The DB Will Be Accepted After The End Of Each Unit

The Db Will Be Accepted After The End Of Each Unitlocate An Advertise

The DB will be accepted after the end of each unit. Locate an advertisement for a food or beverage product on the Internet. Attach a copy of the advertisement or provide a URL to the ad with your response: Explain the advertisement's intent, and critique its effectiveness. What type of person—social class, culture, lifestyle, values/beliefs—does it intend to target? What consumer need is the advertiser trying to fulfill?

How would you describe the ad's effectiveness in targeting the consumer? Describe the persuasive technique being used in the ad (humor, sex appeal, shock appeal, etc). Would you recommend this technique for other products in the same category? Why or why not? If not, what products might be appropriate for this approach?

Suggestions for Responding to Peer Posts Review a peer's response that chose a product that was geared toward a different target market than the one that you chose. Do you agree with his or her statements about whether the advertisement was effective in targeting the consumer? Why or why not? If the technique used in the advertisement he or she selected was used for the product that you selected, do you think it would have been effective? Why or why not?

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings. For assistance with your assignment, please use your text, Web resources, and all course materials.

Paper For Above instruction

The chosen advertisement is for Coca-Cola’s "Taste the Feeling" campaign, accessible via this YouTube link. This advert aims to evoke emotional connection and reinforce the brand’s association with happiness and sharing moments of joy. Its intent is to position Coca-Cola not just as a beverage, but as an enabler of memorable experiences that foster social bonds. The ad features diverse groups of people sharing Coca-Cola in various joyful settings, emphasizing inclusivity, togetherness, and celebration. The effectiveness of this advertisement hinges on its ability to resonate emotionally with viewers, creating positive associations with the product and the experiences it symbolizes.

The target demographic for this campaign appears to be young adults and middle-aged consumers across various social classes and cultures who value social connections and shared happiness. It appeals to individuals who prioritize lifestyle experiences involving socializing, celebration, and inclusion. The ad's portrayal of diverse groups aligns with multicultural values, emphasizing that Coca-Cola is suitable for everyone regardless of cultural background. The underlying consumer need it aims to fulfill is the desire for social belonging and the emotional enhancement of everyday moments, positioning Coca-Cola as a catalyst for these experiences.

Regarding the ad’s effectiveness, it is highly successful in targeting consumers on an emotional level. By utilizing a persuasive technique such as emotional appeal—evoking feelings of happiness, unity, and nostalgia—they foster a strong psychological connection to the product. The choice of vibrant, joyful imagery and upbeat music intensifies this effect, making the audience associate Coca-Cola with positive life moments. This technique is particularly suitable for a beverage category where emotional and social factors often influence buying decisions.

The use of emotional appeal through happiness and social bonding is appropriate for beverage products, especially soft drinks, that are often consumed during social occasions. However, different techniques like humor or shock appeal might better suit other product categories. For example, humor could work well for snack foods or casual dining brands, while shock appeals might be effective for health warnings or controversial campaigns. A different approach might enhance effectiveness if aligned with specific product attributes or target consumer sensitivities.

In considering peer responses that target different market segments, I would analyze whether their chosen advertising techniques effectively reach their intended audience. For instance, if a peer selected an ad aimed at health-conscious consumers using a straightforward informational approach, I might agree or disagree based on whether that style resonates with that demographic. If humor or emotional appeals were used in their ad, I would evaluate whether these techniques would be effective for the same health-focused products, recognizing that targeting strategies must be tailored. For health-related products, credibility and straightforward messaging often work best, making humor or emotional appeals less suitable unless carefully balanced.

Overall, effective advertising depends on aligning the message and technique with the target audience’s values, needs, and preferences. The Coca-Cola ad exemplifies a strategic approach that leverages emotional storytelling to foster brand loyalty and emotional engagement, essential components in the highly competitive beverage industry. Tailoring advertising strategies to specific consumer segments ensures more effective communication and ultimately influences purchasing behavior.

References

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