Summary Copyright 2020 Kenneth C. Laudon And Carol Guercio T

Summarycopyright 2020 Kenneth C Laudon And Carol Guercio Traver T

Summarize the key points from the chapter on the importance of the Internet for e-commerce, focusing on how the Internet, Web, and mobile platforms serve as fundamental technologies. Discuss how businesses rely on the Internet to serve and retain customers, the significance of a fast and user-friendly website in attracting customers, and how web applications are critical in serving mobile users. Include examples of how a customer might use the Internet in a typical morning, the importance of web presence for customer acquisition and retention, and the role of content delivery networks such as Akamai in optimizing website performance.

Paper For Above instruction

The advent of the Internet has revolutionized the landscape of commerce, establishing itself as the backbone of modern e-commerce activities. As emphasized in Laudon and Traver’s work, the Internet is a sprawling network of interconnected computer networks that facilitate various digital transactions, communications, and information sharing. The foundation of this technological infrastructure has enabled businesses to transcend traditional physical limitations and reach a global customer base with unprecedented ease and efficiency.

One of the most vital aspects of the Internet's role in e-commerce is its capacity to serve as a platform where customers can interact with businesses seamlessly. In the morning, a typical Internet user might check their email for updates, browse news websites to catch up on current events, or visit their preferred retailer’s website to browse products. These commonplace activities demonstrate how integral the Internet has become to daily routines. For businesses, ensuring their websites are fast and easily navigable is crucial because the first impression a potential customer forms often hinges on the online experience. A slow-loading, cluttered website can deter customers, while a quick and intuitive site can foster engagement and loyalty.

Furthermore, the Web is not synonymous solely with static pages but includes dynamic web applications that enhance user experience and enable functionalities such as online shopping carts, personalized recommendations, and mobile payments. As mobile devices have surpassed desktops in popularity, web applications have become even more critical. Mobile platforms—smartphones and tablets—are now the primary means by which users access the Internet, compelling businesses to adapt their online presence accordingly. Responsive websites and web applications tailored for mobile use help attract and retain customers by providing a consistent, user-friendly experience across devices.

Content delivery networks (CDNs) like Akamai play a pivotal role in optimizing website performance, especially for global audiences. By deploying servers strategically around the world, CDNs reduce latency and ensure content is delivered quickly regardless of the user's location. This technology is essential because it enhances the user experience, minimizes bounce rates, and ultimately influences customer retention. Akamai, a prominent provider of such services, works with Fortune 500 companies to ensure their websites load swiftly and operate smoothly, which directly impacts customer satisfaction and business success.

In conclusion, the Internet, Web, and mobile platforms are foundational to modern e-commerce, enabling businesses to serve and retain customers efficiently. A robust online presence, optimized web applications, and performance-enhancing technologies such as CDNs are indispensable tools for companies striving to succeed in the digital age. As the digital environment continues to evolve, understanding and leveraging these technologies will remain key to maintaining a competitive edge in e-commerce.

References

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