The Milestones In This Course Will Help You Prepare For Your

The milestones in this course will help you prepare for your final pro

The milestones in this course will help you prepare for your final project, asking you to individually analyze various elements of the simulation. They will culminate in a report that provides an overview from your individual perspective of your team’s strategy through the ten years that you and your co-managers are in charge of an athletic footwear company. For this milestone, you will individually reflect on the financial and strategic performance of your company thus far, which you will then summarize in a brief review.

Paper For Above instruction

The final project in this course centers on a comprehensive simulation where teams manage an athletic footwear company over a ten-year period. Throughout this simulation, each team member is tasked with contributing to strategic decision-making processes, including marketing, production, finance, and product development, with the aim of maximizing the company's performance. This milestone serves as a critical reflective exercise, allowing students to evaluate and analyze the company’s financial health and strategic positioning up to this point.

The primary objective of this assignment is to critically assess the company's performance in both financial and strategic terms. Financial analysis should include an examination of key performance indicators (KPIs) such as revenue growth, profit margins, return on investment (ROI), and stock prices if applicable. Strategic performance evaluation should encompass an understanding of how well the company has positioned itself in the competitive landscape, the effectiveness of the strategies implemented, and areas where the company has succeeded or faced challenges.

To begin, review the financial statements and performance reports generated during the past years of the simulation. This review should highlight trends, such as increases or decreases in sales, profit margins, and other relevant metrics. Consider factors such as market share, customer satisfaction, and brand strength, which influence strategic success. Reflect on how well the company adapted its strategies in response to market changes, competitor actions, and internal capabilities.

In your brief review, discuss the strengths of your company's current standing — such as effective marketing campaigns, successful product launches, or cost efficiencies. Conversely, identify areas where the company has underperformed or faced difficulties, such as declining sales in specific regions, high operational costs, or misaligned strategic initiatives. Your analysis should also consider external factors impacting the company, including economic trends, consumer preferences, and technological advancements relevant to the athletic footwear industry.

Finally, conclude your review with insights into what strategic adjustments or focus areas might be necessary moving forward to improve overall performance and ensure long-term sustainability. This reflection sets the groundwork for your continued involvement in the simulation and prepares you to make more informed decisions during the final stages of the project.

References

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  • Barney, J. B. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120.
  • Kaplan, R. S., & Norton, D. P. (1992). The Balanced Scorecard: Measures that Drive Performance. Harvard Business Review.
  • Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley.
  • Chopra, S., & Meindl, P. (2016). Supply Chain Management: Strategy, Planning, and Operation. Pearson.
  • Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic Management: Competitiveness and Globalization. Cengage Learning.
  • Kim, W. C., & Mauborgne, R. (2004). Blue Ocean Strategy. Harvard Business Review.
  • Grant, R. M. (2019). Contemporary Strategy Analysis. Wiley.
  • Thompson, A. A., Peteraf, M. A., Gamble, J. E., & Strickland, A. J. (2018). Crafting & Executing Strategy. McGraw-Hill Education.
  • Hill, C. W. L., & Jones, G. R. (2012). Strategic Management Theory: An Integrated Approach. Cengage Learning.

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