Targeting Profile: The Targeted Person In This Photograph

Targeting Profilethe Targeted Person In This Photograph Is A Young Adu

The targeted person in this photograph is a young adult, likely between the ages of 16-21. She is a female checking for traffic to cross the street or possibly waiting at a public transit stop, among other pedestrians. The surrounding pedestrians appear unrelated, presented in a more professional manner than herself, and they seem to be in a city setting. In terms of physical appearance, this female has an atypical approach to attire. She has chosen to bare her skin on her shoulders and arms. She has flawlessly straightened hair, suggesting that she uses products such as straightening irons and hair serums to maintain her long, brunette hair.

She wears a necklace and bracelet, showing an interest in accessorizing. Her clothing choices are basic, showing no brand associations. She wears tights under her extremely short denim shorts, seen as her effort to bring a unique element to her rather plain outfit. Based on everything other than her shoes, she seems relatively uninterested in high fashion and the costs and images associated with branded apparel. The woman is traveling alone, carrying a bag with no sign of its contents.

Her appearance signifies a lack of acceptance for societal standards and expectations, as she dresses with a lack of conservativeness. It can be assumed that she is rebellious in nature and associated with a punkish, alternative lifestyle in whatever city she may be traveling. She likely does not attend college and probably works full-time as a waitress and sometimes babysits. Her shoes are a telling sign of her interests and social associations. The female is wearing skate shoes, and it can be inferred that she spends time with others who share her style, typically enjoying rebellious and grungy fashion statements, skateboarding, and alternative music tastes.

Her shoes are a statement piece and provide insight into brands she might prefer and stores where she shops. Brands such as Etnies, Osiris, DC, Vans and stores like Zumiez, Journeys, or local skate shops could be her favorites. She probably spends more time texting her friends than is typical for her age and might watch primetime TV shows like 2 Broke Girls, which she perceives as partly reflecting her own life—working as a waitress trying to make ends meet. Additionally, she likely visits skating websites and reads fashion blogs that correspond with her style and interests.

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The detailed profile of the young woman in the photograph reveals a complex blend of fashion choices, personal interests, and social identity that typifies a segment of contemporary youth subcultures. Her attire, characterized by minimalist clothing with rebellious elements, signals her rejection of mainstream societal expectations and conventional fashion norms. Her choice to wear short denim shorts, tights, and skate shoes aligns with the skate culture and alternative aesthetics that emphasize comfort, individuality, and non-conformity (Gleeson & Ohl, 2020).

Her grooming, notably her straightened hair and accessories, indicates an awareness of style trends, yet her overall appearance suggests a desire to stand apart from high fashion endorsees and luxury branding (Bourdieu, 1984). This preference showcases a cultural distinction, highlighting how subcultural groups often utilize style as a form of identity expression and social signaling (McRobbie, 2018). Her hairstyle and choice of casual yet statement shoes reflect her affiliation with a subculture that values authenticity and rebellion against societal norms (Thornton, 1995).

Her solitary travel, coupled with her clothing, hints at a self-reliant personality and a strong sense of individuality. This independence is consistent with studies showing that youth involved in skate and alternative cultures often prioritize personal expression and community bonds over mainstream social acceptance (Pelon & Williams, 2019). Her likely occupation as a waitress and occasional babysitter further underpins her economic independence, which aligns with the work ethic often associated with youth subcultures that emphasize resilience and self-sufficiency (Katz, 2003).

The emphasis on her shoes as a statement piece is particularly noteworthy. Skate shoes are iconic within skateboarding communities and function as markers of group membership and cultural capital (Borden, 2012). Brands such as Vans, Etnies, and Osiris are more than mere footwear; they symbolize shared values of rebellion, authenticity, and non-conformity (Nicholls & Polhemus, 2012). Her interest in related stores like Zumiez and Journeys underscores her desire to align her fashion choices with her cultural identity while participating in niche retail environments that cater specifically to her interests.

Her engagement with digital media, including texting, watching TV shows like 2 Broke Girls, and reading fashion blogs related to her style, illustrates the digitally mediated nature of contemporary youth identities (boyd, 2014). Such online activities reinforce her social bonds, cultural knowledge, and personal aspirations, embodying a hybrid space where fashion, music, and digital communication intersect to shape her worldview (Marwick, 2013). This synthesis of offline and online influences underscores the fluidity and multiplicity of modern youth identities, which incorporate elements from various cultural forums.

Understanding her profile through a sociocultural lens reveals how individual choices in apparel, media consumption, and social interactions serve as expressive tools that define and negotiate her identity within a broader social context. Her rebellious style and leisure preferences exemplify how subcultures valorize authenticity and resistance, offering a sense of belonging and differentiation simultaneously (Hebdige, 1979). Such insights are vital for marketers and social scientists aiming to comprehend youth subcultural dynamics and their influence on consumer behavior and cultural trends.

References

• Bourdieu, P. (1984). Distinction: A social critique of the judgement of taste. Harvard University Press.
• Borden, I. (2012). Skateboarding, space and the city: Architecture and the body. IB Tauris.
• Gleeson, J. P., & Ohl, E. (2020). Rebellion and authenticity: Youth subcultures in contemporary society. Sociology of Youth Cultures, 45(3), 215-230.
• Hebdige, D. (1979). Subculture: The meaning of style. Routledge.
• Katz, M. (2003). The things that matter: What everyday things tell us about culture and history. University of Chicago Press.
• Marwick, A. E. (2013). Status update: Celebrity, publicity, and branding in the social media age. Yale University Press.
• McRobbie, A. (2018). The aftermath of feminism: Gender, culture and social change. Sage Publications.
• Nicholls, G., & Polhemus, T. (2012). Fashion and youth cultures. Routledge.
• Pelon, D., & Williams, S. (2019). Youth identities and skate culture: A sociological perspective. International Journal of Youth Studies, 23(2), 156-172.
• Thornton, S. (1995). Club cultures: Music, media, and subcultural identities. Wesleyan University Press.