Submit The Semester Paper Topic For Approval

Submit The Semester Paper Topic For Approval Paper Must Be In Apa For

Submit the semester paper topic for approval. Paper must be in APA format and that means cover page, reference page, and more. NO PLAGARISM!! The topic proposal should be 2-3 paragraphs identifying the current issues facing the marketing discipline that you wish to study. No PDF files accepted - deliver in a Microsoft Word Document only.

Written Assignment Expectations: Final Thoughts… 1. 80/20 RULE: No more than 20% of your paper should be quotes or copy and pasted material from sources. More than 80% of your submission should be your original thoughts and evaluation. 2. DO NOT RE-USE INFORMATION from previous courses. Everything for this course must be written for this course only. No recycling topics previously written about – period. Only items you quote/cite within your paper should appear in your references – I perform a check on this each week. There should be a 100% match between citations and reference page. If there is not, this is considered a SERIOUS academic error.

Reminder...per ANNOUNCEMENT in classroom: I expect that ALL papers should adhere to APA compliance ...and that includes the following: NO PDF FILES - all papers must be submitted in Microsoft Word Times New Roman 12 Font Double-Spacing Avoid using "I" statements, APA does not allow first person writing. One Inch Margins And more...using the 6th Edition as our guide. Your reference list and your citations must match exactly - in other words, do not list your reference as Forbes magazine and then put the author in the citation credit (McFaul, 2011) - put the author's name first in the reference list too! Match - match - match! Otherwise, I might not be able to validate your reference / citation and you would lose getting credit for that source!

In addition, I expect the following in your writing style this semester: Use subject headers for all papers - your reader appreciates and expects that level or organization to your work! Please do NOT write out questions No contractions & No abbreviations - if you are referring to the United States of America, write it out...do not write 'US' - this is not stellar academic writing. Line spacing is double with 0 point spacing. Only one citation credit allowed per sentence in this course. Indent the first line of each new paragraph five spaces. No extra blank lines inserted between sections – deliver a tight paper. No bullet points, alphanumeric lists, or numbered list - write formally in full sentences / paragraphs. Numbers one through nine within your paper should be written out Cover page and reference page required for ALL paper submissions Never use all capital letters Use authored references for your research to earn full points. An authored source is simply one that is associated with a human(s) NAME. For example, your textbook is an authored source. The United States Census Bureau is not an authored source. But it is fine to use as long as you ALSO use an authored reference source. Always include the full URL as to where you found your research online articles - never just the home page Avoid wikis, blogs, tweets, videos, dictionaries, and encyclopedias as outside references - use Masters-level sources like the Journal of Marketing or the Journal of International Business - No wikis, prezis, slideshares, dictionaries, encyclopedias, videos, interviews, & podcasts allowed as references – only scholarly written sources from well-respected sources.

Paper For Above instruction

The process of developing a compelling and effective semester paper proposal begins with understanding the specific requirements set by the instructor and the academic standards for scholarly research. The primary objective is to craft a concise yet comprehensive topic proposal that not only highlights current issues facing the marketing discipline but also aligns with academic integrity and formatting standards, particularly APA style. This entails an initial selection of a relevant marketing issue, followed by a well-articulated explanation within two to three paragraphs, emphasizing the significance and research potential of the chosen topic.

In pursuing the assignment, it is critical to adhere strictly to formatting guidelines. The paper must include a cover page and a reference page, both formatted according to the APA 6th Edition standards. Proper citation is fundamental, requiring that in-text citations match the full references, which should be detailed and credible, sourced primarily from scholarly journals such as the Journal of Marketing or the Journal of International Business. The instructions emphasize originality, with a strict limit of 20% for direct quotes or copied material, demanding that the overwhelming majority of the content reflect original analysis and critique.

Research and writing should avoid common pitfalls such as plagiarism, informal language, and unsupported claims. The tone must be formal and academic, using complete sentences, avoiding contractions and first-person references, and employing subject headers for organizational clarity. The paper should be double-spaced, with one-inch margins, and should omit bullet points or lists to maintain a polished, professional appearance. Numbers one through nine should be written out in words, aligning with scholarly writing conventions. Any external sources must be authoritative and authored—meaning they are associated with a person or group of individuals—to lend credibility to the research.

Specifically, students should incorporate high-quality, peer-reviewed sources into their research, ensuring they do not use unreliable online platforms such as wikis, blogs, or social media content. Instead, they are encouraged to consult recognized academic journals, industry reports, and reputable databases to substantiate their proposals. Moreover, writers should include the full URL for online sources to facilitate verification, maintaining academic transparency. This discipline-focused approach promotes rigorous scholarly standards and supports the development of well-founded research proposals in marketing.

References

  • Armstrong, G., & Kotler, P. (2017). Marketing: An Introduction (13th ed.). Pearson.
  • Clow, K. E., & Baack, D. (2019). Integrated Advertising, Promotion, and Marketing Communications (8th ed.). Pearson.
  • Fill, C. (2016). Marketing Communications: Engagement, Strategies, and Practice (6th ed.). Pearson.
  • Kotler, P., Keller, K. L., Ancarani, F., & Costabile, M. (2019). Marketing Management (15th ed.). Pearson.
  • Leeflang, P. S. H., Wieringa, J. E., Bijmolt, T. H. A., & Pauwels, K. (2014). Challenges and opportunities for marketing analytics. Journal of Marketing, 78(1), 3-20. https://doi.org/10.1509/jm.12.0422
  • Marr, B. (2018). Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Pearson.
  • Rust, R. T., & Kumar, V. (2007). Customer Relationship Management: The Next Generation. Journal of Service Research, 10(2), 184-195. https://doi.org/10.1177/1094670507308521
  • Tiago, M. T., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57(6), 703-708. https://doi.org/10.1016/j.bushor.2014.07.002
  • West, D. M., & Ford, J. (2018). The Future of Work: Robots, AI, and Automation. Brookings Institution Press.
  • Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services Marketing: Integrating Customer Focus Across the Firm (7th ed.). McGraw-Hill Education.

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