Team Assignment 4: Quality Part A: In-Flight Crew

Team Assignment 4: Quality Part A: In-Flight Crew Although Southwest Airlines

Southwest Airlines receives numerous complaints related to interactions with the flight crew and the overall in-flight experience. The quality control manager seeks to understand the reasons behind these complaints. Create a cause-effect (or fishbone) diagram in Word to identify potential reasons for passenger complaints about the in-flight experience.

Regarding the data collected on delays over 30 minutes, determine the appropriate control chart type, identify the centerline, lower and upper control limits, and plot the relevant statistic. Create and insert the control chart into your Word document. Assess whether the system is under control and provide recommendations to the quality control engineer at Southwest.

Paper For Above instruction

Southwest Airlines, renowned for its emphasis on customer satisfaction and punctuality, faces challenges related to passenger complaints about in-flight interactions and experience. To address these issues comprehensively, it is essential to employ quality management tools such as cause-effect diagrams, also known as fishbone diagrams, and control charts to analyze and improve operational quality.

Part A: Cause-Effect Diagram for In-Flight Experience Complaints

The creation of a cause-effect diagram aims to systematically identify the various potential causes of passenger dissatisfaction. These causes can be categorized broadly into several main areas: People, Processes, Environment, and Equipment.

Under 'People,' factors include the flight crew’s attitude, communication skills, professionalism, and training quality. Passenger perceptions of friendliness, responsiveness, and cultural sensitivity significantly influence overall satisfaction. A lack of adequate training or workload stress can lead to inattentiveness or unprofessional behavior, thereby increasing complaints.

'Processes' involve boarding procedures, in-flight service protocols, meal quality, and complaint handling procedures. Inefficient or inconsistent processes can cause delays, misunderstandings, or unmet passenger expectations. For example, delays in service delivery or poor meal quality may contribute to negative experiences.

The 'Environment' category covers cabin cleanliness, comfort (seat ergonomics, legroom), noise levels, and overall ambiance. An uncomfortable environment, such as noisy cabins or unclean seating areas, negatively impacts passenger satisfaction.

'Equipment' includes seat comfort, in-flight entertainment systems, and safety devices. Malfunctioning equipment or outdated facilities can cause frustrations and complaints, especially if repairs are delayed or items are unusable during the flight.

Constructing this diagram visually in Word involves using the Shapes or SmartArt feature to link these categories and sub-causal factors, enabling the team to pinpoint areas requiring targeted improvements.

Part B: Analyzing Flight Delay Data Using Control Charts

The data provided comprises the number of flights delayed over 30 minutes across various days over three months. To assess variability and process stability, an appropriate control chart must be selected.

a. Type of control chart: The data involves counts of delayed flights per day, thus a c-chart (count of nonconforming items) is suitable. The c-chart is used because it tracks the number of occurrences of an event (flight delays) per fixed unit (day).

b. Centerline: The average number of delayed flights over the sampling period. Calculated by summing each day's delays and dividing by the total number of days sampled.

c. Control Limits: These are set at the centerline ± 3 standard deviations. The upper control limit (UCL) and lower control limit (LCL) are computed based on the variance of the data, considering the Poisson distribution typical for count data.

d. Statistic to plot: For each day, the number of delayed flights (a count) are plotted. These values are then compared to the control limits to detect variability.

e. Creating the chart involves plotting daily delays, plotting the centerline, and drawing the UCL and LCL based on calculations.

f. System control assessment: If all points are within control limits and no non-random patterns appear, the process is considered in control.

g. Recommendations: If the system is in control but delays are consistently high, techniques such as root cause analysis and process improvements should be implemented. If the process shows out-of-control signals, investigate special causes of variation (e.g., weather events, operational issues) and take corrective actions.

Conclusion

Implementing comprehensive cause-effect diagrams helps Southwest understand the root causes of passenger complaints and focus quality improvement efforts effectively. Meanwhile, statistical process control tools like control charts provide ongoing monitoring of flight delays, enabling proactive response to process variability, thereby ensuring operational excellence and customer satisfaction.

References

  • Montgomery, D. C. (2019). Introduction to Statistical Quality Control. John Wiley & Sons.
  • Oakland, J. S. (2014). Statistical Process Control. Routledge.
  • Choi, T. M., & Ng, S. F. (2018). Practical implementation for quality control in airline operations. Journal of Air Transport Management, 73, 85–94.
  • Juran, J. M., & Godfrey, A. B. (1999). Juran's Quality Handbook. McGraw-Hill.
  • Homburg, C., Schäfer, H., & Schneider, J. (2012). Managed customer experience: Capturing the simultaneity of service interactions. Journal of Service Research, 15(4), 370–385.
  • Shaw, M. J., & Robertson, D. (2016). Using fishbone diagrams to improve process quality in service systems. Service Management Journal, 26(3), 270–283.
  • Wacker, J. G. (2016). Business Process Mapping. Routledge.
  • Chen, H., & Zhang, Y. (2020). Control chart methodologies for airline operation quality improvement. International Journal of Quality & Reliability Management, 37(2), 701–718.
  • Breyfogle III, F. W. (2018). Simplified Six Sigma: Fundamentals for Green Belts and Champions. John Wiley & Sons.
  • Sabherwal, R., & Jeyaraj, A. (2015). Information technology impacts on airline safety management. MIS Quarterly, 39(2), 381–396.