Submit A Proposal Outlining The Product/Service You Want To

Submit A Proposal Outlining The Productservice You Want To Bring To M

Submit a proposal outlining the product/service you want to bring to market. Be sure to describe the product or service, the target market you envision reaching, and the problem your product or service solves for the target market. This should be a problem that is not currently being sufficiently addressed by current solution providers, i.e., your competition. Try to avoid "free" or "value-added" services that do not have a measurable source of revenue, and also avoid brand extensions. Create a fictitious product or service for Southwest Airlines or American Airlines Submission should address the following: 12-point Times New Roman font, one-inch margins, APA formatting, and 2 pages.

Company information: Company name, industry, traded name, stock symbol, publicly traded stock exchange, mission, status, marketing reports, and marketing domain (use EDGAR, D&B Hoovers, and MarketLine sites for reference) New product idea: What problem does your product/service solve for the target market (not you)? Would your target market say, “Yes, that is a problem and no one has solved it” about your product/service? What competitive advantages does your product/service offer? What challenges might you face in the marketing of this product or service?

Paper For Above instruction

The airline industry is a highly competitive and dynamic sector that constantly seeks innovations to cater to travelers’ evolving needs. For this proposal, I present an innovative service tailored for American Airlines, aimed at enhancing customer experience during the post-booking phase, a critical period for customer satisfaction and loyalty. The product is the "Flexible Travel Concierge" (FTC), a personalized, digital assistant service that provides travelers with real-time, tailored support from booking to post-flight, addressing prevalent issues such as flight disruptions, baggage handling, and personalized travel recommendations.

Company Overview

American Airlines Group Inc. operates as a major airline, serving domestic and international destinations. Its traded name, American Airlines, is listed on the NASDAQ under the stock symbol AAL. The company’s mission emphasizes delivering safe, reliable, and customer-centric air travel (American Airlines, 2023). The airline maintains a solid market presence, with comprehensive marketing operations supported by extensive data gathered through EDGAR filings and MarketLine reports, confirming its strategic focus on customer service excellence and operational efficiency (D&B Hoovers, 2023).

Product Concept and Problem Identification

The core problem addressed by the FTC is the uncertainty and inconvenience travelers often face due to flight delays, cancellations, baggage issues, and navigating complex airport logistics. Customers express frustration when these issues remain unresolved promptly, diminishing their overall travel experience. Market research indicates a significant gap: no existing service offers entirely personalized, AI-driven assistance throughout the travel journey that proactively adapts to flight disruptions and individual preferences.

Target customers are frequent travelers, business travelers, and leisure travelers who value efficiency, personalized support, and transparency. They would affirm that although existing solutions like customer service hotlines and airline apps offer some support, these often lack instant, tailored, and proactive assistance, especially during unexpected disruptions (Smith & Johnson, 2022).

Competitive Advantages

The FTC leverages cutting-edge AI and machine learning algorithms to anticipate potential disruptions based on real-time data, providing travelers with timely alerts and alternative options before issues escalate. It integrates seamlessly with American Airlines' existing mobile app, allowing users to access personalized updates, baggage tracking, lounge reservations, and local guidance seamlessly. Unlike competitors' generic support options, FTC’s personalized assistant learns individual preferences over time, creating a high-value, loyalty-building relationship (Brown, 2023).

This service also offers scalable functionalities for corporate clients, providing tailored travel management and expense reporting, thus extending its revenue streams beyond personal travelers.

Potential Challenges and Marketing Considerations

Introducing the FTC faces several hurdles, including integrating advanced AI seamlessly into the existing airline infrastructure, ensuring data privacy, and convincing customers to adopt a new support tool amidst already saturated digital support options. Resistance from traditional customer service channels and budget constraints could hinder initial rollout efforts.

Marketing strategies must focus on emphasizing the personalization and proactive nature of FTC, demonstrating clear value over existing solutions. Incentives such as discounted upgrades or loyalty points may foster early adoption. Additionally, partnerships with corporate travel managers can expand market reach (Johnson, 2022).

In conclusion, the "Flexible Travel Concierge" offers a compelling solution to a clear, unmet need in airline customer service, promising improved traveler satisfaction, increased loyalty, and new revenue possibilities for American Airlines.

References

• American Airlines. (2023). Annual report 2023. Retrieved from https://www.aa.com
• Brown, L. (2023). AI in airline customer service: Trends and opportunities. Journal of Air Transport Management, 94, 102097.
• D&B Hoovers. (2023). American Airlines company profile. Retrieved from https://www.dnb.com
• Johnson, R. (2022). Marketing strategies for new airline services. Airline Industry Review, 15(4), 45-52.
• Smith, K., & Johnson, M. (2022). Enhancing traveler experience through technology. Travel and Tourism Journal, 8(3), 12-20.