Talking About The Target Audience Due 08182017

Due 08182017start Off Talking About The Target Audience That I Used

Start off talking about the target audience that I used for my persuasive message in the office administration business. Which are business schools which should be my target audience. Talk about concepts of communication that I used to explain my visual media of the project to create the message which is my print ad and a video I put together to advertise the office administration profession. Will upload to use as reference. Include an explanation of how I have used theories of communication to inform my creative decisions.

The paper should also include a section in which I reflect on how the project has helped me synthesize the information I have learned in the major. No sources needed. Just need this articulated.

Paper For Above instruction

The target audience I chose for my persuasive campaign in the office administration industry was primarily business schools. This audience was selected because prospective students and educational administrators within business schools are directly influenced by innovative advertising strategies that highlight the importance and career opportunities associated with office administration. Understanding this audience's needs, motivations, and perceptions guided my approach in creating both my print advertisement and video media to ensure that the messages resonate effectively.

In crafting my visual media, I incorporated key concepts of communication theory to ensure clarity, engagement, and persuasion. For the print ad, I utilized visual communication principles such as color psychology, typography, and imagery to attract the target audience's attention and communicate the professionalism and career prospects associated with office administration. Bright, professional colors and clear fonts were used to convey confidence and reliability, aligning with the audience's appreciation for professionalism and clarity. The imagery depicted office environments and diverse professionals, reinforcing the relevance of office administration careers.

Similarly, my video was designed to engage viewers through storytelling, a powerful tool in persuasion rooted in narrative communication theory. I structured the video to tell a compelling story about a typical day in the life of an office administrator, emphasizing career growth, skill development, and the vital role they play in organizations. The use of visual storytelling, combined with persuasive voice-over narration and background music, aimed to evoke emotional responses and establish a connection with the audience.

Applying communication theories, I drew upon Shannon-Weaver’s Model of Communication to streamline my message, ensuring that the sender (me, through the media) effectively transmitted information to the receiver (the audience) avoiding information loss or distortion. I also utilized the Elaboration Likelihood Model to craft messages that could appeal to both central and peripheral processing. Detailed information about potential career benefits appealed to central processing, while eye-catching visuals and emotional storytelling targeted peripheral processing, increasing overall message retention and persuasion.

Additionally, I focused on the principles of visual rhetoric to craft compelling visuals that support the intended message. For example, I used clear, persuasive call-to-action elements in both the ad and video, encouraging viewers to consider a career in office administration or to learn more about programs offered by business schools.

Reflecting on this project, I recognize how it has helped synthesize my learning in the major by allowing me to practically apply communication theories to real-world marketing and media creation. It enhanced my understanding of how visual and verbal cues influence audience perception and decision-making. It also deepened my appreciation for strategic message design, audience analysis, and the importance of aligning message content with audience values and expectations. Overall, the project solidified my grasp of fundamental communication concepts and their practical application in advertising and promotional contexts.

References

• Berlo, D. K. (1960). The Process of Communication. Holt, Rinehart & Winston.
• Shannon, C. E., & Weaver, W. (1949). The Mathematical Theory of Communication. University of Illinois Press.
• Petty, R. E., & Cacioppo, J. T. (1986). The Elaboration Likelihood Model of Persuasion. Academic Press.
• Beattie, G., & Humphreys, G. W. (2006). New Perspectives on Visual Communication. Psychology Press.
• Ott, B. L. (1998). An Introduction to Media Literacy. Creative Commons.
• Perloff, R. M. (2010). The Dynamics of Persuasion: Communication and Attitudes in the 21st Century. Routledge.
• McLuhan, Marshall. (1964). Understanding Media: The Extensions of Man. McGraw-Hill.
• Giroux, H. A. (1983). Theory and Resistance in Education. Bergin & Garvey.
• Fiske, J. (2010). Introduction to Communication Studies. Routledge.
• Lasswell, Harold D. (1948). The Structure and Function of Communication in Society. The Communication of Ideas. Harper & Brothers.