presentation, and the ability to demonstrate understanding of key concepts in sport marketing.
Requirements include: name and sport of the selected college team, university location (city and state), 10 points of interest about the location, student enrollment data, tuition costs, mascot information, stadium details (including seating capacity, facilities description, and photos), recent team schedule, and identification of 10 segments for athletic marketing for the team.
Beyond basic demographics, consider motives and benefits sought by potential audiences. Develop a ticket pricing strategy, along with a promotional plan for marketing single-game and season tickets for home games. Include specific game-day promotional activities for selected home contests.
Create a marketing and promotional plan targeting current students, alumni, and community fans to increase attendance at home games. Additionally, formulate a social media strategy to engage these groups effectively.
Finally, develop a marketing and promotion strategy aimed at high school seniors to encourage university enrollment. Emphasize key factors important to parents, such as academic reputation, enrollment figures, available majors, location, cost of education, campus life, and active athletics programs.
Paper For Above instruction
Introduction
The Kansas Jayhawks men's basketball team stands as a prominent example of collegiate athletic excellence, representing the University of Kansas situated in Lawrence, Kansas. This paper explores various facets of the team's marketing strategy, including the university's location, demographic insights, stadium facilities, recent schedules, and targeted marketing segments. It develops comprehensive promotional, pricing, and engagement strategies aimed at different stakeholder groups to enhance attendance, foster community support, and attract prospective students, particularly high school seniors.
University Overview and Location
The University of Kansas, located in Lawrence, Kansas, is renowned for its academic and athletic programs. Lawrence, a vibrant college town, boasts a rich cultural history and a population of approximately 93,000 residents. The town's dynamic atmosphere, coupled with the university's academic reputation, makes it an attractive destination for students and visitors alike. The university itself enrolls approximately 28,000 students, offering diverse undergraduate and graduate programs that appeal to a wide array of interests.
Lawrence's key points of interest include the historic Massachusetts Street, the Haskell Indian Nations University, Clinton Lake, the Kansas River, the Spencer Museum of Art, the Natural History Museum, Hike and Bike Trails, the University of Kansas Natural History Museum, and the Lawrence Farmers Market, contributing to the local culture and attracting tourism.
Financial and Demographic Data
Tuition costs at the University of Kansas range from approximately $11,000 to $29,000 annually, depending on residency status and program choices. The university's student enrollment exceeds 28,000, with a diverse student body that includes in-state and out-of-state residents, fostering a vibrant campus environment. These demographics are vital for tailoring marketing campaigns for athletic events and enrollment initiatives.
Stadium Details and Facilities
The Jayhawks men's basketball team plays at Allen Fieldhouse, an iconic arena with a seating capacity of approximately 16,300. The facility is renowned for its historic significance and intimate atmosphere, which provides a formidable home-court advantage. The arena features modern amenities, VIP sections, a state-of-the-art lighting system, and extensive seating for fans, alumni, and visitors, making it a central hub for basketball enthusiasm.
Recent Team Schedule
Kansas Jayhawks' recent schedule includes conference games against traditional rivals like Kansas State and Missouri, non-conference matchups with prominent teams from across the country, and postseason appearances in the NCAA Tournament. This schedule provides numerous opportunities for promotional activities such as theme nights, alumni recognition, and community engagement days tailored to boost attendance and student participation.
Marketing Segments and Strategy Development
To effectively promote the team, ten key marketing segments are identified based on motives and benefits sought:
- Current students seeking school spirit and entertainment
- Alumni wanting connection and nostalgia
- Local residents supporting community teams
- High school athletes and prospective students
- Parents of current and prospective students
- University faculty and staff
- Sports enthusiasts and general fans
- Media outlets and local broadcasters
- Major sponsors and corporate partners
- Travelers and tourists attending game weekends
Ticket Pricing and Promotional Planning
A tiered pricing strategy can appeal to various audiences: student discounts for home games, family-pack deals, and premium seating for tradition supporters. Season-ticket packages should include bundled benefits like exclusive events and merchandise discounts. Promotions for individual games may feature theme nights such as military appreciation, youth sports nights, or rivalry games, complemented by giveaways and halftime contests.
Marketing efforts leverage digital channels—social media, email campaigns, and the university website—to reach diverse audiences. Special promotions can include student ambassador programs, early bird discounts, and loyalty rewards for repeat attendees.
Engagement with Students, Alumni, and Community Fans
The university's athletic department should implement outreach through social media campaigns, live countdowns, behind-the-scenes content, and interactive polls to increase engagement among students and alumni. Community events such as open practices, 'Jayhawk Day,' and alumni games can foster local support. On-campus promotions during orientation and student orientation events can attract new students, building a strong, continuous fan base.
Social Media Strategy
An effective social media strategy involves active management across platforms like Twitter, Instagram, Facebook, and TikTok, tailored to each audience. Content should include game highlights, player stories, interactive quizzes, and contests. Using hashtags like #Jayhawks and #KUbasketball encourages community participation. Regular updates, live-commentary during games, and fan-generated content help to sustain high engagement levels and foster a sense of belonging among supporters.
Marketing to High School Seniors
To attract high school seniors, promotion must emphasize academic excellence, campus life, and athletic prestige. Campaigns should highlight the university's high academic rankings, extensive majors—including sports management and journalism—and affordability options like scholarships. Campus visits, open houses aligned with game weekends, and personalized communication from coaches and current students can influence decisions. Showcasing successful alumni, campus activities, and the vibrant athletic culture underscores the university's appeal to both students and their parents, emphasizing quality education alongside athletic excellence.
Conclusion
Implementing a comprehensive marketing strategy for the Kansas Jayhawks men's basketball team involves integrating location insights, demographic data, targeted segmentation, innovative ticketing, promotional activities, and digital engagement. These efforts collectively foster increased attendance, community support, and prospective student interest, ensuring sustained athletic and academic excellence.
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