The Objective Of The Project Is To Write A Term Paper On A S

The Objective Of The Project Is To Write A Term Paper On A Specific Mu

The objective of the project is to write a term paper on a specific multinational topic which can focus on a current global issue or on a particular corporation (MNC) by focusing on international business related activities and effectively using the knowledge learned from the course. Each student is also required to make an oral presentation and highlight his/her project (limited to 25 minutes). The final paper should average 10 pages (double-spaced, all inclusive, using one–inch margins and the Times New Roman 12-point font). The paper will be graded on factors such as familiarity with the target MNC, integration of global business concepts and principles learned from the textbook and possibly with real-life experiences/examples/cases, logic of analysis, concise and clear writing styles, neat organization, and oral presentation skills.

Paper For Above instruction

The assignment requires writing a comprehensive term paper focused on a specific multinational corporation (MNC) or a current global issue related to international business activities. The goal is to demonstrate an understanding of global business concepts, principles, and practices, integrating theoretical knowledge with practical examples or case studies. This project aims to explore how the selected MNC operates in the international arena, its strategic initiatives, challenges, and its contribution to the global economy.

The term paper should be approximately 10 pages long, double-spaced, with all content including references in Times New Roman 12-point font and formatted with one-inch margins. This length allows sufficient depth for analysis, discussion, and presentation of relevant insights regarding the MNC's operations, international strategies, and market engagement. It is important that the paper combines academic rigor with clarity and organization, making complex ideas accessible and logically structured.

In addition to the written assignment, students are required to prepare and deliver an oral presentation of no more than 25 minutes. The presentation should succinctly highlight key aspects of the paper, such as the MNC’s background, strategic approach, global challenges faced, and significant findings. Effective communication, clarity, and professionalism are critical elements for a successful presentation.

Grading criteria for the project include the depth of familiarity with the selected MNC, integration of global business principles, the quality of analysis and reasoning, clarity of writing, overall organization, and presentation skills. The project encourages students to critically analyze real-world business cases, connect academic theories with practice, and develop effective communication skills necessary in the global business environment.

References

  • Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., & Rose, E. L. (2014). International Business: The New Realities. Pearson.
  • Hill, C. W. L. (2014). Global Business Today. McGraw-Hill Education.
  • Ghemawat, P. (2007). Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter. Harvard Business Review Press.
  • Verbeke, A. (2013). International Business Strategy. Cambridge University Press.
  • Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2018). International Business. Pearson.
  • Johansson, J. K. (2002). Global Marketing: Foreign Entry, Local Marketing, and Global Management. McGraw-Hill Education.
  • Boddewyn, J. J. (2014). Multinational Corporations and the Management of Global Issues: Essays in Memory of Robert Grosse. Routledge.
  • Yip, G. S. (2003). Total Global Strategy: Managing for Worldwide Competitive Advantage. Prentice Hall.
  • Prahalad, C. K., & Doz, Y. L. (1987). The Multinational Mission: Balancing Local Demands and Global Vision. Free Press.
  • Rugman, A. M., & Verbeke, A. (2004). A Perspective on Regional and Global Strategies of Multinational Enterprises. Journal of International Business Studies, 35(1), 3-18.

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