Sushi Makifor This Portion Of The Assignment You

Sushi Makifor This Portion Of the Assignment You

For this portion of the assignment, you and your team will be creating a series of interactive components that complement your campaign. Interactive is much more than just digital. You can create digital campaigns, but you can also create experiential campaigns. What is an interactive campaign? Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups.

Read: 7 of the Most Impactful Digital Campaigns of 2017… So Far Links to an external site. 8 Brilliant Interactive Marketing Campaigns Links to an external site. 9 Surprising Guerilla Social Media Campaigns Links to an external site. 13 Brilliant Examples of Guerrilla Marketing Campaigns Links to an external site.

What your team will submit: What does your interactive campaign look like? Mock up the experiential or guerilla campaigns. Include how your audience interacts with these experiences. Mock up the webpage or app related to the campaign. What you have to have: At least one experiential or guerrilla experience. One website/landing page mockup or app mockup.

Paper For Above instruction

Introduction

In an increasingly interconnected world, interactive marketing campaigns stand out by engaging consumers actively rather than passively. They blend digital and experiential elements to foster memorable brand interactions. For this project, our team conceptualized an innovative sushi-themed guerrilla marketing campaign designed to captivate and engage urban audiences, blending physical experiential encounters with digital engagement through targeted web and mobile mockups.

Campaign Concept and Elements

The core idea of our campaign revolves around creating an interactive pop-up experience titled "Sushi Surprise Strikes," strategically located in high-foot-traffic areas such as city parks, trendy shopping districts, and near entertainment venues. The experience involves a series of surprise sushi tastings delivered by dressed-up "sushi ninjas" who approach pedestrians, inviting them to participate in a quick, playful sushi challenge. This experiential encounter aims to generate buzz and social media shares, amplifying reach organically.

Complementing the physical event, the digital component features an immersive landing webpage and a mobile app, offering virtual sushi-making experiences, digital scavenger hunts, and interactive quizzes. Users can unlock exclusive discounts or invites to future events by engaging with these online components, creating a seamless blend between physical participation and digital interaction.

Experiential Component Details

The physical experience involves a mobile interactive station where participants receive a fast-paced sushi-making mini-game hosted by charismatic hosts. As they assemble a personalized sushi roll with various ingredients, they receive instant social media sharing prompts encouraging them to post their creations with a designated hashtag, such as #SushiSurprise.

Post-interaction, participants are invited to scan QR codes placed around the area, which link to the campaign’s web page, offering discounts or connecting them to a community leaderboard to see top sushi creators. This integrates offline engagement with online recognition, motivating continued interaction.

Web/App Mockup Overview

The landing page features vibrant visuals of sushi, dynamic call-to-action buttons, and interactive elements like a virtual sushi bar. It includes an embedded mini-game where users design their sushi order, encouraging playful engagement.

The mobile app provides a scavenger hunt mechanic in which users explore their city to find hidden QR codes or augmented reality (AR) markers representing sushi ingredients or chef tips. Completing these tasks rewards users with digital badges, coupons, or exclusive invites, promoting ongoing engagement beyond the physical event.

Persuasive Devices and Visual Elements

Our campaign employs the AIDA model to capture attention through eye-catching visuals of sushi art and energetic event setups, stimulate interest via gamified experiences, evoke desire with personalized rewards, and prompt action with discounts and shareable content.

Visually, the campaign utilizes bright, appetizing images of sushi, interactive UI designs featuring dynamic animations, and user-generated content displays to foster community involvement. The copy emphasizes fun, freshness, and exclusivity, aligning with the brand’s youthful, vibrant identity.

Effectiveness and Creativity

The overall presentation is designed to be visually stimulating and fun, encouraging maximum user participation. The physical guerrilla experience captures attention through unexpected encounters, while the digital elements expand engagement, foster brand loyalty, and generate social media buzz. The combination of experiential and digital components ensures the campaign appeals broadly and leaves a lasting impression.

In conclusion, our interactive sushi campaign leverages sensory engagement, gamification, and social sharing to create a holistic brand experience. By integrating physical guerrilla tactics with immersive digital interactions, we can build authentic connections with our target audience and elevate the brand’s visibility in a crowded market.

References

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