Subject Of The Task: Case Study Analysis And Implementation

Subject Of The Task Case Study Analysis And Implementation Of The Des

Subject of the task: Case study analysis and implementation of the design-thinking approach in a real store (bricks and mortar). You need to explain your application and practice of the design thinking methodology applied to the process of buying specific products for a specific objective, as well as developing and testing prototypes from an online and bricks-and-mortar store of the same brand.

Expected table of contents for both the oral presentation and the written report:

1. Introduce the shop or store you have chosen and justify why. Include images, videos, map, etc.
2. Empathy: present the empathy map with the most relevant information about the users. Reflect on your experience and insights doing the empathy map.
3. Define: explain the pain points or problems faced by the users using convergent thinking.
4. Ideate: explain your problem solving process applying one of the design thinking tools of the ideation phase (6-3-5 method, six thinking hats, mind map, 2x2 matrix, dot voting). Show and explain how you have applied the technique using convergent and divergent thinking.
5. Prototype & test: clearly explain one or more prototypes that you would develop as the solution to the problems using prototyping design thinking tools (low fidelity, medium fidelity, and high fidelity). Explain how you would test each prototype. Present images, sketches, drawings, etc.
6. Design thinking strategy – Design thinking for business innovation: does your idea solution meet the innovation “sweet spot” – desirable, feasible, viable? What will you do next in the iterative design thinking process?
7. Final reflection: reflect on your experience implementing the tools and how you may apply them in a real-world setting.

Notes:

• In the oral presentation and written report, include images, sketches, drawings, and all visual materials generated during the implementation of the tools.
• In the ideation phase, apply one of the design thinking tools of the ideation phase studied in class with divergent thinking (6-3-5 method or 6 thinking hats), and then explain how you selected the best solution with convergent thinking (2x2 matrix, dot voting, or mind map). It is very important that you show the applied technique.
• In the prototype & test phase, include sketches, images, drawings, etc., of the different prototypes you develop. Tailor the content to your specific chosen store, product, objective, and prototypes. Use visuals effectively to showcase your findings.
• Ensure your Harvard-style reference list is accurate and complete, citing all sources used. Proofread carefully to avoid errors in grammar, spelling, or formatting.